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All Journal Journal The Winners Indonesian Journal of Multidisciplinary Science Jurnal Multidisiplin Madani (MUDIMA) The South East Asian Journal of Management
Jimmy, So Yohanes
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Understanding the Influences of Hedonic Personality towards Advertising Avoidance on Social Media Desmonda, Diera; Jimmy, So Yohanes; Annas, Mohammad
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study aims to investigate and explore how the hedonic personality that exists in each individual can influence avoidance behaviour towards advertisements on social media platforms. Design/Methodology/Approach: A quantitative approach with a purposive sampling technique was employed to collect data from 198 respondents who have shopped or at least searched for products on social media. The data were then analysed using the Structural Equation Modelling (SEM) technique. Research Findings: The results showed that hedonic personality affected advertising avoidance behaviour. Through multigroup analysis, this research found differences in how men and women respond to an advertisement. On the other hand, the intrusive level of an advertisement had a direct effect on ad avoidance behaviour on social media. Theoretical Contribution/Originality: This study contributes knowledge by exploring and linking hedonic personality with ad avoidance behaviour. In addition, this study analyses how those relationships are different between men and women. Managerial Implication in the South East Asian Context: The results of this study are expected to provide insights for advertisers and encourage them to consider the hedonic style when determining the target customers. Also, the results inform that the model or ad content should be differentiated when targeting men or women. Research Limitation & Implications: This study is limited in several ways, such as the demographic reach and number of respondents. Additionally, the number of social media platforms is only limited to Instagram and Facebook.
The Effect of Physical Experience and Integrated Information on Customer Purchase Behavior in Online-to-Offline Commerce Christine, christine; Jimmy, So Yohanes; Utomo, Prio
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12584

Abstract

Online-to-Offline (O2O) is a business model increasingly being developed and widely implemented by companies in Indonesia. Therefore, the research examines the factors influencing purchasing behavior in Indonesian O2O commerce through economic theories, namely Perceived Risk and Perceived Benefit. The research procedures were carried out using a quantitative approach, and the data obtained were analyzed with Partial Least Square Structural Equation Modeling. The sample data was selected using a purposive sampling method and collected through an online survey instrument from 248 millennial customers who had made O2O purchases. The results show that all exogenous variables had significant effects, except for Physical Experience, which did not significantly affect Perceived Risk. Meanwhile, Integration Online-to-Offline Information (IOOI) had the most significant impact on enhancing customer purchase intention. The results also showed that Perceived Benefits had a significant impact on customer purchase intention. This research offers a novel perspective by exploring how integrated customer behavior across digital and physical channels influenced purchasing decisions within the Indonesian context, where existing literature was limited. The results provide valuable insights for companies in formulating strategies to deliver effective physical experiences and IOOI. Companies should ensure that the information available across online and offline channels is complementary and consistent to maximize customer purchase intention.
Management Implications: Repurchase Decisions in the Retail Technology Supply Chain in the Retail Industry in Digital Retail Companies Irnaldi, Devi; Jimmy, So Yohanes; Hasan, Djohan Gunawan
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.630

Abstract

This study aims to find out how digital retail companies retain their customers by being active as registered partners who continue to make repurchases. Understanding partner’s positive perceptions is key in improving repurchase decisions. Marketing Strategy, Service Quality and situational factors are studied to understand the strengthening of these positive perceptions. Attitude Towards Norm is known as one of the predictors in influencing purchasing decisions so that the relationship between these variables is also studied in this study. This research method is quantitative. Data obtained from an online questionnaire of 384 respondents. Descriptive analysis was conducted to determine the demographic background of the respondents. Associative analysis was carried out to identify the relationship between Marketing Activities, Service Quality, Attitude Towards Norm, Social Influence and Repurchasing Decision. The results show that all the effects of exogenous variables are found to be significant, except that Service Quality does not directly have a significant effect on Repurchase Decision.
What Drives Gen Z to Buy? Unveiling the Role of Relationship Quality, Perceived Value, and Live Streaming Commerce in Developing Countries Erobathriek, Annisya; Hasan, Djohan Gunawan; Jimmy, So Yohanes
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.10006

Abstract

Continuing the pandemic's effect, there has been a notable shift towards online shopping driven by evolving consumer behavior, offering convenience in terms of accessibility, promotions, and direct interaction. Live streaming commerce has seen increased adoption as a result. The study extends the infancy research of live streaming commerce by aiming to develop a conceptual framework that links technological features and customer perceived value with customer relationship quality to influence purchase intentions for fostering economic growth. A total of 403 samples of Indonesian Gen Z were collected through a survey and analyzed using SmartPLS 3. Two main findings emerged. First, technological features significantly influence customers' perceived value (utilitarian, hedonic, social), which directly impacts purchase intention. Second, relationship quality as a mediating variable has a strong and significant impact on customer purchase intention based on the interaction effect of customers' perceived value, emphasizing relationship quality as a pivotal mediating variable. The novelty lies in integrating two exogenous variables, namely technological features and customer perceived value, with the variables of relationship quality and customer purchase intention. The findings provide theoretical and managerial implications for academics and practitioners
Investigation of The Antecedents of The Digital Mindset and Its Influence on Employee Intention to Stay in Generation Z: Empirical Study in The Indonesian Creative Industry Luissa, Birgitta Annabel; Jimmy, So Yohanes; Tjahjana, David
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This research aims to investigate the influence of a digital mindset on Generation Z employees’ intention to stay. Design/Methodology/Approach: This research was conducted using a quantitative approach involving 180 Generation Z employees in the creative industries. Data were analysed using Structural Equation Modelling with the SmartPLS tool. Research Findings: The research results show that the digital mindset of Generation Z employees has a positive effect on employee intention to stay. By having a strong digital mindset, employees tend to feel more supported by the organisation when facing technological changes and a rapidly developing learning culture. Digital flexibility and support between colleagues are the main influencing factors. The practical implication is that organisations can increase employee retention and maximise the potential of a digital technology-savvy workforce in the dynamic landscape of the creative industries. Theoretical Contribution/Originality: This research contributes by establishing a digital mindset as a new antecedent for employee intention to stay. Managerial Implications in the South East Asian Context: Digital mindset has been shown to be effective in addressing crises in organisational management. Management that applies this concept is able to sustain the organisation and its competitiveness over time. Research Limitations & Implications: To broaden the scope and gain more holistic insights, future research should consider involving other industries that may have connections or relevance to the aspects being researched. Additionally, comparing industries with varying levels of technological advancement could provide more comprehensive insights.
Co-Authors Annas, Mohammad Christine Christine Desmonda, Diera Erobathriek, Annisya Hasan, Djohan Gunawan Irnaldi, Devi Luissa, Birgitta Annabel Prio Utomo Tjahjana, David