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All Journal JAM : Jurnal Aplikasi Manajemen
Yudiarti, Rr. Fradiani Eka
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Decision Sciences, Operations Research & Management

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THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Yudiarti, Rr. Fradiani Eka; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.943 KB) | DOI: 10.21776/ub.jam.2018.016.03.14

Abstract

The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-books. This study examines the interest of buying ebooks. By adopting the TAM model, this study proposed trust as a mediator of perceived usefulness and perceived ease of use influence on intention to buy an e-book. The hypotheses were tested statistically using the SEM-PLS model. The results of this study indicate that perceived usefulness has no significant effect on the intention to buy an e-book, Perceived ease of use has a significant effect to the intention to buy e-books, and trusts have been significantly mediated the effect of perceived usefulness and perceived ease of use on the intention to buy an e-book.
Co-Authors Astrid Puspaningrum