Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business Economics (IJBE)
Sofyan, Dedy
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Towards Whom Do Consumers Exhibit Loyalty? Rajagukguk, Sabar Aritonang; Sofyan, Dedy; Yuniarty, Yuniarty
International Journal of Business Economics (IJBE) Vol 6, No 2 (2025): MARCH - AUGUST 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v6i2.23681

Abstract

Purpose – This research aims to test the effect of perceived effectiveness of loyalty programs, perceived online channel value and customer loyalty on repurchase decision.Methodology – This study employs a quantitative approach. A study involving 210 samples from ACE Hardware members who are also MISS ACE app users examined the influence of perceived online channel value and perceived effectiveness of loyalty programs on repurchase decisions, mediated by customer loyalty, using the method of SEM, with SMART-PLS software for data analysis.Findings – Both perceived effectiveness of loyalty programs and perceived online channel value significantly influence repurchase decisions, both directly and indirectly through customer loyalty. The fact that the perceived online channel value has a greater impact than loyalty programs emphasises the need to enhance the value of online platforms as the primary means of creating loyalty and driving repurchases.Originality/Novelty – This research tests four research variables that have not been studied: perceived effectiveness of loyalty programs, perceived online channel value and customer loyalty on repurchase decision.Implications – The findings suggest that ACE Hardware members value the app's functionality more than the loyalty programs in making repurchase decisions, emphasising the need for investing in app features le tailoring more market-relevant loyalty programs.
Co-Authors Rajagukguk, Sabar Aritonang Yuniarty Yuniarty