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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Pariwisata
Arifky, Muhammad Yogi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Strategi Pengembangan Selfie Tourism Berbasis Community Based Tourism Di Goa Pandawa Dusun Brau Desa Gunung Sari Kec. Bumi Aji Kota Batu Rodiyah, Nurul; Zurinani, Siti; Prastyo, Dikau Tondo; Arifky, Muhammad Yogi
Jurnal Ilmiah Pariwisata Vol 23 No 2 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i2.1198

Abstract

The purpose of this paper is to identify external and internal factors that can support or threaten the development of the tourist destination in Goa Pandawa and to decide the strategy of tourism development in Goa Pandawa as selfie tourism recommended. Primary data excavated is attractions, access, facilities, human resources manager, ticket prices, and promotions. In supporting the primary data, it is done by documentation. The research method used is descriptive quantitative. Primary data is obtained through observation, interviews, surveys by distributing questionnaires to Brau Village and tourists. Secondary data is obtained through focus group discussions with stakeholders. Data analysis uses Potential Analysis of Attraction Object (ODTW) and SWOT analysis (Strength, Weakness, Opportunities, and Threats). The results show that the potential of selfie tourism in Goa Pandawa is in the interval class 401-500. It means that the potential of selfie tourism is worthy to be developed because of the market potential supporting and the existence of something to see and buy. Strategies for Goa Pandawa attraction include in the strategy Rapid Growth Strategy. It means that it can optimize the rate of increase tourist visits in a faster time. By improving the quality of attractions and accessibility, it is expected that visits in the second year will be more than in the first year. Based on SWOT analysis, selfie tourism development strategy in Goa Pandawa is in quadrant 1 (aggressive).
Development Strategy of Brau Edufarm Tourism in Batu Zurinani, Siti; Rodiyah, Nurul; Prastyo, Dikau Tondo; Arifky, Muhammad Yogi
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 2 (2019)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2019.07.02.06

Abstract

Brau Hamlet is a hamlet located in Batu City included in the category of underdeveloped Inpres regional where people's livelihoods are only based on dairy farming. Brau hamlet is known as the village of 1000 cows; the second largest after the Hamlet of Toyomerto in the city of Batu. Brau Hamlet is a hilly area with beautiful natural scenery. Brau hamlet has tourism and agricultural potential, but so far it has not been identified and mapped in an integrated manner. This study aims to formulate a strategy for developing edu farm tourism in Brau hamlet. Tourist Attractions in Brau Hamlet having the potential to be developed are edu farm tourism. The strategy of developing edu farm tourism in Brau Hamlet is in quadrant 1 which means that the strategy is done aggressively using the concentration of vertical integration. Vertical integration is carried out at all stages of the supply chain of cattle farms from upstream to downstream, such as; (1) Dairy Cow Nursery; (2) Provision of Feed; (3) Health access to Dairy Cows; (4) Processing cow's milk into finished products; (5) Waste treatment; (6) Product Marketing. As for the SWOT matrix, the biggest total score of the combination of internal factors and external factors is to strengthen the brand back to nature and always give innovation to tourist rides (S1.5 and T1.4) of 1.65. Based on the Internal External (IE) matrix analysis, the total value of IFAS and EFAS parameters is in cell 4. The strategy taken is growth strategy by carrying out vertical integration and slowly and carefully developing tourism management.Keywords: CBT, Edufarm, Development, tourist attraction object, Strategy
Co-Authors Prastyo, Dikau Tondo Rodiyah, Nurul Siti Zurinani, Siti