Articles
Efek Pesan Membujuk Dalam Membentuk Niat Membeli Online: Studi Penggunaan Media Sosial Klinik Kecantikan di Kota Solo
Didik Setyawan
Media Akuntansi Vol 31 No 02 (2019): Juli - Desember 2019
Publisher : STIE St. Pignatelli Surakarta
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This study aims to examine the effects of social media in influencing intentions to online purchase. The phenomenon that occurs is still a gap between followers and the level of activity of each information posted on social media of beauty clinic in Surakarta. The method in this study used a sampling technique using purposive sampling wich the population are 210 respondents in Solo who use beauty clinic’s social media application. Hypothesis tested using Structural Equation modeling (SEM) with AMOS program. The result of this study shows all hypothesis supported except H5a, H6a and H6b. These results means that to form an intention to online purchase in the use of beauty clinic social media through perceived attitudes and values influenced by information credibility, source credibility, source attractiveness, and the perception of sources from the beauty clinic's social media.
Efektivitas Informasi Media Sosial: Survey Pada Informasi Layanan Rumah Sakit di Surakarta
Nur Wahyu Cahyaningsih;
Didik Setyawan;
Finisha Mahaestri Noor
Media Akuntansi Vol 32 No 01 (2020): Januari - Juni 2020
Publisher : STIE St. Pignatelli Surakarta
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This study aims to examination the effectiveness information conveyed through social media in influencing individual intention to continue use social media to obtain hospital service information. The low response information conveyed by hospital through social media due to minstrust of user perceived not as expected. This study using sampling technique with purposive sampling. Respondents are community user of social media one of hospital in Surakarta. The test result of this study show all hypotheses are supported, except H3 is not supported. These result meaningful that the intention to continue use social media to obtain hospital service information due to high trust toward information formed from expectancy suitability of information obtained from social media.
NIAT PERILAKU MENGGUNAKAN APLIKASI KESEHATAN GRAB HEALTH SELAMA MASA PANDEMIK COVID-19
Maria Lusia Viany Noel;
Didik Setyawan;
Nang Among Budiadi
Jurnal Bisnis dan Kewirausahaan Vol 13 No 2 (2020): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi
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DOI: 10.31001/jbk.v13i2.1124
This research aims to examine the effect of behavioural intention using the Grab Health application during the Covid-19 pandemic. Variables that support the formation of behavioral intentions are attitudes. The formation of attitudes in use is caused by perceived enjoyment, social influence, and perceived vulnerability in using Grab Health applications. Data was obtained from questionnaires were distributed to the general public who use health applications Grab Health. The sampling technique used is non probability sampling, that is convenience sampling technique. The sample used in the study was 200 respondents who used the health applications Grab Health. Hypothesis testing is done by the Structural Equation Modeling (SEM) analysis method using the AMOS program. The results of this research indicate that attitudes have a significant effect on behavioral intentions, positive perceptions of perceived enjoyment are significant to attitudes, social influences have a significant influence on attitudes, and perceptions of vulnerability do not significantly influence attitudes in the use of health applications Grab Health.
KEPERCAYAAN PENGGUNAAN SISTEM RESEP ONLINE PADA TENAGA KESEHATAN DI SURAKARTA
Dede Eka Putra;
Didik Setyawan;
Finisha Mahaestri Noor
Jurnal Bisnis dan Kewirausahaan Vol 13 No 2 (2020): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi
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DOI: 10.31001/jbk.v13i2.1126
This study aims to test the trust caused by technological knowledge, compatibility, and system security. Previous studies have not yet explained the role of trust in the relationship between technological knowledge, compatibility, and security in the intention to continue the online prescription system. Data was obtained through an online questionnaire that was distributed to health professionals using the Surakarta online prescription system. The sampling technique used was purposive sampling with a population of 200 health workers. Hypothesis testing is done by using SEM. The results of this study indicate that technology and security knowledge have a role in increasing trust to form intentions to use online prescription systems. There are hypotheses that are not supported by compatibility which is felt to have no role in increasing trust to form intentions using an online prescription system.
EKSPLORASI MODEL PENERIMAAN TEKNOLOGI DALAM MEMBENTUK NIAT MENGGUNAKAN KEMBALI APLIKASI KESEHATAN
Didik Setyawan;
Ariefah Yulandari;
Diah Ayu Anggraini;
Nang Among Budiadi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien
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DOI: 10.34308/eqien.v11i04.1128
The application of Technology Acceptance Model in the use of health applications requires development. This study examines the development of an extended Technology Acceptance Model by adding the variables of convenience, perceptual disturbance, and self-efficacy. Respondents in this study were users of the Halodoc health application, as many as 250 respondents were selected based on purposive random sampling. Hypotheses testing were carried out using SEM (Structural Equation Modeling) analysis with the AMOS method which resulted in seven supported hypotheses and two unsupported hypotheses, namely perceptual disturbances which had no effect on perceived usefulness and perceived ease of use. The test results indicate the intention to reuse the Halodoc health application because the user gives a positive attitude towards the health application. The high positive attitude is due to the user's perception that health applications provide ease of use and usefulness in their use which are formed by convenience and self-efficacy, not because of disturbances perceived by application users. The implication of the results of the study is the need to provide convenience in use and provide confidence for users that the application is easy to use and useful, thereby increasing attitudes and intentions to continue using.
