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LEGAL PROTECTION OF TRADEMARKS: SOLUTIONS FOR SMEs IN PAREPARE CITY Pikahulan, Rustam Magun; Rasyid, St. Cheriah; Madani, Mutiah Suci
Yurisprudentia: Jurnal Hukum Ekonomi Vol 10, No 2 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/yurisprudentia.v10i2.13539

Abstract

This study examines legal protection for trademarks of Micro, Small, and Medium Enterprises (MSMEs) in Parepare City. MSMEs in this region play a crucial role in the local economy, yet business actors' awareness of the importance of trademark registration remains low. Lack of knowledge about the benefits of trademark protection and perceptions of high costs and complicated procedures are the main obstacles. This research employs a normative-empirical method, using primary data from interviews with MSME actors and secondary data from legal literature. The findings highlight the need for education, assistance, and improved accessibility to trademark registration services. Education through training and seminars, assistance by legal consultants, and the use of digital systems such as e-filing can enhance awareness and ease the registration process. Trademark protection provides exclusive rights, prevents unfair business competition, and increases the competitiveness of MSMEs. With government support in the form of subsidies or assistance programs, it is expected that MSMEs will be better prepared to face global challenges and ensure business sustainability.
Implementasi Tanggung Jawab Sosial Perusahaan dalam Mewujudkan Prinsip Maslahah dan Keseimbangan Ekologis di Kota Makassar Magun Pikahulan, Rustam; Kurniati; Misbahuddin; Rasyid, St. Cheriah; Anisa, Nur Ainun
Al-Mizan (e-Journal) Vol. 21 No. 2 (2025): Al-Mizan (e-Journal)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Institut Agama Islam Negeri Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/am.v21i2.6989

Abstract

Makassar City, as a central socio-economic hub in Eastern Indonesia, faces a development paradox that is rapid progress in industry, trade, and investment has simultaneously generated severe environmental pressures. Massive urbanization has led to the reduction of green spaces, an increase in waste production reaching 868 tons per day, and recurring floods caused by spatial violations. This study examines the implementation of Corporate Social Responsibility (CSR) through the lens of maslahah and ecological balance, aiming to achieve social and environmental justice. The research employs a field research design, utilizing normative and empirical juridical methods, which include observation, interviews, and document analysis based on legal frameworks such as Law No. 40 of 2007 and Makassar Regional Regulation No. 2 of 2016. The findings indicate that CSR in Makassar serves as an ethical, legal, and spiritual instrument for realizing maqāṣid al-sharī‘ah, particularly hifz al-nafs (protection of life) and hifz al-bi’ah (environmental preservation). CSR practices, including waste management and environmental education, embody the principles of dar’ al-mafāsid (preventing harm) and jalb al-masālih (promoting benefit), affirming CSR’s role in fostering collective welfare and ecological justice toward sustainable development grounded in Islamic values.
Peran Merek Dagang dalam Strategi Manajemen Pemasaran Perspektif Hukum Ekonomi Syariah Rasyid, St. Cheriah; Pikahulan, Rustam Magun; Hasniati; Rasdiyanah
Fawaid : Sharia Economic Law Review Vol 7 No 2 (2025): Fawaid: Sharia Economic Law Review
Publisher : Fakultas Syariah IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/flr.v7i2.12327

Abstract

Registered trademarks provide exclusive rights to their owners to protect their products or services from imitation and unfair competition. However, many MSME (Micro, Small, and Medium Enterprises) owners still do not understand the importance of trademark registration, perceiving that trademarks are only relevant for large companies and feeling that the registration process is complicated and costly. This research employs a qualitative method with a case study approach, conducting in-depth interviews with MSME owners in Parepare City and analyzing documents related to trademark registration. The research findings show the crucial role of trademarks in supporting product differentiation, enhancing competitiveness, and building consumer trust in MSME products. In addition, this article also examines the application of the principles of Islamic economic law in trademark protection, emphasizing the values of justice, transparency, and honesty in business. This study suggests that the government and related institutions should improve education and simplify the trademark registration process to support the development of MSMEs in Parepare City. By doing so, MSMEs are expected to more easily protect their trademarks, strengthen their product image, and increase their competitiveness in an increasingly competitive market. Keywords: Trademark Protection, MSMEs, Parepare City, Islamic Economic Law, Product Differentiation