Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal The Es Economics and Entrepreneurship
Hana Rengganawati
Unknown Affiliation
Economics, Econometrics & Finance

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Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry Khuan, Hendri; Yogi Sugiarto Maulana; Triwijayati, Anna; Hana Rengganawati; Zainal Arifin
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.126

Abstract

The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Co-Authors Anna Triwijayati Khuan, Hendri Yogi Sugiarto Maulana Zainal Arifin