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All Journal Jurnal Ekonomi Media Kesehatan Masyarakat Indonesia Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Journal of Community Service Learning Husnayain Business Review Asean International Journal of Business The Es Economics and Entrepreneurship Jurnal Pengabdian West Science Sinergi International Journal of Management and Business
Anna Triwijayati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Markov Chain Analysis: Peramalan Pangsa Pasar dan Pola Perpindahan Merek berdasarkan Persepsi Konsumen pada Produk Minyak Goreng di Surabaya Triwijayati, Anna; Astanto, Merlin
Jurnal Widya Manajemen & Akuntansi Vol 5, No 3 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3997.696 KB)

Abstract

Cooking oil is one of the most needed food supplies. Many cooking oil brands are available in the market to provide demand consumption to this product. However, now days, arises of petroleum prices influence reduction cooking oil consumption.
Sementasi Pasar Produk Kosmetika untuk Kulit Wajah di Surabaya Triwijayati, Anna
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2998.272 KB)

Abstract

Segmenting in marketplace is important to clasify consumer. Consumer's profile will lead firm to understand the target market. The aim of this study is segmenting customers cosmetic based on consumer perception. This research use descriptive research design without hypothesis. Data is collected by survey with questionaire, Samples are women who live in Surabaya. Data are analyzed by cluster analyze in order to get market segmentation variable. Results of this study are : l) Segment Profile L' steady consumer with deep knowledge of cosmetic, innovative, up to date and.foreign made orientation, other directed, enthusiast , inertia and soft core loyal, valuable, tend to have high dependently to face cosmetic, daily routine and high intens to use it. 2) Segment profile 2: Early and late majority and not up to date, less innovative and not familiar with cosmetic trend, realistic and moderate userale, etnocentris and inner directed, moderate knowledge of cosmetic and hard core loyal.3) Segment Profile 3: Late majority, less enthusiast, and laggard, inner directed, low knowledge of cosmetic, moderate awareness and moderate attitude, lower use rate and situational, soft core loyal.
STUDI SIKAP DAN NIAT KONSUMSI JAMU PAHITAN DI SURABAYA Triwijayati, Anna; Koesworo, Yulius
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.296 KB)

Abstract

Drinking traditional medicine (jamu is one of Indonesian traditions. This activity influenced by culture, family factors, group of reference and psychology. This paper tries to ex[plore attitude and intention consuming bitter jamu in Surabaya. The research design is exploratory and descriptive without hyphothesis. The research respondents are 100 which collected by documentation study, interview and survey. Moreover, they are analyze by Fisbein formula. The results show that (1) attitude to product: customer likes bitter jamu. (2) attitude to consumer behaviour : costumer is a neutral. (3) behaviour intention of jamu : customer like consume jamu. (4) the reference trust is neutral, expect parent references. (5) responden motivation to group of references is neutral (less motivated) to follow sugestions. (6) norm for each group of reference is neutral for sibblings, parents, media and seller references and it is not follow friend’s references. (7) subjective norm as a whole is neutral to group of references’s sugestion (8) Consumer intention to consume bitter jamu is neutral.
Kelas Sosial vs Pendapatan: Eksplorasi Faktor Penentu Pembelian Consumer Goods Dan Jasa Triwijayati, Anna
Jurnal Ekonomi Vol 23, No 2 (2018): July 2018
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v23i2.365

Abstract

Social class and income influence consumer purchase behavior. This study aims to determine the relationship and difference between social class and income by purchasing consumer goods and services in Malang. This research used quantitative survey ex-post facto method. Research respondents were classified based on level of income and social class using the Index of Social Position (ISP). The quetionaire contaied 18 items of purchase, grouped into 5 types namely: food and drink, clothing, durable goods, investment, services and other products. Data analysis technique used chi-square. The results of the analysis show that the social class associate with the purchase of 17 items, while income associate with all items of goods and services consumed. Social class is more associated with fast food, clothes, electronic equipment, price and amount of investment and finance; income is more associated with meat, milk, the type of vehicle used, ownership of electronic tools, type of investment and finance, and housing and other buildings.
PROGRAM KEMITRAAN MASYARAKAT STIMULUS JAJANAN SEHAT PADA TK/PAUD KOSAYU MALANG Triwijayati, Anna; Melany, Melany; Broto, Felik Sad Windu Wisnu; Wilujeng, Lilis Lestari; Nugroho, Didit Prasetyo; Prasetya, Bintang Pramudya Putra
International Journal of Community Service Learning Vol 4, No 2 (2020): May 2020
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.898 KB) | DOI: 10.23887/ijcsl.v4i2.20923

