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All Journal JAM : Jurnal Aplikasi Manajemen Kinerja: Jurnal Ekonomi dan Manajemen
Afifah, Aisyah Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA Afifah, Aisyah Nur; Najib, Mukhamad; Sarma, Ma'mun; leong, yee choy
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.292 KB) | DOI: 10.21776/ub.jam.2018.016.03.01

Abstract

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.
Determinan Kredit Usaha Mikro, Kecil dan Menengah (UMKM) di Indonesia Afifah, Aisyah Nur; Setyaningtyas, Ashita; Sari, Fahra Permata; Kartiasih, Fitri
KINERJA Vol 21 No 2 (2024): Mei
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i2.14025

Abstract

Micro, Small, Medium Enterprises (MSMEs) are productive businesses owned by individuals and/or entities that meet the MSME criteria as stipulated in the law. The purposes of this study are (1) to find out the general description of the development of MSME credit in Indonesia in 2016-2018, (2) to analyze the effect of NPL credit (Non-Performing Loan), the proportion of internet users, investation (PMTB), life expectancy, average length of schooling, and economic growth of MSME loans in Indonesia in 2016-2018. The data in this study took secondary data for the period 2016 to 2018. The data were analyzed using Panel Data Regression. The results showed that NPL credit, the proportion of internet users, PMTB, and life expectancy had a significant positive effect on the number of MSME loans in Indonesia.
Co-Authors Fitri Kartiasih leong, yee choy Ma'mun Sarma Mukhamad Najib Sari, Fahra Permata Setyaningtyas, Ashita