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All Journal Mimbar Agama Budaya Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam
Asra, Moh.
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Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Preserving Islamic Tradition in the E-Commerce Era: A Sharia Perspective on Affiliate Marketing Asra, Moh.
Mimbar Agama Budaya Vol 42, No 1 (2025)
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v42i1.45632

Abstract

This research explores the role of affiliate marketing in preserving Islamic traditions within Indonesia's digital economy, particularly from the perspective of Sharia economic law. The problem addressed is the lack of clear guidance on Sharia compliance in modern affiliate practices, which are increasingly popular among the Muslim community. The study aims to identify how affiliate marketing can align with Islamic values and contribute to ethical digital commerce. Using a qualitative approach and literature study method, data were collected from journals, books, DSN-MUI fatwas, and relevant regulations. The findings reveal that affiliate marketing, although modern, can uphold core Sharia principles such as honesty (ṣiddiq), justice ('adālah), and responsibility (amanah). These values are crucial for avoiding unethical practices like gharar and deceit. The research concludes that affiliate marketing can serve as a medium for Islamic da'wah and economic empowerment if managed by Sharia. It recommends developing specific guidelines and promoting digital ethics through Islamic education.
Preserving Islamic Tradition in the E-Commerce Era: A Sharia Perspective on Affiliate Marketing Asra, Moh.
Mimbar Agama Budaya Vol. 42 No. 1 (2025)
Publisher : Center for Research and Publication (PUSLITPEN), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v42i1.45632

Abstract

This research explores the role of affiliate marketing in preserving Islamic traditions within Indonesia's digital economy, particularly from the perspective of Sharia economic law. The problem addressed is the lack of clear guidance on Sharia compliance in modern affiliate practices, which are increasingly popular among the Muslim community. The study aims to identify how affiliate marketing can align with Islamic values and contribute to ethical digital commerce. Using a qualitative approach and literature study method, data were collected from journals, books, DSN-MUI fatwas, and relevant regulations. The findings reveal that affiliate marketing, although modern, can uphold core Sharia principles such as honesty (ṣiddiq), justice ('adālah), and responsibility (amanah). These values are crucial for avoiding unethical practices like gharar and deceit. The research concludes that affiliate marketing can serve as a medium for Islamic da'wah and economic empowerment if managed by Sharia. It recommends developing specific guidelines and promoting digital ethics through Islamic education.
ANALISIS HUKUM ISLAM TERHADAP SISTEM DISKON DALAM TRANSAKSI JUAL BELI PERSFEKTIF FIQH MUAMALAH Jufri, Muhammad; Rahman, Abd.; Asra, Moh.
Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam Vol. 6 No. 2 (2025): Al-Hukmi : Jurnal Hukum Ekonomi Syari’ah dan Keluarga Islam
Publisher : Fakultas Syariah dan Ekonomi Islam, Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/alhukmi.v6i2.9225

Abstract

This study examines the practice of price discounts in sale and purchase transactions from the perspective of Islamic law within the framework of fiqh muamalah. Discounts are widely applied as a promotional strategy in modern trade to attract consumers by offering price reductions. However, in practice, discounts may raise normative issues, particularly when accompanied by price manipulation, lack of transparency, and misleading promotional practices. This research employs a qualitative library-based approach (library research), utilizing primary sources such as the Qur’an, Sunnah, and classical fiqh muamalah literature, as well as secondary sources including scholarly journals and relevant academic studies. Data analysis is conducted using the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing. The findings indicate that discounts are fundamentally permissible in Islam when conducted under the contract of al-muwadla’ah and implemented with fairness, transparency, and compliance with the essential pillars and conditions of Islamic sales contracts. Nevertheless, discount practices become inconsistent with Sharia principles when they involve elements of tadlis (deception in price information), gharar (uncertainty regarding the object or quality of goods), or najasy (manipulative promotion creating false market perceptions). Therefore, discounts in commercial transactions are considered valid only when free from fraudulent practices, ensuring mutual consent, honesty, and the achievement of maslahah (public benefit). This study highlights the importance of applying Islamic ethical principles in contemporary marketing practices to preserve justice and integrity in economic transactions..
Co-Authors Abd. Rahman Muhammad Jufri