Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) The Es Economics and Entrepreneurship Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Hana Rengganawati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry Khuan, Hendri; Yogi Sugiarto Maulana; Triwijayati, Anna; Hana Rengganawati; Zainal Arifin
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.126

Abstract

The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Peningkatan Keterampilan dan Kesadaran Masyarakat Tenjolaya Melalui Pendekatan Komprehensif Untuk Efisiensi Hana Rengganawati; Santi Widiawati; Salim, Agus; Irwan Hermawan
Darma Abdi Karya Vol. 3 No. 1 (2024): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v3i1.1963

Abstract

This research stems from the implementation of Kuliah Kerja Nyata (KKN) in Tenjolaya Village, Bandung Regency, involving students in intensive observation. KKN, as a student dedication activity, aims to have a positive impact on the community through coordination with government, education and UMKM, and local communities. This observation, as the main foundation of the KKN work program, opens up problem horizons in Tenjolaya Village. The issues include a lack of understanding among PKK mothers regarding Microsoft Excel, insufficient awareness of students regarding cyberbullying impacts, and a lack of students' confidence in career prospects. In the UMKM sector, dependence on the owner and one workforce is a constraint, coupled with the expansion of online marketing strategies. The research focus also includes increasing the capacity and involvement of Karang Taruna in RW 09 and RW 10. The research methodology adopts a qualitative approach with participatory observation during KKN. This study targets the improvement of understanding and skills among PKK mothers in using Microsoft Excel, educational administration efficiency, students' confidence in career prospects, students' understanding of productive department material, promotion of students' habits in foreign language learning, reducing UMKM dependence on the owner and one workforce, and increasing the capacity and involvement of Karang Taruna in RW 09 and RW 10. Thus, this research strives to provide sustainable solutions to enhance community skills and awareness. The achievement is directed toward efficiency to support holistic development in various sectors. The research results are expected to contribute positively to the welfare and development of the Tenjolaya community, bringing broader positive impacts at the local level. The final conclusion emphasizes the urgency of sustained and holistic efforts to achieve efficiency across all layers of society.
Strategi Promosi Digital Fore Coffee Dalam Menciptakan Brand Awareness Fore Flagship Store Surabaya Hana Rengganawati; Milla Marlina Assegaf; Santy Sriharyati
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1454

Abstract

Work from café menjadi fenomena yang sedang trend di kalangan masyarakat Indonesia. Selain itu, kopi juga adalah salah satu hasil komoditas perkebunan yang bernilai tinggi. Tidak heran, mulai banyak coffee shop yang bermunculan. Salah satu merek kopi yang cukup populer di Indonesia adalah Fore Coffee. Meskipun banyak orang yang cukup aware dengan Fore Coffee itu sendiri, tapi belum banyak orang yang mengetahui tentang Fore Flagship Store Surabaya. Oleh karena itu Fore Coffee melakukan strategi promosi digital bekerjasama dengan para Key Opinion Leader (KOL) yang aktif di platform media sosial Instagram untuk meningkatkan brand awareness Fore Flagship Store Surabaya. Penelitian ini menggunakan metode penelitian deskriptif kualitatif berdasarkan observasi pemilihan KOL, konten unggahan yang dilakukan oleh KOL dan data sekunder berupa hasil tangkapan layar dari insight unggahan para KOL. Hasil penelitian ini diharapkan dapat memberikan manfaat bagi Fore Coffee dalam mengembangkan strategi promosi digital yang lebih efektif dan efisien dalam meningkatkan brand awareness dari Fore Flagship Store di Surabaya.
Co-Authors Agus Salim Anna Triwijayati Irwan Hermawan Khuan, Hendri Milla Marlina Assegaf Santi Widiawati Santy Sriharyati Yogi Sugiarto Maulana Zainal Arifin