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All Journal Journal of Rural and Urban Community Empowerment Economos : Jurnal Ekonomi dan Bisnis
Fadil, M.
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science

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Journal : Economos : Jurnal Ekonomi dan Bisnis

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The Effect Of Product Quality On Customer Satisfaction At The Fajar Building Shop, Topoyo Sub-District, Mamuju District, West Sulawesi Province Fadil, M.; Pasigai, Moh Aris; Nurlina, Nurlina
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3697

Abstract

The Influence of Product Quality on Customer Satisfaction at Fajar Shop, Building, Topoyo District, Mamuju Regency, West Sulawesi" Thesis for Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Makassar. This study aims to examine the effect of product quality on customer satisfaction at the Fajar Building Shop, Topoyo District, Mamuju Regency, West Sulawesi. This study uses primary data sources, where researchers distribute questionnaires to 45 customers of Fajar Bangunan Store. The analysis technique in this research is validity test, reliability test, classical assumption test, and hypothesis testing through simple linear regression analysis test and T test. Partially, the results of this study indicate that product quality has a positive and significant effect on customer satisfaction at the Fajar Building Shop, Topoyo District, Mamuju Regency, West Sulawesi, which is indicated by the T arithmetic value of 2.041 > T table value of 2.018 and a significance value of 0.047 < 0.05. So the first hypothesis is accepted.
Co-Authors Agusta, Villino Lexi Khairani, Fitri Mailana, Bita Muhammad Fendrik Narasaki, Yochika Narasaki, Yochiko Nurlina Nurlina Nurmajumitasari, Nurmajumitasari Pasigai, Moh Aris Rahmadini, Alisia Rahmayani, Winna Ulfah, Salsabil Yuliska, Ade