Prima Vandayani
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Analisis Pengelolaan Arsip (Survei pada CV. Warna Indah Nusantara) Prima Vandayani; Alfia Muliawati
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 6 No. 2 (2020): Vol 6 No 2 (2020): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Desember 2
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v6i2.530

Abstract

The purpose of this study is to understand the description of the archive management at CV. Warna Indah Nusantara Bandung. Type of research used is quantitative with descriptive survey method using cross sectional approach to the data collected from interviews, observations and questionnaires. Unit of analysis is company of CV. Warna Indah Nusantara Bandung with 5 archive employees as the observation unit. The data analysis technique is done statistically using the distributive frequency and mean. The results show that generally, archive management at CV. Warna Indah Nusantara Bandung has not been implemented effectively. The implications of this study contribute to become learning materials for companies in an effort to create effective archive management in the company Tujuan penelitian ini adalah memahami gambaran tentang tentang pengelolaan arsip pada CV. Warna Indah Nusantara Bandung. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survey deskriptif pada pendekatan cross sectional terhadap data yang dikumpulkan dari wawancara, observasi dan kuesioner. Teknis analisis data dilakukan secara statistika menggunakan distributif frekuensi dan nilai rata-rata. Unit analisis adalah perusahaan CV. Warna Indah Nusantara dengan karyawan arsip sebanyak 5 orang sebagai unit observasi. Hasil penelitian menunjukkan bahwa secara umum, pengelolaan arsip pada CV. Warna Indah Nusantara Bandung belum dilakukan dengan efektif. Implikasi penelitian ini berkontribusi menjadi bahan pembelajaran bagi perusahaan dalam upaya menciptakan pengelolaan arsip yang efektif di perusahaan.
Evaluasi Pelatihan UKM Naik Kelas Pada Rumah BUMN Bandung Prima Vandayani; Jajang Rohmana
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1440

Abstract

SMEs have become the cog of the economy with an important role in creating employment and income for the society, requiring incubation support through incubator institutions, one of which is Rumah BUMN Bandung, which provides coaching, assistance and business development in the form of training. However, a number of problems were identified as an illustration of the training implementation in this incubator. The purpose of this study is to provide an overview about the training evaluation of SMEs Scaling Up at Rumah BUMN Bandung. The type of research used is quantitative with a descriptive survey method on a cross-sectional approach to data collected by interview, observations and scoring data of SMEs Scaling Up in 2021. The unit of analysis is Rumah BUMN Bandung with the unit of observation being carried out on a sample of 1180 SMEs Scaling Up taken by census technique. The data analysis technique was performed statistically using the frequency distributive and the mean. The results showed that generally, training of SMEs Scaling Up at Rumah BUMN Bandung based on scoring data tend not to be able to improve the business capabilities of the SMEs, although there are still some SMEs that are able to improve their business capabilities after attending training at the Rumah BUMN Bandung. UKM telah menjadi roda penggerak perekonomian dengan peran pentingnya dalam penciptaan lapangan kerja dan pendapatan bagi masyarakat, membutuhkan dukungan inkubasi melalui lembaga inkubator salah satunya Rumah BUMN Bandung yang memberikan pembinaan, pendampingan, dan pengembangan usaha dalam bentuk pelatihan. Namun sejumlah permasalahan yang ditemukan disinyalir sebagai gambaran pelaksanaan pelatihan pada inkubator tersebut. Tujuan dari penelitian ini adalah untuk memberikan gambaran tentang evaluasi pelatihan pada UKM naik kelas di Rumah BUMN Bandung. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survey deskriptif pada pendekatan cross sectional terhadap data yang dikumpulkan dengan teknik wawancara, observasi dan data skoring UKM naik kelas tahun 2021. Unit analisis adalah Rumah BUMN Bandung dengan unit observasi dilakukan pada sampel sebesar 1.180 UKM naik kelas yang diambil dengan teknik sensus. Teknik analisis data dilakukan secara statistika menggunaan distributif frekuensi dan nilai rata-rata. Hasil penelitian menunjukan bahwa pelatihan UKM naik kelas pada Rumah BUMN Bandung cenderung belum dapat meningkatkan kapabilitas usaha dari UKM binaanya, meskipun masih ada beberapa UKM yang mampu meningkatkan kapabilitas usahanya setelah mengikuti pelatihan di Rumah BUMN Bandung.
Aroma yang Menyentuh Hati: Analisis Pengaruh Persepsi Kualitas Produk terhadap Loyalitas Pelanggan Parfum Fres & Natural Teti Sumarni; Harto, Budi; Prima Vandayani; Mira Kharisma
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2146

Abstract

Companies not only need to make high-quality products in the era of globalization and increasingly fierce competition, but also need to know how consumers' perception of product quality affects their decision to remain loyal to the brand. This is especially true for local brands such as Fres & Natural, where consumer perception of product quality is crucial to building a loyal customer base, especially those who live in the area. In the perfume industry, this study found that many people do not know about how perceived product quality affects customer loyalty. The results of the analysis show that positive perceptions of product quality, such as aroma, durability, and packaging design, have a significant effect on customer loyalty. This study uses a descriptive correlational method with data collection through a Likert scale-based questionnaire. In addition, consumers who are satisfied with product quality tend to buy the product again and suggest others to buy. The results suggest that companies should continue to improve product quality and conduct regular brand performance evaluations to maintain customer loyalty.
Analisis Marketing Mix pada BEN & BER Collection Prima Vandayani; Taufik, Yuyun; Dwijayanti, Andina; Khadeeja; Rudi Kurniawan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2185

Abstract

This study aims to explore the marketing of mix Ben & Ber Collection at Garut. The marketing mix is one of the key factors in a company's success and can help achieve business objectives. The marketing mix, which consists of four main elements—product, price, promotion, and place—is an essential tool in planning and managing a company's marketing strategy to achieve its business goals. This study aims to describe the implementation of the marketing mix concept at Ben & Ber Collection in Garut City. This research employs a qualitative approach with a descriptive method. Data collection techniques include observation and interviews with respondents who are customers of Ben & Ber Collection uniforms. The results of the study indicate that the implementation of the marketing mix at Ben & Ber Collection in Garut City has been carried out effectively. This means that the marketing tools, including product, price, promotion, and place, as a whole, have supported Ben & Ber Collection in planning and managing the aspects of their marketing activities to achieve business objectives. However, despite most marketing mix indicators being considered well-implemented, there are still some indicators that have not been executed effectively.