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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Ultima Management : Jurnal Ilmu Manajemen Infotech: Journal of Technology Information
Wandoko, Wanda
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Computer Science & IT Economics, Econometrics & Finance

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UNRAVELING CONSUMERS CONTINUANCE INTENTION TO USE ONLINE FOOD DELIVERY: MEDIATING ROLE OF TRUST Panggati, Ignatius Enda; Wandoko, Wanda; Handrimurtjahjo, Agustinus Dedy
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.4261

Abstract

Abstract-Online Food Delivery (OFD) services, as app-based food ordering platforms, have experienced a significant rise in popularity in recent years. Understanding customers’ intention to reuse OFD services and trust has become an increasingly important. This study aims to investigate the mediating role of customer trust in the relationships between information quality, visual design, and delivery experience, and customers’ intention to continue using OFD services. The population of this research consists of individuals who have used OFD services in Indonesia. A quantitative approach was employed, involving 651 valid respondents who were selected based on their experience with OFD platforms. The research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), and data processing was conducted using the SMART PLS software. The findings indicate that customer trust significantly mediates the relationships between information quality, visual design, and delivery experience with the intention to continue using OFD services, acting as a partial mediator. Furthermore, the study confirms that information quality, visual design, and delivery experience all have significant direct effects on customers’ intention to continue using OFD services. Theoretical implications of this study contribute to the enrichment of trust-related frameworks in digital service usage, particularly in the context of food delivery applications. From a managerial perspective, the results highlight the importance for OFD service providers to understand and strengthen the key antecedents of trust, in order to enhance customer retention and encourage sustained user engagement. These insights are valuable in designing effective strategies in the increasingly competitive OFD market. Keywords: Delivery Experience; Information Quality; Intention to Continue Using; Online Food Delivery Service; Trust
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA Wandoko, Wanda; Panggati, Ignatius Enda
Infotech: Journal of Technology Information Vol 5, No 1 (2019): JUNI
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v5i1.55

Abstract

Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitudes towards digital advertising in Indonesia more positive. This study raises consumer attitudes on digital advertising in Indonesia as variables that provide solutions, namely the entertainment (informational) variable, informativenes (informativeness), and credibility as the antecedent variable of consumer attitudes towards digital advertising (ATDID), and the purchase intention variable as an impact of consumer attitudes towards digital advertising. The results of this study are the research model framework, and the operationalization of variables that can be used to conduct quantitative research, with the aim of finding relationships between these variables, which can later be made as a reference in improving consumer attitudes towards digital advertising that are expected to increase buying intentions.
The Influence of IT affordance and Seller attributes on Consumer Trust on Fashion Live Streaming and its impact on Purchase Intention Wandoko, Wanda; Gunawan, Djohan; Khalishah, Siti Ruqayyah; Puspita M S S, Sola Gracia; Panggati, Ignatius Enda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3407

Abstract

Purpose: The purpose of this study is to analyse the influence of visibility, guidance shopping, seller verbal attractiveness and seller interactivity on consumer trust in fashion live streaming, and to examine the impact of this trust on consumers' purchase intentions in fashion live streaming. Design/methodology/approach: This study uses the S-O-R theory as the basis for developing the research model. The approach used is quantitative. The respondents of this study are consumers of fashion live streaming in Indonesia, with 372 respondents' data being processed using SEM PLS tools. Findings: The results of this study indicate that consumer trust in fashion live streaming significantly impacts the increase in consumers' purchase intentions. The study also shows that consumer trust in fashion live streaming is influenced by seller verbal attractiveness, seller interactivity, and visibility , guidance shopping. This research has implications for the SOR theory and affordance theory. Furthermore, it also has managerial implications. Paper type: Research paper
Co-Authors Agustinus Dedy Handrimurtjahjo Gunawan, Djohan Khalishah, Siti Ruqayyah Panggati, Ignatius Enda Puspita M S S, Sola Gracia