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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Ma'mun Sarma
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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The Influence of Communication Skills towards Job Performance of The State Civil Apparatus BIRYANTO, BIRYANTO; HUBEIS, AIDA VITAYALA; MATINDAS, KRISHNARINI; SARMA, MA'MUN
Jurnal Studi Pemerintahan Vol 9, No 3 (2018): August 2018
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Communication skills are the basic skills needed by each ASN in performing its job duties. The elements of communication skills that are studied include the skills of speaking, writing, reading, listening, and using media. This study aims to: (1) describes ASN communication skills; (2) analyze the factors that are related and affect the elements of ASN communication skills; and (3) analyze the influence of the elements of communication skills to the achievement of ASN job performance.  The sample used was 380 respondents, taken using random proportional stratified sample method. This study uses quantitative approach and is strengthened by qualitative through interview result, focus group discussion, and field observation. The results show that ASN communication skills are in sufficient category, with the order of the highest being the skills in using media, listening, speaking, reading, and writing.  Factors that have a positive and significant effect on all elements of communication skills are individual characteristics of employees and work motivation. Communication skills proved to have a positive and significant impact on ASN job performance, with the strongest predictor being skills in using media.
ANALISIS PERSEPSI PENERAPAN MODEL ORGANISASI PEMBELAJARAN DI PTN “X” Bawono, Sri; Mangkuprawira, Sjafri; Daryanto2, Heny K.; Sarma, Ma’mun
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

PTN “X” as a higher educational organization, has developed its capacity to grow and learn into a world-class university.  Learning Organization by Senge (1995) is an organization that continually expand their capacity to create the future with innovation strategy, namely to change ideas (ideas) into something useful for the organization and its environment, by engaging individuals and teams that exist. There are five disciplines as the concept of learning organization: personal mastery, mental model, shared vision , team learning and  system thinking.Nowadays, PTN “X” has applied an organizational learning and it came up into several unpleasant results. The main problems were mainly due to deficiencies and constraints in human resources. There are no clear guidelines on the internal organization of PTN “X”. This research is correspondingly made in pursuing objectives to analyze the perceptions of respondents regarding the application of organizational learning in the PTN “X”. There are four principles that has not been fully executed, mental models, system thinking, shared vision and team learning while, personal mastery rated well.
Factors Affecting Employee Performance during Work from Home Aropah, Vina Da'watul; Sarma, Ma'mun; Sumertajaya, I Made
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 2 (2020): August-November 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

The Corona Virus Disease (Covid-19) pandemic in Indonesia began with the discovery of Covid-19 sufferers on March 2, 2020. Coronavirus is a group of viruses that can cause disease in animals or humans. To respond the conditions of the Covid-19 outbreak, NPPA issued a regulation concerning adjustments to the work system of the government employee in efforts to prevent the spread of Covid-19. This study uses census sampling, where all members of the population used as samples. The total responden of the Government Employee in NPPA is 128 employees, who are works mostly at home during the pandemic. The research data used primary and secondary data. Comparison using PLS-SEM as analyzing the data. The result of the research showed that leadership and work environment have impact on employee performance, whereas organizational support has no impact on employee performance.Keywords: Leadership Work Environment Organizational Support Employee Performance Work from Home.* Department of Management, Faculty of Management, Institut Pertanian Bogor https://doi.org/10.21632/irjbs.13.2.201-214
PREFERENSI KONSUMEN DAN STRATEGI PEMASARAN PRODUK PUREE BAYAM ORGANIK STUDI KASUS DI CV. ADDIN ABADI BOGOR Ernita Dian Puspasari, Ma’mun Sarma, dan Mukhamad Najib
Jurnal Teknologi Industri Pertanian Vol. 27 No. 2 (2017): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

