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All Journal Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE INTELEKTIVA Jurnal Manajemen Bisnis Unbara Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Akuntansi Keuangan Dan Perpajakan Indonesia Economic Journal
Asrah Tandirerung Ranteallo
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE INFLUENCE OF PRICES AND PROMOTIONS ON PURCHASING DECISIONS IN COFFEE SHOPS IN THE GANG, JAKARTA Niken Herawati; Asrah Tandirerung Ranteallo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2875

Abstract

In the increasingly competitive coffee shop market, consistency and quality are the most important things for every coffee shop that wants to avoid the trap of early failure, especially coffee and customer service, including those related to price and promotion. The purpose of this study is to determine the effect of price and promotion on purchasing decisions at Kedai Kopi Dalam Gang Jakarta. This type of research is a statistical quantitative study with a sampling technique using probability sampling, with a total of 80 respondents. Primary data in this study were collected by distributing questionnaires, and secondary data obtained from books, journals and internet media. The data analysis techniques used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and coefficient of determination using the SPSS program version 25.0. The results of this study indicate that partially, each variable, namely price and promotion, has a positive and significant effect on purchasing decisions at Kedai Kopi Dalam Gang Jakarta, which is 74.6%, and the remaining 25.4% is influenced by other factors outside of it.
Co-Authors Ade Sri Mulyani Bela Rizki Lestari DINDA JULIA PRAMESTI Farihatul Umariyah Firdaus, Salsabila Fitrianingsih, Kukuh KARINA SYAFIRA Muhsin Shibghatullah Izh-Haruddin Niken Herawati Rosento Sari Ayu