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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Media Ekonomi Jurnal Sistem Informasi, Akuntansi dan Manajemen
Syafitri, Anggia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN, BIAYA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH FAKULTAS EKONOMI UNIVERSITAS MUSI RAWAS Syafitri, Anggia
MOTIVASI Vol 2, No 1 (2017): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v2i1.738

Abstract

Purpose - The aim of this research is to analyze the impact uses of and service quality, costs, location, promotion of the student decision in selecting the Faculty of Economic, University of Musi Rawas.  Design/methodology - This research uses a questionnaire and data is collected by having questionnaires of 73 respondents. The population of this research is 272 students of Faculty of Economic, University of Musi Rawas. It is decided that the sample of this research is 73 students. This research uses simple random sampling with certain criteria as the sampling method. Then, the data is analyzed with Multiple Linear regression using computer statistical package. Findings – The author finds that the value variable of the service quality with regression coefficient 0,325, costs with the value regression coefficient -0,452, the value of the location variable regression coefficient 0,649 and promotion of variable regression coefficient 0,509 in partial significant effect  on students decision in selecting the Faculty Economic University of Musi Rawas. And the variables of the service quality, cost, location and promotion of the value of α (0,000) < 0,05 and the number R square of 0,390 simultaneous significant effect on student decision in selecting the Faculty Economic University of Musi Rawas (Y).
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BUKU DI PT YUDHISTIRA CABANG LUBUKLINGGAU Marliza, Yayuk; Syafitri, Anggia
Jurnal Media Ekonomi (JURMEK) Vol 28 No 2 (2023): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v28i2.2110

Abstract

Penelitian ini untuk mengetahui pengaruh harga terhadap keputusan konsumen di PT Yudhistira Cabang Lubuklinggau. Metode yang digunakan adalah metode kuisioner yaitu promosi dan harga terhadap keputusan konsumen. Rumusan masalah dalam penelitian ini adalah apakah Promosi dan Harga memiliki pengaruh terhadap Keputusan Konsumen di PT Yudhistira Cabang Lubuklinggau. nilai thitung adalah sebesar 2,70 dan ttabel adalah sebesar 1,669. tingkat signifikan = 0,000< (α ) 0.05, df (n-2) 50 – 2 = 48 adalah sebesar 1,669 Sehingga dengan demikian bahwa thitung > ttabel. Dan dapat ditarik kesimpulan bahwa Ha diterima, sehingga terdapat pengaruh yang signifikan Promosi terhadap keputusan konsumen PT. Yudistira Cabang Lubuklinggaunilai R Square atau koefisien determinasi sebesar 0,42 berarti bahwa varian Keputusan konsumen dijelaskan oleh Promosi dan Harga dapat mempengaruhi keputusan konsumen konsumen sebesar 42%. Dan sisanya (100 – 42) 58%. nilai Fhitung = 41 sedangkan Ftabel = 3,30 dan tingkat kemaknaan secara simultan signifikansinya adalah 0,000 < (α) = 0,05, df = n – k = 50- 2 – 1 = 57 adalah sebesar 41 sehingga Ho ditolak dan Ha diterima. artinya menunjukkan bahwa secara (simultan) variabel bebas X1(Promosi) dan X2 (Harga) memiliki pengaruh signifikan terhadap Y (keputusan konsumen konsumen) jadi bukti kebenarannya dan hipotesisnya dapat diterima PT. Yudistira Cabang Lubuklinggau.
Peningkatan Produktivitas Tenaga Kerja Melalui Program Insentif Pada PT. Kirana Windu Surulangun Rawas Syafitri, Anggia; Nurbaiti, Nurbaiti; Diana, Diana
Jurnal Sistem Informasi, Akuntansi dan Manajemen Vol. 2 No. 2 (2022): Sintama: Jurnal Sistem Informasi, Akuntansi dan Manajemen (Mei 2022)
Publisher : Asosiasi Dosen Akuntansi Indonesia

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Abstract

PT. Kirana Windu on the Sumatran Cross Road Kilometer 98 Kec. Rawas Ulu Kab. Musi Rawas Utara has not implemented an incentive program for employees who produce more than company standards in maximizing labor productivity. This study aims to implement an incentive program to encourage labor productivity at PT. Kirana Windu Surulangun Rawas. The research method uses descriptive analysis techniques, namely data analysis by providing explanations and giving predicates to the variables studied according to actual conditions. The results of research conducted at PT. Kirana Windu shows that the incentive program using the Straight Piecework Plan method is profitable for the company because the wages given to workers are smaller than other incentive programs, which are Rp. 10,912,445,647. In addition, the Straight Piecework Plan incentive program is easier for company management to understand so that the program is well-organized. Even so, the workforce will remain motivated with additional incentives from the company, so that the labor productivity ratio will increase
Dampak Digital Marketing terhadap Minat Beli Konsumen di Toko Karyatama Lubuklinggau Lingga, Riswandha Imawan; Syafitri, Anggia
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.23081

Abstract

Advances in the digital era mean that people can get everything just by their hand. Technological advances also provide significant changes to the business world. Because like it or not, business actors have to adapt to business digitalization which is not limited to place or time. Business digitalization itself is a process that changes communication, interaction and all benefits in business to digital. Through the implementation of business digitalization, business actors are switching from conventional systems to virtual ones. From the innovations that have been carried out by the Karyatama in this digital era, researchers are interested in studying whether the digitalization that has been carried out has an impact on increasing consumer buying interest at the Karyatama Lubuklinggau. The type of research used in this research is descriptive research, namely research conducted to determine the impact of digital marketing on increasing consumer buying interest at the Karyatama Lubuklinggau
Co-Authors Diana Diana Lingga, Riswandha Imawan Marliza, Yayuk Nurbaiti Nurbaiti