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Pengaruh Kualitas Produk, Persepsi Harga, Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Konsumen Gen Z Di Es Kopi Indonesia Maharani, Amelia; Fahrizal, Indra
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8294

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan ulasan pelanggan online terhadap keputusan pembelian konsumen Generasi Z di outlet es kopi Indonesia. Populasi penelitian ini terdiri dari konsumen yang pernah berkunjung ke outlet tersebut lebih dari satu kali, dengan sampel diambil menggunakan teknik pengambilan sampel acak. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis Structural Equation Modeling Partial Least Squares. Hasil penelitian ini menunjukkan bahwa kualitas produk dan persepsi harga memiliki pengaruh signifikan terhadap keputusan pembelian, sementara ulasan pelanggan online tidak menunjukkan dampak yang signifikan. Kesimpulan penelitian menegaskan bahwa untuk menarik konsumen Generasi Z, outlet es kopi perlu memprioritaskan peningkatan kualitas produk dan strategi harga yang kompetitif, sedangkan ulasan online tampaknya kalah berpengaruh dibandingkan rekomendasi langsung dari teman atau keluarga.Kata Kunci: Kualitas Produk, Persepsi Harga, Ulasan Pelanggan Online, Keputusan Pembelian, Generasi Z.

From inclusion to engagement: the psychological safety role in mediating inclusive leadership and diversity initiatives in the Indonesian workplace Fahrizal, Indra; Budiono, Aris; Khalid, Jamaluddin; Santoso, Budi
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2795

Purpose: This study explores how inclusive leadership and Diversity, Equity, and Inclusion (DEI) initiatives influence employee engagement and how psychological safety acts as a mediating factor. Methodology/approach: This study used quantitative research methodology. Data were analyzed using SmartPLS 4.0 from a sample of 151 participants who participated in this study between August and October 2024 from private, government, and service organizations in Indonesia. The questionnaire used Likert scales to collect quantitative data on the constructs of interest, including inclusive leadership, DEI initiatives, psychological safety, and work engagement Results/findings: The findings reveal that inclusive leadership and well-implemented DEI initiatives significantly enhance employee engagement, largely through the sense of psychological safety they foster. Employees who feel psychologically safe and confident in contributing ideas or expressing concerns without fear maintain higer levels of engagement in their work. Conclusions: The findings of this study provide actionable insights for practitioners and policymakers, suggesting that fostering psychological safety through inclusive leadership and DEI initiatives can be a strategic approach to improving employee engagement. Limitations: the study is limited by its reliance on self-reported data, a cross-sectional research design, and a focus on primarily service-related sectors in Indonesia, which restrict its generalizability. Future research should address these limitations by adopting longitudinal designs and exploring diverse industries and cultural settings to validate and extend these findings. Contribution: This study provides a substantial addition to the extant literature on leadership, diversity and inclusion (DEI), and psychological safety by highlighting the intricate interactions between these concepts and their influence on employee motivation and performance. Companies are encouraged to implement inclusive leadership practices and DEI programs to nurture an organizational culture where employees feel confident in expressing their authentic opinions without fear of negative consequences.

Pengaruh Iklan, Distribusi, Dan Harga Terhadap Keputusan Pembelian Produk Promina Alamsyah, Farid; Fahrizal, Indra
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9574

Penelitian ini bertujuan untuk menganalisis pengaruh iklan, distribusi, dan harga terhadap keputusan pembelian produk Promina. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengambilan sampel purposive sampling, melibatkan 100 responden yang pernah membeli produk Promina. Instrumen penelitian berupa kuesioner telah melalui uji validitas dan reliabilitas, serta data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil analisis menunjukkan bahwa ketiga variabel independen iklan, distribusi, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi sebesar 63,2% mengindikasikan bahwa keputusan pembelian produk Promina dapat dijelaskan oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menunjukkan pentingnya optimalisasi strategi iklan, perluasan jaringan distribusi, dan penetapan harga yang kompetitif untuk meningkatkan minat beli konsumen terhadap produk makanan bayi Promina. Kata Kunci: Iklan, Distribusi, Harga, Keputusan Pembelian

From inclusion to engagement: the psychological safety role in mediating inclusive leadership and diversity initiatives in the Indonesian workplace Fahrizal, Indra; Budiono, Aris; Khalid, Jamaluddin; Santoso, Budi
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2795

Purpose: This study explores how inclusive leadership and Diversity, Equity, and Inclusion (DEI) initiatives influence employee engagement and how psychological safety acts as a mediating factor. Methodology/approach: This study used quantitative research methodology. Data were analyzed using SmartPLS 4.0 from a sample of 151 participants who participated in this study between August and October 2024 from private, government, and service organizations in Indonesia. The questionnaire used Likert scales to collect quantitative data on the constructs of interest, including inclusive leadership, DEI initiatives, psychological safety, and work engagement Results/findings: The findings reveal that inclusive leadership and well-implemented DEI initiatives significantly enhance employee engagement, largely through the sense of psychological safety they foster. Employees who feel psychologically safe and confident in contributing ideas or expressing concerns without fear maintain higer levels of engagement in their work. Conclusions: The findings of this study provide actionable insights for practitioners and policymakers, suggesting that fostering psychological safety through inclusive leadership and DEI initiatives can be a strategic approach to improving employee engagement. Limitations: The study is limited by its reliance on self-reported data, a cross-sectional research design, and a focus on primarily service-related sectors in Indonesia, which restrict its generalizability. Future research should address these limitations by adopting longitudinal designs and exploring diverse industries and cultural settings to validate and extend these findings. Contribution: This study enriches the literature on leadership, diversity and inclusion (DEI), and psychological safety by exploring their interconnected effects on employee motivation and performance. It urges companies to adopt inclusive leadership and DEI initiatives that foster a culture of authenticity, openness, and trust, enhancing overall organizational effectiveness.

