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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen BISEI: Jurnal Bisnis dan Ekonomi Islam
Chusnaini, Azmil
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Peran Kepemimpinan Wirausaha dan Orientasi Wirausaha Terhadap Kinerja Keuangan IKM Makanan Di Kota Kediri Kautsar, Achmad; Kusumaningrum, Trias Madanika; Chusnaini, Azmil
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 5 No 01 (2020): Juni
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

This study aims to analyze and determine the relationship of leadership roles and entrepreneurial orientation to the performance of SMIs in the City of Kediri, where good management of SMEs can encourage SMEs to compete with other SMIs. The population of this study was all food SMIs in Kediri City, from that population, it was agreed that the judge sampling method would examine 30 SMIs in Kediri City. Data analysis techniques in this study used path analysis. The results showed that the management of SMIs is highly dependent on the role of entrepreneurial leadership, entrepreneurial orientation, and business strategy. The results of this study indicate that entrepreneurial leadership factors and leadership orientation have a significant positive effect on business performance, while business strategies have not yet influenced business strategies and cannot be a mediating factor in this study.
Examining The Role of Social Media in Cultivating Brand Love Among Indonesia Youth: Insights for Local Cosmetics Brands Chusnaini, Azmil; Rasyid, Reizano Amri; Muttaqiin, Ninnasi; Wulansari, Yuli Yanti
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 11 No 2 (2024): September 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v11i2.11539

Abstract

This research examines the role of social media marketing, perceived quality, and perceived price in cultivating brand love among Indonesian youth, particularly focusing on local fashion brands. Utilizing a sample size that provides robust statistical significance, the study confirms that social media marketing significantly influences both brand attitude (coefficient of 0.425) and brand trust (coefficient of 0.183). Perceived quality demonstrates a strong impact on brand attitude (coefficient of 0.783) and brand trust (coefficient of 0.724), underscoring the importance of high product standards. Additionally, perceived price is found to be a critical factor, with significant effects on brand attitude (coefficient of 0.894) and brand trust (coefficient of 0.347). The study also highlights the powerful relationship between brand attitude and brand love (coefficient of 0.883), as well as the influence of brand trust on brand love (coefficient of 0.348). These findings suggest that local fashion brands should strategically enhance their social media presence, maintain high product quality, and adopt fair pricing strategies to build strong emotional connections with consumers, thereby fostering brand love and loyalty. Future research should explore cross-industry comparisons, longitudinal impacts, and the role of emerging technologies in further enhancing these relationships
Co-Authors Achmad Kautsar Ninnasi Muttaqiin Rasyid, Reizano Amri Trias Madanika Kusumaningrum Wulansari, Yuli Yanti