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All Journal Jurnal Studi Diplomasi dan Keamanan Jurnal Transformasi Global Jurnal Hubungan Internasional Journal of Music Science, Technology, and Industry (JOMSTI) Business Economic, Communication, and Social Sciences Journal (BECOSS) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Sentris
Purbantina, Adiasri Putri
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UPAYA PT KALBE FARMA DALAM MENGADOPSI PRINSIP UNITED NATIONS GLOBAL COMPACT SEBAGAI SUATU BENTUK GLOBAL PUBLIC PRIVATE PARTNERSHIP (2019-2023) Ramadhani, Alifia Desy; Purbantina, Adiasri Putri
Jurnal Studi Diplomasi dan Keamanan Vol 16, No 2 (2024): Jurnal Studi Diplomasi dan Keamanan
Publisher : Jurusan Ilmu Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jsdk.v16i2.11279

Abstract

United Nations Global Compact adalah salah satu inisiatif sukarela terbesar dari United Nations, inisiatif ini didirikan pada tahun 2000. Tujuannya adalah untuk memulai dialog dengan komunitas bisnis dan menggerakkan PBB ke arah yang lebih proaktif dengan melibatkan perusahaan untuk berpartisipasi dalam solusi. UNGC membahas tanggung jawab perusahaan dan memberikan kerangka kerja untuk memandu semua bisnis, terlepas dari ukuran, kompleksitas, atau lokasinya. UNGC telah memiliki lebih dari 23.824 peserta di seluruh dunia. Fakta ini dapat berdampak signifikan terhadap prinsip-prinsip tersebut dituangkan dalam sepuluh prinsip di bidang  hak asasi manusia, ketenagakerjaan, lingkungan hidup, dan antikorupsi, yang terbagi dalam empat bidang utama: Tindakan untuk mencapai tujuan aksi sosial yang lebih luas, khususnya Tujuan Pembangunan Berkelanjutan. PT Kalbe Farma Tbk merupakan perusahaan farmasi multinasional  yang memproduksi obat-obatan  dan produk kesehatan lainnya. Menandatangani keanggotaan dengan UNGC sebagai bentuk kerjasama politik Global Public-Private Partnership (GPPP). Kerjasama PT Kalbe Farma dengan UNGC merupakan bentuk improvisasi kegiatan usaha dengan mengembangkan standar dan berkomitmen untuk mematuhinya. Upaya PT Kalbe Farma mengadopsi 10 prinsip UNGC dengan menerbitkan Commitment of Progress setiap tahunnya.
Implementasi Strategic Philanthropy Big Hit Entertainment Melalui Kampanye 'Love Myself' BTS-Unicef Tahun 2017-2012 Alifia Ramadhanti, Hendrina Nur; Purbantina, Adiasri Putri
Jurnal Hubungan Internasional Vol. 17 No. 1 (2024): JURNAL HUBUNGAN INTERNASIONAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhi.v17i1.49868

Abstract

Big Hit Entertainment, agensi musik Korea Selatan yang menaungi BTS, telah berhasil menggabungkan filantropi strategis ke dalam praktik bisnis mereka melalui Kampanye BTS-UNICEF ‘Love Myself' 2017-2022. Tujuan dari kampanye ini untuk menyebarkan pesan cinta diri untuk mencegah kekerasan pada anak muda dan merupakan kampanye sosial global yang dibuat oleh Big Hit Entertainment dan BTS dalam kemitraan dengan UNICEF. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis Kampanye ‘Love Myself' dengan mengevaluasi tiga elemen penting dalam filantropi strategis: tujuan yang jelas berdasarkan bukti, pemantauan dan penilaian program, dan optimalisasi dampak sosial yang diharapkan. Kampanye ‘Love Myself' yang dijalankan oleh Big Hit Entertainment dan BTS menunjukkan penerapan filantropi strategis yang berhasil bahwa kampanye ini tidak hanya mencapai target visi manajemen hiburan berkelanjutan tetapi juga memberikan dampak sosial signifikan melalui donasi dan inisiatif penggemar. Penyusunan strategi, kolaborasi, dan evaluasi yang efektif dari kampanye ini menjadi contoh yang menginspirasi dalam mengimplementasikan filantropi strategis yang memberi manfaat baik untuk perusahaan maupun masyarakat.
Strategi Pemerintah Taiwan dalam Meningkatkan Ekspor Agrikultur melalui Economic Cooperation Framework Agreement (ECFA) Pramesti, Azalia Ayu; Purbantina, Adiasri Putri
Jurnal Transformasi Global Vol. 8 No. 1 (2021): Jurnal Transformasi Global (JTG)
Publisher : Department of International Relations, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtg.008.01.5

