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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service
Ariani Simabur, Lisda
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Public Health Social Sciences Other

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EXPLORING LOCAL WISDOM-BASED MARKETING COMMUNICATION MODELS IN TOMALOU FISHERMEN'S VILLAGE FESTIVAL Ariani Simabur, Lisda
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i1.90

Abstract

The Tomalou Fishing Village Festival is one of the most significant cultural events in the Tidore Islands. This research aims to explore and analyze various dimensions of locally-based marketing communication models used to promote the festival. Through quantitative research methods, including in-depth interviews, participant observation, and content analysis, this study seeks to elucidate the effectiveness of these communication models in enhancing community engagement, fostering cultural appreciation, and attracting tourists to the Festival. Findings from this research give rise to a model called the Marketing Communication Model Rooted in Local Wisdom, which is expected to contribute to existing knowledge in cultural tourism, marketing communication, and community development.
Peningkatan Daya Saing Usaha Mikro Kecil Melalui Pelatihan Komunikasi Pemasaran Ariani Simabur, Lisda; Syahrir; Koja, Nur Akbar A.
BARAKTI: Journal of Community Service Vol. 3 No. 1 (2024): Agustus
Publisher : PT. Sangadji Media Publishing

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Abstract

Program pengabdian kepada masyarakat (PKM) ini bertujuan untuk meningkatkan daya saing Usaha Mikro Kecil (UMK) melalui pelatihan komunikasi pemasaran sebagai media promosi. UMK di Indonesia sering menghadapi tantangan dalam memanfaatkan strategi pemasaran modern, terutama dalam hal penggunaan media sosial dan alat pemasaran digital. Untuk mengatasi masalah ini, pelatihan dirancang untuk memberikan pengetahuan dan keterampilan yang diperlukan agar pelaku UMK dapat memanfaatkan komunikasi pemasaran secara efektif. Kegiatan ini dimulai dengan identifikasi kebutuhan pelaku UMK, diikuti dengan pengembangan materi pelatihan yang mencakup konsep dasar komunikasi pemasaran, teknik promosi digital, dan analisis data konsumen. Pelatihan dilaksanakan dalam bentuk workshop yang mencakup sesi teori, diskusi, dan praktik langsung. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman peserta mengenai strategi komunikasi pemasaran, dengan banyak peserta yang berhasil menerapkan teknik baru dalam kampanye pemasaran mereka. Peningkatan terlihat dalam hal visibilitas produk dan interaksi konsumen melalui media sosial. Namun, tantangan seperti perbedaan tingkat kemampuan teknis dan keterbatasan sumber daya juga teridentifikasi. Program ini menekankan pentingnya dukungan dan pendampingan berkelanjutan untuk membantu peserta dalam mengatasi kendala dan memaksimalkan hasil pemasaran
FENOMENA BERITA HOAX GROUP WHATSHAPP UMMU DISCUSSION MENJELANG PILPRES 2019 Bailussy, Wahyuni; Ariani Simabur, Lisda
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 1 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

In order to avoid random communication interactions, and lead to interaction inconvenience. The library research method that collects data from books, articles and the internet. Data collection was conducted in Ternate City focused on Muhammadiyah University of North Maluku. Observing and analyzing communication activities that occurred among lecturers who were participants in the Ummu Discussion group, in response to news of presidential and vice presidential Hoax ahead of the 2019 presidential election. Based on researchers' observations there were several hoax news that were disseminated in the group Discussion and triggered controversial comments between groups grouped. communication that is built between group participants is very varied, some are pro with issues that are disseminated and there are also those who contradict the hoax issue. The group participants turned out to be hooked on hoax news that was spread so that there were skewed responses about the object of information received and the defense of hoax news objects.
Co-Authors Bailussy, Wahyuni Koja, Nur Akbar A. Syahrir