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All Journal Jurnal Sains Sosio Humaniora Akrab Juara : Jurnal Ilmu-ilmu Sosial
Gampu, Seska
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Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Education Medicine & Pharmacology Social Sciences

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STRATEGI PEMASARAN ONLINE DALAM DAN PENGARUHNYA TERHADAP MINAT BELI KONSUMEN (Studi Kasus pada Usaha Makanan Dapur Sugoi-di Sarongsong Satu) Gampu, Seska
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Pemasaran adalah suatu proses sosial yang dilakukan oleh indivu atau kelompok untuk memenuhi kebutuhan dan keinginannya dengan membuat, menawarkan, dan secara bebas menukarkan produk atau jasa yang mempunyai nilai untuk memuaskan konsumen dan berhubungan dengan kegiatan-kegiatan usaha yang menggunakan prinsip pemberian harga, promosi hingga mendistribusikan barang atau jasa , jenis penelitian ini menggunakan metode penelitian deskriptif yang didasarkan pada data kuantitatif, yakni penelitian yang mengelolah dan menggambarkan data serta informasi berdasarkan fakta-fakta yang tampak, untuk kemudian di analisis lebih lanjut. Uji Reabilitas, yang digunakan menunjuk pada penelitian bahwa instrument yang digunakan dalam penelitian ini untuk memperoleh informasi yang digunakan dapat dipercaya sebagai alat pengumpulan data dan mampu mengungkap informasi sebenarnya di lapangan.
Enhancing Employee Engagement Through Strategic Human Resource Management in Economics and Management Education Herawaty, Mety Titin; Aprillia; Mutia, Fara; Asmadi, Iwan; Gampu, Seska
Jurnal Sains Sosio Humaniora Vol. 9 No. 2 (2025): Volume 9, Nomor 2 Desember 2025 (In Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v9i2.50495

Abstract

This study explores how SHRM enhances employee engagement in higher education, particularly within economics and management education. Using a qualitative library research design and thematic content analysis, the study reviewed scholarly sources published between 2014 and 2024. Literature selection followed explicit inclusion–exclusion criteria, incorporating academic works addressing SHRM, employee engagement, leadership, organizational culture, or HRM in higher education, while excluding non-scholarly publications and studies lacking methodological clarity. The findings show that SHRM strengthens engagement when aligned with institutional strategy, supported by transformational leadership, and embedded within a participatory organizational culture. Four clusters of HR practices competency-based planning, continuous professional development, performance-based rewards, and participatory performance management emerge as key drivers of engagement through their effects on motivation and organizational commitment. Based on these insights, the study proposes a conceptual model explaining how SHRM enhances cognitive, emotional, and behavioral engagement, ultimately improving teaching performance, research productivity, and institutional competitiveness. The results contribute to the limited academic literature on SHRM in higher education and offer practical guidance for universities seeking to build integrated HR strategies. Future empirical research is recommended to validate the proposed model across diverse academic contexts.
Co-Authors Aprillia Iwan Asmadi Mety Titin Herawaty Mutia, Fara