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Abstract

Growing population make public consumtion in term of foods becoming more complex, resulting in the opportunities to produce new product. One of them is producing new product from vegetables, which is now widely grown variety of organic vegetables. This is an opportunity to produce a new product are made from organic spinach. The purpose of this research is to identify the characteristics of a new product of organic spinach puree; analyze consumer preference; and formulate marketing strategies on the new product of organic spinach puree. In this research, the analysis performed includes descriptive analysis; conjoint analysis to know consumer preference consisting of packaging and flavors; and Analytical Hierarchy Process (AHP) to formulate marketing strategy for the new product of organic spinach puree. The result showed that as many as 96 respondents of 100 total respondents used as the sample claimed to be interested in the new product. The analysis result of consumer preference using conjoint analysis show that the packaging is the most important attribute for consumer to make purchasing decision. For the best combination of choice attributes is organic spinach puree with melon flavors and packaging in sachet. According to the AHP method which has been done, a strategy to strengthen business colaborations or partnerships is an alternative strategy to be a priority in the marketing of organic spinach puree. Keywords: analytical hierarchy process, consumer preference, marketing strategy, organic spinach puree
Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor Stevia Septiani; Ma'mun Sarma; Wilson H. Limbong
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.997 KB) | DOI: 10.29244/jmo.v4i2.12617

Abstract

Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS
Faktor yang Mempengaruhi Kepuasan Pengguna Layanan pada Unit Pelayanan Disdukcapil Kota Bogor Nurullah Sururi Afif; Jono M Munandar; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.092 KB) | DOI: 10.29244/jmo.v8i1.18597

Abstract

Berdasarkan data BPS Kota Bogor tahun 2014, Kota Bogor mempunyai populasi yang terus meningkat dari tahun ke tahun. Salah satu administrasi kependudukan yang banyak dibutuhkan adalah KTP, hal ini merupakan bagian yang penting dimiliki serta merupakan kewajiban bagi setiap masyarakatusia tertentu untuk memilikinya. Pelayanan yang diberikan diharapkan dapat memenuhi kebutuhan pengguna layanan sehingga dapat meningkatkan kepuasan pengguna layanan. Pengambilan sample dalam penelitian ini adalah sebanyak 100 responden. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Partial least Square. Pengguna layanan didominasi oleh remaja antara usia 17 -20 tahun yaitu sebesar 50%. Hasil analisis menunjukan bahwa physical environment quality, harga (price) berpengaruh terhadap kepuasan pengguna layanan, sedangkan interaction Quality, Outcome Quality tidak berpengaruh terhadap kepuasan penggunalayanan.
Kepuasan dan Loyalitas Siswa dan Orang Tua Terhadap Penggunaan Layanan Online Berdasarkan Kualitas Pelayanan dan Kualitas Tampilan Laman (Web) di SMK Negeri 1 Kota Bogor Setio Pramono; Ma'mun Sarma; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.703 KB) | DOI: 10.29244/jmo.v8i1.18600

Abstract

Proses pembelajaran pada pendidikan menengah dan kejuruan di SMK Negeri 1 Kota Bogor telah memanfaatkan keberadaan website sekolah yang bertujuan untuk meningkatkan efisiensi dan efektivitas pembelajaran. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh kualitas pelayanan, kualitas produk (tampilan laman) terhadap kepuasan dan loyalitas siswa dan orang tua. Sampel dalam penelitian ini sejumlah 290 orang siswa dan 290 orang tua siswa SMK Negeri 1 Kota Bogor. Teknik pengambilan sampel menggunakan non probability sampling, metode pengumpulan data dengan kuesioner, dan analisis data menggunakan software SmartPLS 3.2.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan dan loyalitas siswa, kualitas produk terhadap kepuasan dan loyalitas siswa, serta kualitas pelayanan terhadap kepuasan orang tua. Sedangkan pengaruh kualitas pelayanan terhadap loyalitas orang tua tidak signifikan.
Pengaruh Iklan Televisi terhadap Pengambilan Keputusan Pembelian Konsumen Es Krim Magnum Fikhi Nayatul Azmi; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 8 No. 2 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.245 KB) | DOI: 10.29244/jmo.v8i2.19490

