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All Journal Jurnal Manajemen Pelayanan Publik Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Asmoro, Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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PENINGKATAN KAPABILITAS DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH Subkhan, Muhammad; Assery, Syeh; Riauwanto, Selamat; Asmoro, Dwi
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 No 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v1i1.801

Abstract

Kegiatan Pengabdian Kepada Masyarakat yang bertema “Peningkatan Kapabilitas Digital Marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) Padukuhan Paten Kalurahan Tridadi, Kecamatan Sleman” ini bertujuan untuk : 1) memberikan pengetahuan dan pemahaman kepada pelaku UMKM mengenai pentingnya digital marketing bagi usaha mereka dan memulai peralihan cara promosi produk UMKM dari konvensional menuju digital marketing; 2), mengajarkan praktik digital marketing dengan memanfaatkan jejaring sosial dan platform digital kepada pelaku UMKM; dan k3) menginsiprasi dan memotivasi para pelaku UMKM untuk menggunakan digital marketing sebagai sarana komunikasi dan promosi produk mereka. Dalam rangka mewujudkan luaran pengabdian kepada masyarakat ini dilaksanakan serangkaian kegiatan : Pertama Pelatihan Pemanfaatan Digital Marketing Bagi Pelaku Usaha Mikro, Kecil dan Menengah (UMKM) Padukuhan Paten Kalurahan Tridadi, Kecamatan Sleman dilaksanakan selama 240 menit, Kedua Praktek dan Pendampingan yang dimulai dari penjelasan media pemasaran digital dilanjutkan praktek pembuatan akun media sosial facebook , Instagram dilanjutkan dilakukan pendampingan pembuatan akun di marketplace yang diikuti dengan pelatihan pemnuatan gambar produk dan posting iklan pertama produk mereka.
Addressing The Hurdles: Enhancing Better Policies In Indonesia Cyber Security Management Amidst Uncertainty Imran, Mohammad Fadil; Gunawan, Hendra; Asmoro, Dwi
Jurnal Manajemen Pelayanan Publik Vol 8, No 2 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i2.52212

Abstract

The purpose of this study is to address obstacles to cyber security in Indonesia. Using a systematic literature review (SLR) based on Scopus and Google Scholar, this study identifies tangible obstacles such as infrastructure-related, low preparedness for digitalization, and scarcity of skilled personnel. Intangible issues such as legal frameworks and regulatory vacuums and neglect of cyber security in smart cities are also noted. To address these issues, this study suggests a number of policy recommendations for the Indonesian government, including investments in cyber security development, creation of a cyber security maturity model, enhancement of human resource capabilities, role clarification, improved legislation, and promotion of collaborative security management. If followed, these suggestions have the potential to strengthen Indonesia’s cyber security defenses considerably and provide a safer digital environment for its residents and enterprises.
Co-Authors Assery, Syeh Imran, Mohammad Fadil Jayawarsa, A.A. Ketut Riauwanto, Selamat Subkhan, Muhammad