Abstract

The relationship between China and Taiwan since separating in 1949 continues to fluctuate, particularly with the One China Policy. However, despite the political tension between the two, they have close bilateral economic ties relations, where China is Taiwan's largest trading partner. China and Taiwan signed an agreement entitled "Cross-Straits Economic Cooperation Framework Agreement" (ECFA) in 2010. The ECFA challenges Taiwan's agricultural sector. This paper evaluates how the Taiwanese government response to boost the competitiveness of their agricultural exports through three channels: 1) foreign policies, 2) trade regulations, and 3) supports to domestic firms. Keywords: Free Trade Agreement, Foreign Policy, Trade Regulations, Firms  
Strategi Komunikasi Pemasaran Marvel Studios,LLC: Deadpool and Wolverine 2024 Qomariyah, Annisa Lailatul; Purbantina, Adiasri Putri
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1540

Abstract

Movies have become a dominant medium in the entertainment industry, serving as entertainment and a vehicle for information dissemination. Effective marketing strategies are crucial for promoting films and driving economic growth within this sector. Marvel Studios, LLC has employed a successful Integrated Marketing Communication (IMC) approach, as outlined by Kotler and Armstrong, to promote their Deadpool and Wolverine films. Using a qualitative research methodology, this study descriptively analyzes the implementation of IMC dimensions within Marvel Studios' marketing strategies. The results demonstrate that the company has effectively applied all five IMC dimensions to enhance its reputation, promote films, and foster consumer loyalty. Marvel Studios' strategic use of social media platforms has been particularly impactful, maximizing the reach and effectiveness of their promotional efforts.
Global Market Entry Strategies in K-Pop’s Expansion into Southeast Asia A Comparative Study on SM Entertainment, YG Entertainment, JYP Entertainment, & HYBE Purbantina, Adiasri Putri; Hidayati, Anugrah Nurul; Dewi, Ayunda Roliana; Noor, Khalista; Salsabila, Reisa Najma
Jurnal Sentris Vol. 6 No. 1 (2025): Jurnal Sentris
Publisher : Kelompok Studi Mahasiswa Pengkaji Masalah Internasional Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sentris.v6i1.9164.83-108

Abstract

South Korea's leading K-Pop multinational corporations—HYBE, SM, JYP, and YG—have actively pursued international growth, with Southeast Asia emerging as a pivotal market. This research investigates the strategic approaches these companies employ to penetrate the Southeast Asian market, a region characterized by substantial K-pop fandom. Utilizing a qualitative case study design, the analysis draws upon secondary data, including news reports and official corporate publications, to examine the Big Four's global market entry models through several categories, including exports, licensing, alliances or joint ventures, and FDI. The study finds that the Big Four primarily focus on exporting K-pop products to Southeast Asia, capitalizing on its large, loyal fan base. These companies prefer partnership and distribution strategies to enter the Southeast Asian market while reducing risk by avoiding long-term investment through FDI (i.e., establishing subsidiaries, acquiring local companies, or building new business operations in the region).Keywords: market entry strategy, big four agencies, Korean music industry, Southeast Asia.
Pemetaan Global Music Value Chain ADOR Entertainment: Studi Kasus Album "Supernatural" NewJeans Hidayati, Anugrah Nurul; Purbantina, Adiasri Putri
Journal of Music Science, Technology, and Industry Vol. 8 No. 1 (2025)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to describe the application of the Global Creative Music Chain concept by ADOR Entertainment on the NewJeans album “Supernatural”, which involves cross-border contributions and interactions in managing the global value chain in the music industry. Research methods: The method used is descriptive with a qualitative approach, which uses data collection techniques from literature studies with data sources from the album “Supernatural” by NewJeans, the official websites of HYBE Corporation and ADOR Entertainment, mass media articles and news, official social media from NewJeans, as well as related sources related to the research topic. Results and discussion: The results showed cross-border interaction at all stages and activities of the album “Supernatural” production by NewJeans, both in core and support functions. Implication: This research contributes novelty to music studies by examining the global music value chain, which has not been widely done.
A Mapping Global Value Chain HYBE Co, Ltd: Case Study Album "17 is Right Here" Seventeen Dewi, Ayunda Roliana; Purbantina, Adiasri Putri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12207

