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All Journal Journal of Research and Technology JMD: Jurnal Riset Manajemen & Bisnis Dewantara
Agustin, Harisatul
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Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering

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THE ROLE OF OMNICHANNEL STRATEGY AND SERVICE EXCELLENCE IN BEAUTY RETAIL Isnaini, Fadila; Maulida, Astrid Sekarkinasih; Agustin, Harisatul
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 7 No. 2 (2024): Juli (2024) - Desember (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v7i2.1338

Abstract

In the digital era, the beauty industry has experienced rapid growth driven by technological advancements and shifting consumer behavior. The omnichannel strategy has emerged as a key approach in beauty retail to create an integrated shopping experience and enhance customer loyalty. This study aims to analyze the impact of omnichannel strategy, relationship marketing, and service quality on customer satisfaction and loyalty in Indonesia’s omnichannel beauty retail. A quantitative approach with explanatory research design was employed. Data was collected from 191 respondents who are customers of omnichannel beauty retailers using a questionnaire analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that the omnichannel strategy, relationship marketing, and service quality significantly influence customer satisfaction. Meanwhile, customer loyalty is primarily driven by customer satisfaction, with omnichannel strategy and relationship marketing as supporting factors. These findings provide practical implications for business practitioners in designing more effective marketing strategies.
ANALYSIS OF VARIABLE CALCULATION ON STARTUP ASSESSMENT : CASE STUDY PT XYZ Bramanti, Geodita Woro; Gogor Arif Handiwibowo; Xaviera, Ameerah Rida; Agustin, Harisatul; Ninglasari, Sri Yayu; Negoro, Nugroho Priyo; Prihananto, Prahardika
Journal of Research and Technology Vol. 9 No. 2 (2023): JRT Volume 9 No 2 Des 2023
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v9i2.1105

Abstract

Economic growth in Indonesia is increasing rapidly. In Indonesia, the growth of startups is increasing along with the continued development of the digital industry. The emergence of startups in Indonesia began in 2010 which was pioneered by the presence of startups Tokopedia and Blanja.com. PT. XYZ as a state-owned enterprise supports the development of startups by providing digital creative facilities, funding, and expanding market access, specifically to accelerate their industrial growth. The amount of funding that PT XYZ will provide to startups also varies according to the startup development stage and the company value (valuation) of the startup. The valuation calculation that is currently being carried out by PT. XYZ is by using the First Chicago method as the calculation method. However, in its application, there are still several calculation components that have not been standardized. The absence of standards for some of the components of this calculation can affect the size of the calculated startup valuation figures. This will have an indirect impact on startups, investors and stakeholders. Therefore, this study aims to analyze the standard setting on the three components of valuation calculations or business appraisals at startups carried out by PT. XYZ and to establish improvement evaluation standards for determining the three components of calculations in the first Chicago method. In this study, the results of the startup assessment are the dependent variable while the annual average growth rate, stock value size and discount rate are the independent variables. The sample population used in this study were startups who became alumni of PT. XYZ. The analytical method used is using linear regression.
Co-Authors Bramanti, Geodita Woro Gogor Arif Handiwibowo Isnaini, Fadila Maulida, Astrid Sekarkinasih Nugroho Priyo Negoro Prihananto, Prahardika Sri Yayu Ninglasari Xaviera, Ameerah Rida