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All Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Universitas Paramadina Ultima Management : Jurnal Ilmu Manajemen
Agustinus Dedy Handrimurtjahjo
Bina Nusantara University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Strategic Entrepreneurship dalam Membangun Sustainable Competitive Advantage Handrimurtjahjo, Agustinus Dedy
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.992

Abstract

Strategic entrepreneurship has emerged as a new concept in examining convergence in entrepreneurship studies (opportunity-seeking behavior) and strategic management (advantage-seeking behavior). Studies in the area of strategic management have gradually exposed the relationship betweenstrategic management and entrepreneurship: entrepreneurial strategy making; intrapreneurship; entrepreneurial strategic posture within organizations; entrepreneurial orientation; strategic managementintegration as a context for entrepreneurial actions; and entrepreneurship theory with strategic management and the resource-based view (RBV). A conceptual model of SE that has been developed by Ireland et al.suggested that a firm which linearly and sequentially: employs an entrepreneurial mindset to identify opportunities; manages resources strategically to tackle the opportunity; applies creativity and innovation; andgenerates a competitive advantage is strategic and entrepreneurship operation. Managers must maximize the pursuit of new business opportunities while simultaneously maximize the generation and application of temporary competitive advantages to sustainably create organizational value. This paper develops a conceptual framework that demonstrate the role of strategic entrepreneurship in building sustainable competitiveadvantage.
Peran Intrapreneurship dalam Membangun Daya Saing Kultural di Perguruan Tinggi: Sebuah Kerangka Penelitian Handrimurtjahjo, Agustinus Dedy
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1314

Abstract

This paper develops a conceptual framework for intended study which will examine the role of intrepreneurship in building cultural competitiveness in Higher Education (HE). Intrapreneurship (entrepreneurship within existing organizations) is used on organizational level. Previous study argued that four variables of Cultural Competitiveness (entrepreneurship, innovativeness, market orientation, and organizational learning) had a direct effect on organizational performance. Meanwhile, the other study argued that Intrapreneurship had a direct effect on organizational performance. The effect of the four market-based elements (intrapreneurship, market orientation, innovativeness and organizational learning) on performance will be examined by testing two alternative analytical models in different types of higher education institutions. The size and age of HE institutions are also considered as the interactive elements that might be different across different HE institutions. Testing two alternative models in developing countries will support whether the generalizability of the two alternative models and the constructs used in different country setting is acceptable.
Hubungan Teknologi Informasi dan Formulasi Strategi Kompetitif Serta Dampaknya Terhadap Kinerja Organisasional: Kerangka Konseptual Handrimurtjahjo, Agustinus Dedy
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1207

Abstract

The relationship between IT and firm performance is a crucial research issue that symbolizes the value of information systems research. Many studies have attempted to understand the role of IT in organizational performance, and more researchers are paying attention to the notion of IT capabilities, including their potential to transform IT resources into business value. Meanwhile, the other study identified and investigated the three building blocks of IT deployment capabilities: strategic IT flexibility, business–IT partnership, and business–IT alignment. Using the resource-based view, the study propose a framework to explain the relationship between IT deployment capabilities and competitive advantage. This paper aims to find relationship between IT and Competitive Strategies and their impact on Organizational Performance.
Peran Daya Saing Kultural dan Kapabilitas Dinamik dalam Meningkatkan Kinerja Organisasional Handrimurtjahjo, Agustinus Dedy; Kuncoro, Engkos Achmad
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1360

Abstract

This paper develops a conceptual framework for intended study which will examine the effect cultural competitiveness on dynamic capabilities and organizational performance. Previous study argued that four variables of Cultural Competitiveness (entrepreneurship, innovativeness, market orientation and organizational learning) have a direct effect on organizational performance. Meanwhile, the other study argued that dimensions of entrepreneurial orientation have a significantly positive effect on dynamic capabilities to different extents, while organizational learning, which has significantly positive effect on dynamic capabilities, plays a partial mediating role between the two. These findings indicate that companies can build dynamic capabilities through different levels of organizational learning in the context of innovative and proactive atmosphere.
MODEL PEMBELAJARAN KEWIRAUSAHAAN DI PERGURUAN TINGGI Agustinus Dedy Handrimurtjahjo
Jurnal Universitas Paramadina Vol 10 No 2 (2013)
Publisher : Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.52 KB)

Abstract

AbstractEntrepreneurship is a key driver of our economy. Wealth and a high majority of jobs are created by small businesses started by entrepreneurially minded individuals, many of whom go on to create big businesses. Entrepreneurship education in Higher Education is a lifelong learning process, starting from pre-college and progressing through all semesters, until post-graduation. A framework for curriculum development using lifelong learning process that has at least five distinct stages of development: basics, competency awareness, creative application, start-up and growth. This lifelong learning model assumes that everyone in our education system should have opportunities to learn at the beginning stages, while the later stages are targeted at those who may specifically choose to become entrepreneurs. Each of the following five stages may be taught with activities that are infused in other classes or as separate courses.
Peran Strategic Entrepreneurship dalam Membangun Sustainable Competitive Advantage Agustinus Dedy Handrimurtjahjo
Binus Business Review Vol. 5 No. 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.992

