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This Author published in this journals
All Journal Journal of Research and Technology Journal of Halal Research, Policy, and Industry International Journal of Business and Management Technology in Society (IJBMTS)
Bramanti, Geodita Woro
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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DO INDIVIDUAL CHARACTERISTICS IMPACT WILLINGNESS TO PAY FOR HALAL FOOD? Wibawa, Berto Mulia; Bramanti, Geodita Woro; Pranindyasari, Chelsia
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v1i2.3748

Abstract

Eating halal foods is considered an essential part of Islamic practice, as it is compulsory to be a way to maintain physical and spiritual purity. In addition, Muslims are encouraged to consume halal foods as they are believed to benefit their overall well-being and help them maintain a healthy and balanced diet. This study aims to determine the effect of religiosity, religious commitment, and subjective norms on the willingness to pay for halal food. Equipped with purposive random sampling techniques, an online survey with 150 respondents was used to collect the data. The data obtained were then analyzed using Partial Least Square (PLS). This study's findings demonstrate a significant positive influence between religiosity, subjective norms, and religious commitment on willingness to pay for halal food.
ANALYSIS OF VARIABLE CALCULATION ON STARTUP ASSESSMENT : CASE STUDY PT XYZ Bramanti, Geodita Woro; Gogor Arif Handiwibowo; Xaviera, Ameerah Rida; Agustin, Harisatul; Ninglasari, Sri Yayu; Negoro, Nugroho Priyo; Prihananto, Prahardika
Journal of Research and Technology Vol. 9 No. 2 (2023): JRT Volume 9 No 2 Des 2023
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v9i2.1105

Abstract

Economic growth in Indonesia is increasing rapidly. In Indonesia, the growth of startups is increasing along with the continued development of the digital industry. The emergence of startups in Indonesia began in 2010 which was pioneered by the presence of startups Tokopedia and Blanja.com. PT. XYZ as a state-owned enterprise supports the development of startups by providing digital creative facilities, funding, and expanding market access, specifically to accelerate their industrial growth. The amount of funding that PT XYZ will provide to startups also varies according to the startup development stage and the company value (valuation) of the startup. The valuation calculation that is currently being carried out by PT. XYZ is by using the First Chicago method as the calculation method. However, in its application, there are still several calculation components that have not been standardized. The absence of standards for some of the components of this calculation can affect the size of the calculated startup valuation figures. This will have an indirect impact on startups, investors and stakeholders. Therefore, this study aims to analyze the standard setting on the three components of valuation calculations or business appraisals at startups carried out by PT. XYZ and to establish improvement evaluation standards for determining the three components of calculations in the first Chicago method. In this study, the results of the startup assessment are the dependent variable while the annual average growth rate, stock value size and discount rate are the independent variables. The sample population used in this study were startups who became alumni of PT. XYZ. The analytical method used is using linear regression.
Managerial Ability and ESG Performance: A Panel Data Analysis of Non-Financial Companies on The Indonesia Stock Exchange (2018-2021) Bramanti, Geodita Woro; Hakim, Andi; Ninglasari, Sri Yayu; Wibawa, Berto Mulia; Nareswari, Ninditya; Kunaifi, Aang; Handiwibowo, Gogor Arif
Journal of Research and Technology Vol. 10 No. 1 (2024): JRT Volume 10 No 1 Juni 2024
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v10i1.1373

Abstract

The rising implementation of Environmental, Social, & Governance (ESG) practices by companies indicates a growing commitment to responsible operations. The surge in assets allocated to ESG-focused ETFs is evident, as global investments have grown to $391 billion by 2021, a substantial increase from a mere $5 billion in 2006. Furthermore, Indonesia has witnessed a substantial surge in the number of investors who are actively engaged with companies that comply with ESG criteria. The efficacy of implementing ESG practices is intricately linked to the proficiency and expertise of managers, particularly in their decision-making and disclosure strategies. This study employed panel data regression methods to examine data from 825 non-financial companies that were publicly traded on the Indonesia Stock Exchange between 2018 and 2021. The insights were acquired utilizing the Fixed Effect Model methodology. The results indicate that the proficiency of managers does not exert a noteworthy influence on the ESG performance of companies that prioritize short-term financial benefits and exhibit limited understanding of ESG concerns, especially in sectors other than energy. Hence, it is imperative to foster effective leadership to steer companies towards holistic and sustainable strategies that transcend immediate gains, while prioritizing enduring impact and societal responsibility.
Descriptive Analysis on Green Campaign Maulidia, Damayanti; Bramanti, Geodita Woro; Cempaka, Santy Dwi
International Journal of Business and Management Technology in Society Vol. 1 No. 2: December 2023
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i2.7890

