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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Media Akuntansi Jurnal Bisnis dan Kewirausahaan Student Scientific Creativity Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Didik Setyawan
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Media Akuntansi

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Efek Pesan Membujuk Dalam Membentuk Niat Membeli Online: Studi Penggunaan Media Sosial Klinik Kecantikan di Kota Solo Didik Setyawan
Media Akuntansi Vol 31 No 02 (2019): Juli - Desember 2019
Publisher : STIE St. Pignatelli Surakarta

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Abstract

This study aims to examine the effects of social media in influencing intentions to online purchase. The phenomenon that occurs is still a gap between followers and the level of activity of each information posted on social media of beauty clinic in Surakarta. The method in this study used a sampling technique using purposive sampling wich the population are 210 respondents in Solo who use beauty clinic’s social media application. Hypothesis tested using Structural Equation modeling (SEM) with AMOS program. The result of this study shows all hypothesis supported except H5a, H6a and H6b. These results means that to form an intention to online purchase in the use of beauty clinic social media through perceived attitudes and values influenced by information credibility, source credibility, source attractiveness, and the perception of sources from the beauty clinic's social media.
Efektivitas Informasi Media Sosial: Survey Pada Informasi Layanan Rumah Sakit di Surakarta Nur Wahyu Cahyaningsih; Didik Setyawan; Finisha Mahaestri Noor
Media Akuntansi Vol 32 No 01 (2020): Januari - Juni 2020
Publisher : STIE St. Pignatelli Surakarta

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Abstract

This study aims to examination the effectiveness information conveyed through social media in influencing individual intention to continue use social media to obtain hospital service information. The low response information conveyed by hospital through social media due to minstrust of user perceived not as expected. This study using sampling technique with purposive sampling. Respondents are community user of social media one of hospital in Surakarta. The test result of this study show all hypotheses are supported, except H3 is not supported. These result meaningful that the intention to continue use social media to obtain hospital service information due to high trust toward information formed from expectancy suitability of information obtained from social media.
Co-Authors Alfiana Dwi Astuti Ariefah Yulandari Dede Eka Putra Diah Ayu Anggraini Fadilla Budiardhani Finisha Mahaestri Noor Greace Ana Maria Banda Rarong Maria Lusia Viany Noel Nang Among Budiadi Navira Isni Nuraini Nur Wahyu Cahyaningsih Sugiarmasto sugiarmasto