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All Journal Jurnal Informasi dan Teknologi Journal of Computer Networks, Architecture and High Performance Computing Jurnal Teknik Informatika dan Elektro (JURTIE) SABAJAYA Jurnal Pengabdian Kepada Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Social Work and Empowerment Abdimas Paspama
Anggraeni, Dwi Puspita
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Abdimas Paspama

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Assistance in Utilizing Instagram Insight in Evaluating Customer Characteristics and Preferences in MSMEs Anggraeni, Dwi Puspita
Abdimas Paspama Vol. 2 No. 1 (2023): Abdimas Paspama, December 2023
Publisher : Abdimas Paspama

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Abstract

This mentoring activity aims to increase Nielstuff MSME market penetration through optimizing the use of social media, especially Instagram. Initial observations show that MSMEs only use Facebook and Instagram as promotional media, with consistency problems and a lack of utilization of business features. Service activities are carried out online with a focus on training on the use of Instagram to support product sales. Activity material includes opening an online store, account promotion, content creation, and Instagram Insight analysis. The results of the assistance show an increase in interactions and impressions of the NiellStuff Instagram account, with positive insight graphs. Evaluation of activities confirms that MSMEs have the potential to develop their business through Instagram consistently. The hope is that these findings can help MSMEs optimize social media as an effective strategy in increasing product visibility and sales.
Co-Authors Syafrullah, Haidir Una, Syamsul