Abstract

Strategic entrepreneurship has emerged as a new concept in examining convergence in entrepreneurship studies (opportunity-seeking behavior) and strategic management (advantage-seeking behavior). Studies in the area of strategic management have gradually exposed the relationship betweenstrategic management and entrepreneurship: entrepreneurial strategy making; intrapreneurship; entrepreneurial strategic posture within organizations; entrepreneurial orientation; strategic managementintegration as a context for entrepreneurial actions; and entrepreneurship theory with strategic management and the resource-based view (RBV). A conceptual model of SE that has been developed by Ireland et al.suggested that a firm which linearly and sequentially: employs an entrepreneurial mindset to identify opportunities; manages resources strategically to tackle the opportunity; applies creativity and innovation; andgenerates a competitive advantage is strategic and entrepreneurship operation. Managers must maximize the pursuit of new business opportunities while simultaneously maximize the generation and application of temporary competitive advantages to sustainably create organizational value. This paper develops a conceptual framework that demonstrate the role of strategic entrepreneurship in building sustainable competitiveadvantage.
Hubungan Teknologi Informasi dan Formulasi Strategi Kompetitif Serta Dampaknya Terhadap Kinerja Organisasional: Kerangka Konseptual Agustinus Dedy Handrimurtjahjo
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1207

Abstract

The relationship between IT and firm performance is a crucial research issue that symbolizes the value of information systems research. Many studies have attempted to understand the role of IT in organizational performance, and more researchers are paying attention to the notion of IT capabilities, including their potential to transform IT resources into business value. Meanwhile, the other study identified and investigated the three building blocks of IT deployment capabilities: strategic IT flexibility, business–IT partnership, and business–IT alignment. Using the resource-based view, the study propose a framework to explain the relationship between IT deployment capabilities and competitive advantage. This paper aims to find relationship between IT and Competitive Strategies and their impact on Organizational Performance.
Peran Intrapreneurship dalam Membangun Daya Saing Kultural di Perguruan Tinggi: Sebuah Kerangka Penelitian Agustinus Dedy Handrimurtjahjo
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1314

Abstract

This paper develops a conceptual framework for intended study which will examine the role of intrepreneurship in building cultural competitiveness in Higher Education (HE). Intrapreneurship (entrepreneurship within existing organizations) is used on organizational level. Previous study argued that four variables of Cultural Competitiveness (entrepreneurship, innovativeness, market orientation, and organizational learning) had a direct effect on organizational performance. Meanwhile, the other study argued that Intrapreneurship had a direct effect on organizational performance. The effect of the four market-based elements (intrapreneurship, market orientation, innovativeness and organizational learning) on performance will be examined by testing two alternative analytical models in different types of higher education institutions. The size and age of HE institutions are also considered as the interactive elements that might be different across different HE institutions. Testing two alternative models in developing countries will support whether the generalizability of the two alternative models and the constructs used in different country setting is acceptable.
Peran Daya Saing Kultural dan Kapabilitas Dinamik dalam Meningkatkan Kinerja Organisasional Agustinus Dedy Handrimurtjahjo; Engkos Achmad Kuncoro
Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1360

Abstract

This paper develops a conceptual framework for intended study which will examine the effect cultural competitiveness on dynamic capabilities and organizational performance. Previous study argued that four variables of Cultural Competitiveness (entrepreneurship, innovativeness, market orientation and organizational learning) have a direct effect on organizational performance. Meanwhile, the other study argued that dimensions of entrepreneurial orientation have a significantly positive effect on dynamic capabilities to different extents, while organizational learning, which has significantly positive effect on dynamic capabilities, plays a partial mediating role between the two. These findings indicate that companies can build dynamic capabilities through different levels of organizational learning in the context of innovative and proactive atmosphere.
How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry? Handrimurtjahjo, Agustinus Dedy; Verencia, Corinne; Salwa, Siti
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.004

Abstract

Objectives: To create a solid and well-liked brand in the minds of consumers, businesspeople use Social Media Marketing to convey their messages. However, few studies have examined the impact of social media marketing and brands on purchase decisions. Prior studies use brand trust as a mediator in the relationship between social media marketing and purchase decisions. Meanwhile, Brand Equity as a way to express brand image and brand awareness has not received much attention as a determining factor in the relationship between social media marketing and purchasing decisions. This study aims to examine the effectiveness of social media marketing activities in influencing purchase decisions of the food industry (fried chicken) and the role of brand equity as a mediator in the relationship.  Methodology: This study adopted descriptive quantitative research methods. The population comprises customers who frequently buy fried chicken in Indonesia and are selected using nonprobability and purposive sampling techniques. Data were collected using an online survey of 301 respondents. The partial least squares structural equation model (PLS-SEM) was used to test the hypotheses.Findings: The findings indicate that social media marketing activities (entertainment, interaction, customization, trendiness, and e-WOM) have a positive and significant effect on brand equity. Brand equity, consisting of brand image and awareness, also positively and significantly affects purchase decisions. Moreover, the results suggest that brand equity positively and significantly mediates the effect of social media marketing activities on purchase decisions.  Conclusion: This study contributes to the marketing literature by using social media marketing activity variables to examine their effects on brand equity and purchase decisions in the fried chicken context. According to the study's findings, brands that engage in social media marketing activities can improve consumer purchasing decisions in Indonesia’s food industry. The results of this study imply that fried chicken business owners increase the intensity of their content on social media to provide product information, tips and tricks, games or quizzes, and interactions with consumers to increase traffic, brand image, and brand awareness. Fried chicken business owners can also use social media to ask for feedback and reviews from customers who have purchased their branded products. Reviews and testimonials from previous customers influence the purchasing decisions of potential customers who buy the brand's products.
Co-Authors Engkos Achmad Kuncoro Engkos Achmad Kuncoro, Engkos Achmad Panggati, Ignatius Enda Salwa, Siti Verencia, Corinne Wandoko, Wanda