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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Balance : Jurnal Akuntansi dan Manajemen
Istimaroh, Istimaroh
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Sensory Brand Experience Terhadap Brand Loyalty: Brand Self Connection Sebagai Mediator Studi Kasus Konsumen Hotel Ibis Samarinda Fitriah, Dewi Sinta; Anindita, Marsha; Istimaroh, Istimaroh
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.863

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sensory Brand Experience terhadap Brand Loyalty dengan Brand Self Connection sebagai variabel mediasi, menggunakan studi kasus pada konsumen Hotel ibis Samarinda. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei melalui kuesioner. Data dikumpulkan dari 201 responden dan dianalisis menggunakan teknik Structural Equation Modeling–Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa Sensory Brand Experience berpengaruh positif dan signifikan terhadap Brand Self Connection dan Brand Loyalty, baik secara langsung maupun tidak langsung melalui Brand Self Connection. Temuan ini memberikan kontribusi dalam pengembangan strategi pemasaran berbasis pengalaman dan keterikatan emosional di sektor perhotelan.   This study aims to analyze the influence of Sensory Brand Experience on Brand Loyalty, with Brand Self-Connection as a mediating variable, using a case study of consumers at hotel Ibis Samarinda. A quantitative method was applied, utilizing surveys through structured questionnaires. Data were collected from 201 respondents and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results show that Sensory Brand Experience has a positive and significant effect on both Brand Self-Connection and Brand Loyalty, directly and indirectly through the mediation of Brand Self-Connection. These findings contribute to the development of marketing strategies based on experiential and emotional brand connections in the hospitality sector.  
Integrating Green Human Resource Management and Green Supply Chain: A Systematic Literature Review in The Context of The Manufacturing Industry in Indonesia Idil, Muh; Istimaroh, Istimaroh; Fauziah, Fenty
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 6 No. 1 (2026)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19491421

Abstract

The manufacturing sector in Indonesia plays a critical role in national economic growth, contributing significantly to GDP. However, it is also a major contributor to environmental degradation through greenhouse gas emissions and industrial waste. Faced with this paradox, companies are required to undergo a sustainability transformation that is both technical and cultural. This research aims to map and synthesize existing literature on the integration of Green Human Resource Management (GHRM) and Green Supply Chain Management (GSCM) as key determinants of sustainable performance. Using the Systematic Literature Review (SLR) method with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, this study examines relevant empirical articles to identify relationship mechanisms, methodological trends, and research gaps. The results of the review indicate that GHRM serves as the foundation for building employees’ green capabilities and culture, which are then operationalized through GSCM practices to achieve holistic sustainability performance. This article makes a theoretical contribution by clarifying the role of GSCM as a mediator within the Ability-Motivation-Opportunity (AMO) framework and offers a framework for industry managers to align human resource policies with operational strategies. By integrating GHRM and GSCM, companies can achieve better environmental, economic, and social performance, ultimately fostering long-term sustainability. This study also highlights the challenges faced by the Indonesian manufacturing industry in implementing these practices and provides recommendations for overcoming these barriers through employee-driven innovation and strategic alignment.
Co-Authors Fauziah, Fenty Fitriah, Dewi Sinta Idil, Muh Marsha Anindita, Marsha