Abstract

Purpose – This study investigates the effect of green campaigns on green purchase behavior among female consumers of a cosmetic franchise in Surabaya. The campaign encourages customers to return used packaging as a form of environmental responsibility. Methodology – A descriptive analysis was conducted using data from 140 female respondents in Surabaya who were aware of the campaign and had made purchases in the last six months. Data were collected through online questionnaires and analyzed using SPSS, focusing on the constructs of the Theory of Planned Behavior: attitude, subjective norm, and perceived behavioral control. Findings – The results indicate that consumers have a positive attitude toward the campaign and show a high level of perceived behavioral control, meaning they feel capable of engaging in green behavior. However, subjective norm scored lower, suggesting limited social pressure to act sustainably. Overall, the campaign was effective in encouraging pro-environmental purchase behavior. Originality – This study highlights the importance of clear and targeted green campaigns in influencing sustainable consumer behavior. By applying the Theory of Planned Behavior, it offers insights into how companies can enhance the impact of environmental initiatives in the beauty industry.
The Influence of Experiential Marketing Strategy on Purchase Intention: A Literature Review Putranti, Cantika Yasmin Dwi; Agustin, Harisatul; Bramanti, Geodita Woro
International Journal of Business and Management Technology in Society Vol. 2 No. 1: June 2024
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v2i1.8852

Abstract

Purpose – This study aims to explore how experiential marketing influences consumers’ purchase intention toward slow fashion products at Sarinah Mall Indonesia. The research is motivated by the rising relevance of sustainable fashion consumption and Sarinah’s strategic repositioning to provide meaningful and memorable retail experiences. Methodology – A qualitative research design was employed to obtain an in-depth understanding of consumer perceptions and experiences. Data were collected through semi-structured interviews with visitors of slow fashion MSMEs at Sarinah Mall, selected using purposive sampling. The interviews were analyzed using thematic analysis to identify recurring patterns related to sensory experience, emotional engagement, cognitive reflections, behavioral responses, and social connection within the experiential marketing framework. Findings – The findings suggest that experiential marketing plays a substantial role in shaping consumer attitudes toward slow fashion. Participants reported that sensory and emotional experiences in Sarinah’s retail environment enhanced their appreciation of craftsmanship, sustainability values, and product authenticity. These experiential encounters strengthened personal relevance, stimulated curiosity, and encouraged deeper engagement with slow fashion brands, ultimately influencing their intention to purchase. The study highlights that meaningful interactions, rather than promotional messages alone, are central in fostering interest sustainably. Originality – This study contributes to the limited qualitative evidence on slow fashion adoption in Indonesia by integrating experiential marketing theory with consumer experience narratives. It provides nuanced insights into how consumers interpret slow fashion within a culturally embedded retail setting, offering a perspective rarely addressed in previous research dominated by quantitative approaches. Research limitations – The study is limited by its small sample size and focus on a single retail location, which may reduce the transferability of findings.
Co-Authors Aang Kunaifi Agustin, Harisatul Andi Hakim Berto Mulia Wibawa Cempaka, Santy Dwi Gogor Arif Handiwibowo Handiwibowo, Gogor Arif Maulidia, Damayanti Nareswari, Ninditya Nugroho Priyo Negoro Pranindyasari, Chelsia Prihananto, Prahardika Putranti, Cantika Yasmin Dwi Sri Yayu Ninglasari Xaviera, Ameerah Rida