Abstract

Konsumen anak mulai aktif membeli jajanan ketika memasuki usia sekolah sehingga bagi Taman Kanak-kanak, penting untuk menanamkan pembelajaran tentang jajanan sehat sebagai bekal ketika masuk sekolah dasar. Permasalahannya adalah sekolah belum memiliki materi jajanan sehat dalam materi ajar dan program edukasi jajanan sehat yang menarik bagi anak. Mitra program adalah sekolah Taman Kanak-kanak Yayasan Kolese St. Yusuf (Kosayu) Malang. Tujuan dari program pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang jajanan, kantin dan lingkungan sekolah yang sehat, konten dan metode pengajaran dalam jajanan sehat, serta alat bantu pengajaran jajanan sekolah yang interaktif dan menarik bagi siswa yakni dengan food model. Hasil pelatihan yang diperoleh adalah bahwa sekolah dan para guru telah memahami pentingnya pembelajaran jajanan sehat dalam kurikulum, mampu membuat materi, metode dan model contoh belajar interaktif untuk siswa. Tindak lanjut dari pembelajaran ini adalah bahwa materi tentang jajanan sehat diadopsi dalam konten belajar/kurikulum sekolah.Kata-kata kunci: Jajanan sehat, Taman Kanak-Kanak, Media belajar interaktif, konsumen anak, sekolah Child consumers start actively buying snacks when entering school age so for kindergartens it is important to instill learning about healthy snacks as provisions when entering elementary school. The problem is that schools do not have healthy snacks in teaching materials and healthy snacks education programs that are attractive to children. The program partners are the Kindergarten College Foundation St. Yusuf (Kosayu) Malang. The purpose of this community service program is to provide training on snacks, canteens and a healthy school environment, content and teaching methods in healthy snacks, as well as interactive and interesting teaching tools for school snacks for students using food model. The training results obtained are that schools and teachers have understood the importance of learning healthy snacks in the curriculum, able to create interactive learning materials, methods and models for students. The follow up of this lesson is that material about healthy snacks is adopted in the learning content / school curriculum. Keywords: Healthy snacks, kindergarten, interactive learning media, child consumers, school
ANAK DAN JAJANAN SEKOLAH: PROGRAM PEMBERDAYAAN KESEHATAN ANAK SEKOLAH DALAM PERSPEKTIF PEMERINTAH DAERAH Anna Triwijayati; Etsa Astridya Setiyati; Yudi Setianingsih; Maria Lucia Luciana
Media Kesehatan Masyarakat Indonesia Vol. 12 No. 3: SEPTEMBER 2016
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.213 KB) | DOI: 10.30597/mkmi.v12i3.1078

Abstract

Pemberdayaan anak akan konsumsi makanan jajanan di sekolah merupakan upaya untuk memastikan anak mampu mengambil keputusan konsumsi dengan tepat dan terlindung dari bahaya jajanan yang tidak sehat. Upaya tersebut antara lain menjadi tanggungjawab pemerintah pusat dan daerah. Penelitian ini menggunakan metode kualitatif melaluifocus group discussion dengan instansi pemerintah, yaitu Balai Besar Pengawas Obat dan Makanan di Surabaya, Dinas Kesehatan Kota dan Kabupaten Malang serta Dinas Perindustrian dan Perdagangan Kota dan Kabupaten Malang. Hasil diskusi menunjukkan bahwa pemerintah mengambil peran mengatur regulasi yang berkaitan dengan sekolah, kantin dan Pedagang Kaki Lima (PKL) terkait dengan jajanan sehat untuk anak. Namun, di sisi lain program-program tersebut belum banyak berkaitan langsung dengan sasaran utama yaitu anak jajanan sekolah. Diperlukan pula upaya lintas sektoral untuk memberdayakan anak yaitu dengan melibatkan sekolah dan orang tua.
Effect of Marketing Strategy Factors on Marketing Performance of Food Home Industry in Malang City Triwijayati, Anna; Oentoro, Adhipramana; Winata, Christian Yudha; Prasetya, Raka Novian Adi
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.133

Abstract

This research examines factors or types of marketing strategies and marketing performance. The aim of the research is to examine the factors of each variable and the influence of marketing strategy factors on the performance of marketing strategies in the home food industry in Malang City. The research is in the form of a survey with a type of causal research. The number of samples was 398, taken from the food and beverage processing industry in Malang City. Data was collected through a survey using a questionnaire. Data were analyzed using the Structural Equation Modelling (SEM) Partial Least Squares (PLS) method. The research results explain that the marketing strategy factors formed are cost efficiency, product innovation, marketing innovation, and distribution channels. Meanwhile, the effectiveness of marketing strategy performance can be measured by increasing sales, market share and customer satisfaction. In further testing, cost efficiency, innovation and effective distribution factors influence marketing performance. This research provides benefits for the food home industry that product innovation, marketing, distribution and cost leadership strategies are very important to increase consumer satisfaction. Increased consumer satisfaction will have an impact on increasing market share, product sales, and profit sustainability.
Five -Factor Model (FFM) of Personality Toward Adoption of Innovative Purchasing Indonesia Consumer Across Generation Triwijayati, Anna
Husnayain Business Review Vol. 4 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v4i1.909

