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All Journal IKRA-ITH ABDIMAS Tematik : Jurnal Teknologi Informasi Komunikasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Teti Sumarni
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Computer Science & IT Decision Sciences, Operations Research & Management

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SYLLABUS DESIGN Teti Sumarni; Yuyun Taufik, S.Pd., M.Si.
TEMATIK Vol 3 No 2 (2016): TEMATIK : Jurnal Teknologi Informasi Dan Komunikasi - Desember 2016
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/tematik.v3i2.89

Abstract

Abstract : Curriculum is designed to be the guidelines for lecturers to provide clearer, achievable, and measurable teaching goals. Instructions in a good curriculum should be effective. Students require a suitable curriculum for what they need to learn and for characteristics they have. This research applies qualitative methods with descriptive case study as its framework, to analyze the syllabus of an English Course in Politeknik LP3I Bandung called English for Specific Purposes One: English for Job Seekers. The theories adapted from Hunkins and Allan (2009), Posner (1992), Johnson (1989), Nunan (1988), and McGrath (2002) and Richard (2001). The data were gained from document analysis and interview. The result of the analysis showed that the syllabus of the course has partially met all required aspects expected to meet students’ characteristics and to fulfill the characteristic of quality syllabuses that would enable students to achieve maximum learning achievement. This situation indicates that the syllabus in need of further improvement.
Pemuda Kompak, Desa Berdampak: Dari Nongkrong Ga Jelas Ke Aksi Nyata Bikin Viral Budi Harto; Sri Marhanah; Lina Parlina; Panji Pramuditha; Teti Sumarni; Kayla Putri Nalya
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5609

Abstract

Program pengabdian masyarakat ini dilaksanakan di Desa Cibodas Lembang untuk mengatasiparadoks digital di kalangan pemuda, di mana 82% memiliki smartphone, tetapi hanya 15% yangmemanfaatkannya untuk produktivitas ekonomi. Masalah utama mencakup kesenjanganketerampilan digital, rendahnya literasi kewirausahaan, dan pola pikir yang berfokus padaurbanisasi untuk menghalangi pengembangan potensi lokal. Program ini bertujuan untukmemberdayakan pemuda melalui pelatihan komprehensif dalam pemasaran digital,kewirausahaan, pengelolaan keuangan, dan personal branding, using pendekatan CBPR(Community-Based Participatory Research) serta metode edutainment berbasis proyek. Kegiatanberlangsung selama satu bulan melibatkan 30 peserta dari karang taruna, pemuda desa, danUMKM lokal. Hasilnya, terdapat peningkatan pemahaman peserta sebesar 40% (skor post-testrata-rata 82), terbentuknya beberapa usaha mikro baru, serta akun promosi bisnis yangmemperkenalkan product lokal. Inovasi program berfokus pada integrasi kearifan lokal dengankonten digital serta pendampingan intensif oleh mahasiswa. Program ini menunjukkan bahwapendekatan kolaboratif dan praktis dapat mengtransformasi pemuda dari konsumen pasif menjadiagen perubahan di desa. Rekomendasi keberlanjutan mencakup dukungan berkelanjutan dankolaborasi dengan platform e-commerce.Kata kunci : Pemberdayaan Pemuda Desa, Digital Marketing, Kewirausahaan Desa,Peningkatan Kapabilitas Pemuda, CBPR, Edutainment.
Aroma yang Menyentuh Hati: Analisis Pengaruh Persepsi Kualitas Produk terhadap Loyalitas Pelanggan Parfum Fres & Natural Teti Sumarni; Harto, Budi; Prima Vandayani; Mira Kharisma
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2146

Abstract

Companies not only need to make high-quality products in the era of globalization and increasingly fierce competition, but also need to know how consumers' perception of product quality affects their decision to remain loyal to the brand. This is especially true for local brands such as Fres & Natural, where consumer perception of product quality is crucial to building a loyal customer base, especially those who live in the area. In the perfume industry, this study found that many people do not know about how perceived product quality affects customer loyalty. The results of the analysis show that positive perceptions of product quality, such as aroma, durability, and packaging design, have a significant effect on customer loyalty. This study uses a descriptive correlational method with data collection through a Likert scale-based questionnaire. In addition, consumers who are satisfied with product quality tend to buy the product again and suggest others to buy. The results suggest that companies should continue to improve product quality and conduct regular brand performance evaluations to maintain customer loyalty.
Co-Authors Budi Harto Budi Harto Kayla Putri Nalya Lina Parlina Mira Kharisma Prima Vandayani Sri Marhanah Yuyun Taufik