From inclusion to engagement: the psychological safety role in mediating inclusive leadership and diversity initiatives in the Indonesian workplace Fahrizal, Indra; Budiono, Aris; Khalid, Jamaluddin; Santoso, Budi
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2795

Purpose: This study explores how inclusive leadership and Diversity, Equity, and Inclusion (DEI) initiatives influence employee engagement and how psychological safety acts as a mediating factor. Methodology/approach: This study used quantitative research methodology. Data were analyzed using SmartPLS 4.0 from a sample of 151 participants who participated in this study between August and October 2024 from private, government, and service organizations in Indonesia. The questionnaire used Likert scales to collect quantitative data on the constructs of interest, including inclusive leadership, DEI initiatives, psychological safety, and work engagement Results/findings: The findings reveal that inclusive leadership and well-implemented DEI initiatives significantly enhance employee engagement, largely through the sense of psychological safety they foster. Employees who feel psychologically safe and confident in contributing ideas or expressing concerns without fear maintain higer levels of engagement in their work. Conclusions: The findings of this study provide actionable insights for practitioners and policymakers, suggesting that fostering psychological safety through inclusive leadership and DEI initiatives can be a strategic approach to improving employee engagement. Limitations: The study is limited by its reliance on self-reported data, a cross-sectional research design, and a focus on primarily service-related sectors in Indonesia, which restrict its generalizability. Future research should address these limitations by adopting longitudinal designs and exploring diverse industries and cultural settings to validate and extend these findings. Contribution: This study enriches the literature on leadership, diversity and inclusion (DEI), and psychological safety by exploring their interconnected effects on employee motivation and performance. It urges companies to adopt inclusive leadership and DEI initiatives that foster a culture of authenticity, openness, and trust, enhancing overall organizational effectiveness.

PENGARUH KUALITAS PRODUK, INFLUENCER MARKETING DAN CITRA MEREK TERHARAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN HAUS INDONESIA Sinaga, Septian Romendo Babeto; Fahrizal, Indra
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2677

This study aims to examine the influence of product quality, influencer marketing, and brand image on the purchase decision of Haus Indonesia beverage products. This study uses a quantitative approach with multiple linear regression analysis method, which is processed using SPSS software version 25. The sampling technique used is purposive sampling, with the criteria of respondents who have purchased Haus Indonesia products at least twice. Data was obtained through the distribution of questionnaires to consumers in accordance with these criteria. The results of the study show that product quality, influencer marketing, and brand image have a significant effect on purchase decisions. Of the three variables, brand image is the most dominant factor in influencing consumer decisions, followed by product quality, and then influencer marketing. These findings underscore the importance of building a strong brand image, maintaining product quality, and implementing targeted influencer marketing strategies to improve consumer purchasing decisions.

PENGARUH PERSEPSI HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN MENGINAP DI HOTEL SANTIKA CIKARANG Purwanto, Rizki Dwi; Fahrizal, Indra
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2679

Penelitian ini bertujuan untuk menganalisis pengaruh variabel persepsi harga, variabel lokasi dan variable promosi terhadap keputusan menginap di Hotel Santika Cikarang. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dari penelitian adalah tamu yang pernah menginap di Hotel Santika Cikarang. Sampel penelitian ini yaitu 191 responden diambil menggunakan teknik purposive sampling yaitu tamu yang pernah menginap minimal satu kali. Analisa data menggunakan analisa regresi linier berganda dengan bantuan software IBM SPSS 30. Hasil penelitian ini menunjukkan bahwa variabel independen yaitu persepsi harga berpengaruh positif dan signifikan terhadap keputusan menginap artinya tamu hotel Santika Cikarang memilih untuk menginap dikarenakan harga yang kompetitif dan hal tersebut perlu dipertahankan agar tingkat hunian tetap terjaga, kemudian lokasi berpengaruh positif dan signifikan terhadap keputusan menginap hal tersebut menjelaskan bahwa tamu yang memilih hotel Santika Cikarang dikarenakan lokasi hotel yang strategis dekat dengan kawasan industri, dan promosi berpengaruh positif dan signifikan terhadap keputusan menginap hasil tersebut mengartikan bahwa promosi yang dilakukan sudah baik dan perlu dipertahankan atau lebih baik ditingkatkan, dan secara bersama sama (simultan) persepsi harga, lokasi dan promosi berpengaruh signifikan terhadap keputusan menginap di hotel Santika Cikarang

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