Abstract

Purpose – This paper seeks to test the impact of the five personality factors on innovative behaviour in purchasing Indonesian consumers across generations. Methodology/approach – Quantitative methods were used in this research and used survey techniques. The survey was carried out by distributing questionnaires to 1000 Indonesian consumer respondents from 34 provinces. The response rate was 878 people/questionnaire analysed. Findings – It was found that the personality traits Openness to Experience and Extraversion have a positive and significant effect on the adoption of purchasing innovations among Gen Z, Y consumers and total consumers. The Conscientiousness characteristic has a positive effect and Neuroticism has a significant negative effect on the Adoption of purchasing innovations in generation. Novelty/value – Therefore, understanding the characteristics of innovators is important for companies because this group of consumers determines the success of the diffusion of product innovation.
Decision making style, generation, and social stratification: An explorative study of Indonesia consumer Triwijayati, Anna
Asean International Journal of Business Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i1.1184

Abstract

Purpose – This paper seeks to examine the differentiating effect of Consumer Decision Makin Style (CDMS) from social class and generation of Indonesia consumer. CDMS is measured using the Consumer Style Inventory (CSI) indicators. Methodology/approach – A survey that included information on descriptive research. One thousand Indonesian consumers from various social classes and generations were involved as respondents. Data were analysed using ANOVA. Findings – It was found that each generation has its own CDMS. Generation Z tends to have Novelty-Brand, less-Impulsive, Habitual, and less Financial-Time-Energy Consciousness. Generation Y tends to have Perfection-Quality and Recreational styles. Generation X tends to have a less Variability style. Meanwhile, the Baby Boomer generation is less in CDMS characteristics. In all generations, there is no difference in CDMS in Confused by Over choice and Variability styles. Based on social class, there are differences in CDMS for Perfection-Quality, Confused by Over choice, Recreational, Impulsive, Variability, Habitual, and Financial-Time-Energy Consciousness, but there are no differences in Novelty-Brand Consciousness. Novelty/value – CDMS is measured using the Consumer Style Inventory (CSI) indicator. Unfortunately, CSI is developed limited to developed countries. However, with the research base in the US, CSI data in developing countries is lacking. In Indonesia, CDMS may differ according to market segments. This study has impacts on the CDMS mapping of Indonesian consumer segments where marketers can direct appropriate marketing strategies to each segment    
PROGRAM KEMITRAAN MASYARAKAT STIMULUS JAJANAN SEHAT PADA TK/PAUD KOSAYU MALANG Triwijayati, Anna; Melany, Melany; Broto, Felik Sad Windu Wisnu; Wilujeng, Lilis Lestari; Nugroho, Didit Prasetyo; Prasetya, Bintang Pramudya Putra
International Journal of Community Service Learning Vol. 4 No. 2 (2020): May 2020
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.898 KB) | DOI: 10.23887/ijcsl.v4i2.20923

Abstract

Konsumen anak mulai aktif membeli jajanan ketika memasuki usia sekolah sehingga bagi Taman Kanak-kanak, penting untuk menanamkan pembelajaran tentang jajanan sehat sebagai bekal ketika masuk sekolah dasar. Permasalahannya adalah sekolah belum memiliki materi jajanan sehat dalam materi ajar dan program edukasi jajanan sehat yang menarik bagi anak. Mitra program adalah sekolah Taman Kanak-kanak Yayasan Kolese St. Yusuf (Kosayu) Malang. Tujuan dari program pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang jajanan, kantin dan lingkungan sekolah yang sehat, konten dan metode pengajaran dalam jajanan sehat, serta alat bantu pengajaran jajanan sekolah yang interaktif dan menarik bagi siswa yakni dengan food model. Hasil pelatihan yang diperoleh adalah bahwa sekolah dan para guru telah memahami pentingnya pembelajaran jajanan sehat dalam kurikulum, mampu membuat materi, metode dan model contoh belajar interaktif untuk siswa. Tindak lanjut dari pembelajaran ini adalah bahwa materi tentang jajanan sehat diadopsi dalam konten belajar/kurikulum sekolah.Kata-kata kunci: Jajanan sehat, Taman Kanak-Kanak, Media belajar interaktif, konsumen anak, sekolah Child consumers start actively buying snacks when entering school age so for kindergartens it is important to instill learning about healthy snacks as provisions when entering elementary school. The problem is that schools do not have healthy snacks in teaching materials and healthy snacks education programs that are attractive to children. The program partners are the Kindergarten College Foundation St. Yusuf (Kosayu) Malang. The purpose of this community service program is to provide training on snacks, canteens and a healthy school environment, content and teaching methods in healthy snacks, as well as interactive and interesting teaching tools for school snacks for students using food model. The training results obtained are that schools and teachers have understood the importance of learning healthy snacks in the curriculum, able to create interactive learning materials, methods and models for students. The follow up of this lesson is that material about healthy snacks is adopted in the learning content / school curriculum. Keywords: Healthy snacks, kindergarten, interactive learning media, child consumers, school
Co-Authors Astanto, Merlin Bintang Pramudya Putra Prasetya Broto, Felik Sad Windu Wisnu Etsa Astridya Setiyati Hana Rengganawati Khuan, Hendri Maria Lucia Luciana Melany, Melany Nugroho, Didit Prasetyo Oentoro, Adhipramana Prasetya, Raka Novian Adi Satyawan, Gregorio Satyawan, Gregorio Isaac Wilujeng, Lilis Lestari Winata, Christian Yudha Yogi Sugiarto Maulana Yudi Setianingsih Yulius Koesworo Zainal Arifin