Abstract

According to Nielsen Advertising Information Services said the 2015 total advertising expenditure increased by 4%. This increase was also influenced by existing companies in Indonesia including PT Unilever Indonesia. Tbk with its brand advertising products Wall's Magnum Ice Cream. This study aims to identify consumer ratings of advertising done by Ice cream Magnum, analyzing the effectiveness of ads Magnum Ice Cream is able to communicate the message and analyzing consumer purchase decisions over the ads that do Magnum Ice Cream. Data processing was performed using Statistical Package For Social Science (SPSS) 19 and Minitab 14. The analysis tool used is the EPIC model and Consumer Decision Model (CDM). Based on the analysis, the measurement response television advertising and communication impact that occurs, television commercials advertising the Magnum Ice Cream edition Taste the Classic included in the category of advertising is quite effective and have an impact until the real purchase.
Faktor-Faktor yang Memengaruhi Keberhasilan Usaha UMKM Pengolahan Buah dan Pengolahan Susu Bella Nandita; Ma'mun Sarma; Mukhamad Najib
Jurnal Manajemen dan Organisasi Vol. 9 No. 1 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.274 KB) | DOI: 10.29244/jmo.v1i1.25342

Abstract

Micro, small and medium enterprises are able to safe the economy, especially in Indonesia. On the other hand, Indonesia has to face the Asian Economic Community in 2025, that is why micro small and medium enterprises need to understand the factors of business success to compete in to participate in Asian Economic Community. The aims of this research are to know the business characteristics and businessmen characteristics of micro small and medium enterprises fruit and milk processing and to analyze factors affecting business success. Questionnaire surveys have been conducted to 31 respondents for each clusters, milk processing and fruit processing. Data were analyzed by descriptive and multiple linear regression analysis. Multiple linear regression has been conducted in order to examine the relative impact of the identified factors on business success. The factor that affecting business success in fruit and milk processing was entrepreneurial marketing and government policies. The results of this research can be beneficial to relevant agencies.
Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA) Muhammad H Q Muchransyah; Ma'mun Sarma; Mukhamad Najib
Jurnal Manajemen dan Organisasi Vol. 9 No. 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.87 KB) | DOI: 10.29244/jmo.v9i2.26095

Abstract

By virtue of international agreements, Association of South East Asia Nation (ASEAN) member countries are currently in an economic cooperation within the ASEAN community. Potatoes are a leading commodity in Indonesia's agricultural sector, due to high production but only succeeded in exporting to two ASEAN countries and still inferior to Malaysia and Singapore. This study aims to identify competitiveness of the potato as a commodity, using Internal Factor Evaluation (IFE), using External factor evaluation (EFE) matrix and analyze the position of Indonesian potatoes using the Internal-External (IE) matrix. The analytical tools used in this study are EFE matrix, IFE matrix, and IE matrix. The sampling technique was purposive sampling, using the assessment of experts or experts who mastered the agricultural field, especially increasing the competitiveness of potato commodities, which knew potato farming from upstream to downstream. The results of this study indicate that internally and externally Indonesia is strong enough in facing the ASEAN Economic Community (AEC), currently in a condition of hold and maintain, a strategy that can be done to strengthen the Indonesian potatoes internally and externally is to market penetration and product development.
Co-Authors A.A. Ketut Agung Cahyawan W Abdi Musra Adi Hadianto, Adi Adiwiguna, Reza Hadim Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Alfarisi, Mochamad Bimo Alim Setiawan Slamet Aminah, Mimin Amiruddin Saleh Amri Jahi Amrizal Yusri Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Cahayani, Octaria Intan Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Faulkner, Paula Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Harianto Harianto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi IPB, DGB Irni Rahmayani Johan Ismail Pulungan Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Lala M Kolopaking Lena Puspa Aswara leong, yee choy Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Mintarto Munandar, Jono Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Netasari Khadijah Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Prasetyo, Anggari Puji Winarni Purwiyatno Hariyadi Putra, Teguh Putranto, Eko Aji Putri, Christria R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Ramadhan, Yusuf Rizwan Nazaruddin Ronald Giok Tampubolon Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Sapta Raharja Sau, Fatimah Sembiring , Indra Refipal Septiana, Maya Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sudradjat Sudradjat Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Sutarman, Deddy Cahyadi Syamsidar Syamsidar Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Tin Herawati Ujang Sumarwan Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yoana Emilio Yusman Syaukat Zakaria, Fransisca Rungkat