Abstract

In today's globalized era, the world's economic system is increasingly interconnected through a global production network known as the Global Value Chain (GVC). This involves production stages located in different countries as companies expand globally to access new markets. While the GVC concept was first used in the manufacturing sector, it can now be applied to the creative industry. This study uses De Voldere's (2017) concept of the Global Music Value Chain to examine the production chain of HYBE Co., Ltd.'s album "17 Is Right Here" by Seventeen. Using a qualitative case study methodology, the research uncovers a transnational network of contributors involved in the album's production, from creation to distribution, exhibition, and reaching consumers. This transnational network adds value to HYBE Co., Ltd.'s music products, allowing them to compete in the global music market. Furthermore, technological advancements have supported the international reach of HYBE Co., Ltd.'s music products.
UPAYA PT KALBE FARMA DALAM MENGADOPSI PRINSIP UNITED NATIONS GLOBAL COMPACT SEBAGAI SUATU BENTUK GLOBAL PUBLIC PRIVATE PARTNERSHIP (2019-2023) Ramadhani, Alifia Desy; Purbantina, Adiasri Putri
Jurnal Studi Diplomasi dan Keamanan Vol 16 No 2 (2024): Jurnal Studi Diplomasi dan Keamanan
Publisher : Jurusan Ilmu Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jsdk.v16i2.11279

Abstract

United Nations Global Compact adalah salah satu inisiatif sukarela terbesar dari United Nations, inisiatif ini didirikan pada tahun 2000. Tujuannya adalah untuk memulai dialog dengan komunitas bisnis dan menggerakkan PBB ke arah yang lebih proaktif dengan melibatkan perusahaan untuk berpartisipasi dalam solusi. UNGC membahas tanggung jawab perusahaan dan memberikan kerangka kerja untuk memandu semua bisnis, terlepas dari ukuran, kompleksitas, atau lokasinya. UNGC telah memiliki lebih dari 23.824 peserta di seluruh dunia. Fakta ini dapat berdampak signifikan terhadap prinsip-prinsip tersebut dituangkan dalam sepuluh prinsip di bidang  hak asasi manusia, ketenagakerjaan, lingkungan hidup, dan antikorupsi, yang terbagi dalam empat bidang utama: Tindakan untuk mencapai tujuan aksi sosial yang lebih luas, khususnya Tujuan Pembangunan Berkelanjutan. PT Kalbe Farma Tbk merupakan perusahaan farmasi multinasional  yang memproduksi obat-obatan  dan produk kesehatan lainnya. Menandatangani keanggotaan dengan UNGC sebagai bentuk kerjasama politik Global Public-Private Partnership (GPPP). Kerjasama PT Kalbe Farma dengan UNGC merupakan bentuk improvisasi kegiatan usaha dengan mengembangkan standar dan berkomitmen untuk mematuhinya. Upaya PT Kalbe Farma mengadopsi 10 prinsip UNGC dengan menerbitkan Commitment of Progress setiap tahunnya.
Global Market Entry Strategies in K-Pop’s Expansion into Southeast Asia A Comparative Study on SM Entertainment, YG Entertainment, JYP Entertainment, & HYBE Purbantina, Adiasri Putri; Hidayati, Anugrah Nurul; Dewi, Ayunda Roliana; Noor, Khalista; Salsabila, Reisa Najma
Jurnal Sentris Vol. 6 No. 1 (2025): Jurnal Sentris
Publisher : Kelompok Studi Mahasiswa Pengkaji Masalah Internasional Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sentris.v6i1.9164.83-108

Abstract

South Korea's leading K-Pop multinational corporations—HYBE, SM, JYP, and YG—have actively pursued international growth, with Southeast Asia emerging as a pivotal market. This research investigates the strategic approaches these companies employ to penetrate the Southeast Asian market, a region characterized by substantial K-pop fandom. Utilizing a qualitative case study design, the analysis draws upon secondary data, including news reports and official corporate publications, to examine the Big Four's global market entry models through several categories, including exports, licensing, alliances or joint ventures, and FDI. The study finds that the Big Four primarily focus on exporting K-pop products to Southeast Asia, capitalizing on its large, loyal fan base. These companies prefer partnership and distribution strategies to enter the Southeast Asian market while reducing risk by avoiding long-term investment through FDI (i.e., establishing subsidiaries, acquiring local companies, or building new business operations in the region).Keywords: market entry strategy, big four agencies, Korean music industry, Southeast Asia.
Co-Authors Alifia Ramadhanti, Hendrina Nur Dewi, Ayunda Roliana Hidayati, Anugrah Nurul Noor, Khalista Pramesti, Azalia Ayu Qomariyah, Annisa Lailatul Ramadhani, Alifia Desy Salsabila, Reisa Najma