Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB Devotion: Journal of Research and Community Service
Adha, Abdul Fuad Amirul
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effects of Experimental Marketing and Experiential Value on Customer Loyalty with the mediation of Customer Satisfaction Adha, Abdul Fuad Amirul; Puspaningrum, Astrid; Rahayu, Mintarti
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.561

Abstract

This research focuses on the role of Experiential Marketing and Experiential Value in increasing Customer Loyalty through Customer Satisfaction in consumers of Santri Farm Kudus. The purpose of this study is to explain and analyze the effect of Experiental Marketing and Experiential Value on Customer Loyalty both directly and indirectly through Customer Satisfaction mediation. This type of research is explanatory research with a quantitative approach. The population in this study were consumers who had enjoyed and purchases Santri Farm products. Data was collected by distributing questionnaires to 160 respondents who met the criteria. Data analysis used Structural Equation Modelling Partial Least Square (SEM-PLS) with Smart PLS Software. The results of this study show that Experiential Marketing has no significant effect on Customer Loyalty. Experiential Value has a significant effect on Customer Loyalty. Customer satisfaction memiliki pengaruh yang signifikan terhadap Customer Loyalty. The results also show that Customer Satisfaction partiallty mediates the effect of Experiential Marketing and Experiential Value on Customer Loyalty.
FORMULASI STRATEGI PENGEMBANGAN BISNIS KELUARGA PADA GENERASI KE TIGA CV. MUBAROKFOOD CIPTADELICIA DI KUDUS Adha, Abdul Fuad Amirul
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan keluarga CV. Mubarokfood Cipta Delicia sebagai suatu perusahaan keluarga yang berhasil mengembangkan bisnisnya secara berkesinambungan dari generasi pertama sampai generasi ketiga saat ini tentunya tidak terlepas dari efektifitas manajemen strategik yang di terapkannya selama ini.Penelitian ini bertujuan untuk menjelaskan perumusan strategi pada generasi ketiga berkaitan dengan pengembangan bisnis keluarga CV. Mubarokfood Cipta Delicia. Penelitian ini merupakan penelitian kualitatif dengan jenis pendekatan deskriptif. Pengumpulan data dari penelitian ini menggunakan teknik wawancara, observasi dan dokumentasi. Teknik analisis data dengan menggunakan analisis IFE, analisis EFE, Analisis SWOT, Matrik IE, dan analisis QSPM.Hasil penelitian menunjukkan bahwa strategi pengembangan pada bisnis keluarga generasi ketiga CV. Mubarokfood Cipta Delicia adalah strategi intensif yang melliputi strategi pengembangan produk, pengembangan pasar, dan penetrasi pasar. Kata Kunci : Analisis IFE, Analisis EFE, Keberlanjutan Perusahaan keluarga, Analisis SWOT, Matrik IE, Analisis QSPM
Co-Authors Astrid Puspaningrum Mintarti Rahayu