PENGARUH INOVASI PRODUK, HARGA DAN PROMOSI TERHADAP MINAT BELI FREMILT DI KECAMATAN JEBRES SURAKARTA
Alfiana Dwi Astuti;
Didik Setyawan
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 3 (2023): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jmbe-itb.v1i3.561
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh inovasi produk, harga dan promosi terhadap minat beli pada konsumen Fremilt di Kecamatan Jebres Surakarta. Melalui pendekatan kualitatif, penelitian ini mengeksplorasi mengenai suatu masalah yang dialami oleh gerai Fremilt di Kecamatan Jebres Surakarta yaitu menurunnya minat beli oleh konsumen, berdasarkan pengamatan hal ini terjadi dikarenakan kurangnya promosi yang dilakukan oleh perusahaan Fremilt. Kurangnya promosi ini juga mengakibatkan konsumen kurang mengetahui inovasi dari produk Fremilt. Promosi sangat penting dilakukan oleh perusahaan untuk pengembangan usahanya. Pemahaman terhadap perilaku konsumen tidak lepas dari minat membeli, karena minat membeli merupakan salah satu tahap yang pada subyek sebelum mengambil keputusan untuk membeli. Data dan informasi diperoleh melalui transformasi data dari hasil jawaban yang diberikan oleh responden yang kemudian diolah dengan menggunakan skala Likert. Hasil analisis digunakan untuk mengetahui pengaruh dari inovasi produk, harga dan promosi terhadap minat beli. Penelitian ini menunjukkan bahwa Fremilt adalah pelopor minuman Thai Tea yang menyajikan minuman berkualitas sehingga dapat menarik minat konsumen untuk membeli secara terus menerus di tengah banyaknya persaingan produk minuman.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus di Kedai Belikopi Mojosongo)
Fadilla Budiardhani;
Didik Setyawan
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jrea-itb.v1i2.427
This study determine the effect of price and service quality on purchasing decisions at Kedai Belikopi, Mojosongo Branch. The data used is primary data from answers to questionnaires given to customers of Kedai Belikopi Mojosongo Branch. This study uses a quantitative methodology. The research analysis used was multiple linear regression analysis of two independent variables and one dependent variable. The results showed that both service quality and price had a significant influence on purchasing decisions at the Kedai Belikopi, Mojosongo Branch.
Faktor Faktor Stress Teknologi Yang Mempengaruhi Kesalahan Data Rekam Medis Elektronik
Greace Ana Maria Banda Rarong;
Didik Setyawan;
Sugiarmasto sugiarmasto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/maeswara.v2i2.738
Background: Errors in inputting medical record data are still found in health services. The phenomenon that occurs in the use of electronic medical records is still an obstacle for health workers due to the complexity of the system. So research to reduce errors in inputting electronic medical record data needs to be done. Aims: This study was conducted to examine errors in inputting medical record data. The error of medical record data is influenced by technological stress factors. In addition, technological stress which is a mediator variable is also influenced by three factors, namely technology that is realistically more advanced, compatibility and complexity. Methods: . Information collected through questionnaires distributed to health workers who meet certain criteria and using electronic medical records. A total of 200 individuals in the sample were selected, selected using nonprobability sampling techniques. To test the validity of the Strucktural Equation Model (SEM) Analysis used with the Amos method Results: The results of data analysis in this study show that technological stress has a positive impact on electronic medical record data errors. In addition, relatively more advanced technology and complexity also positively affect technology stress and compatibility negatively affect technology stress Conclusion: The application of technology for hospital administration must be easy to use without the need for more learning and compatibility between work, technology used, and people who use it to reduce stress on technology in order to facilitate the input of medical records.
Studi Deskriptif Proses Penggunaan Aplikasi Kesehatan Mental: Studi Kasus: Aplikasi Teduh
Navira Isni Nuraini;
Didik Setyawan;
Nang Among Budiadi
Student Scientific Creativity Journal Vol. 2 No. 1 (2024): Januari : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/sscj-amik.v2i1.2834
This research aims to explore public responses regarding the existence of mental health applications. This research was conducted using descriptive qualitative phenomenological methods. This research uses a phenomenological approach with data collection techniques using focus group discussions and interviews. The object of this research was students aged 16-22 years and who had experience with mental health. The data obtained came from 8 people in FGDs and 16 people in interviews with a trial period of 3-4 weeks. The results of the research show that the user interface has an effect on the user's perspective, application performance has an effect on the intention to use it continuously, emotional release has an effect on changes in individual behavior.