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All Journal YUME : Journal of Management Jurnal Riset Ilmu Teknik
Alamsyah, Farid
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Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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Pengaruh Iklan, Distribusi, Dan Harga Terhadap Keputusan Pembelian Produk Promina Alamsyah, Farid; Fahrizal, Indra
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9574

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh iklan, distribusi, dan harga terhadap keputusan pembelian produk Promina. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengambilan sampel purposive sampling, melibatkan 100 responden yang pernah membeli produk Promina. Instrumen penelitian berupa kuesioner telah melalui uji validitas dan reliabilitas, serta data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil analisis menunjukkan bahwa ketiga variabel independen iklan, distribusi, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi sebesar 63,2% mengindikasikan bahwa keputusan pembelian produk Promina dapat dijelaskan oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menunjukkan pentingnya optimalisasi strategi iklan, perluasan jaringan distribusi, dan penetapan harga yang kompetitif untuk meningkatkan minat beli konsumen terhadap produk makanan bayi Promina. Kata Kunci: Iklan, Distribusi, Harga, Keputusan Pembelian
Redesign of Standard Paddock Motorcycle Products Using the Quality Function Deployment (Q.F.D.) Method Alamsyah, Farid; Sutoyo, Danang
Jurnal Riset Ilmu Teknik Vol. 1 No. 2 (2023): September
Publisher : Lembaga Penelitian dan Ilmu Pengetahuan JEPIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59976/jurit.v1i2.14

Abstract

One of the two standard replacement aids for motorcycles is the Standard Paddock. The use of Paddock Standard itself was initially only used on sports or racing motorcycles because it did not have standards attached to the motorcycle. However, after the times and technology, leverage standards are in great demand by motorcycle lovers for daily activities and modifications. This research aims to design Paddock Standard tools that suit the wants and needs of consumers who are functional and able to provide safety, comfort, and convenience for their users. The design of the tool uses the Quality Function Deployment (Q.F.D.) method, which will later become a benchmark in making design concepts. There are two design concepts and one combined concept, where the selected is a combined concept A + B. After users test the concept and prototype of the design product as consumers, the average likes the product concept, which can provide more function than the previous tool. When asked if it can be implemented quickly and use the tool every day, most answer that they will probably use it more often every day.
Co-Authors Fahrizal, Indra Sutoyo, Danang