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All Journal Kajian Jurnalisme Jurnal Badati KAMBOTI : Jurnal Sosial dan Humaniora Jurnal Administrasi Terapan
LATUHERU, RIDO
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AI-Driven Media Evolution: Exploring Automated Journalism’s Impact on Industry’s Future Hafied, Hasdiyanto; Irwanto, Irwanto; Surjatmodjo, Dwi; Latuheru, Rido
Jurnal Kajian Jurnalisme Vol 8, No 2 (2025): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v8i2.53801

Abstract

Today, mass media experiences significant developments with respect to the introduction of automated journalism systems in the age of artificial intelligence (AI). This study looks into how Indonesian media organizations respond to and deploy automated journalism technologies. Specifically, it focuses on how newsroom practices and professional roles change. The study investigated three key aspects of automated journalism-technology integration, ethics, and workforce adaptation based on a systematic literature review and secondary interview data obtained from industry practitioners. It explored the problems encountered in the implementation of automated journalism. This study found that automated journalism has been successfully integrated into news production to improve efficiency and quality. However, its integration within existing organizational facets is challenging, demanding heavy cultural updates, and professional skills development. Also, effective integration of AI into newsrooms depends on ethical frameworks and quality control infrastructures to ensure that the benefits of automated content generation do not come at the expense of journalistic quality. Furthermore, unlike many fears of job loss associated with its usage, automated journalism can also create new hybrid positions where journalists have leveraged technical knowledge to complement fact-checks and storytelling.
ARTIFICIAL INTELIGENCE DALAM PUBLIC RELATION : PELUANG DAN TANTANGAN DI INDONESIA Latuheru, Rido; Zeynep Pariama, Wildo Clay
JURNAL BADATI Vol 7, No 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v7i1.1541

Abstract

This research examines the application of Artificial Intelligence (AI) technology in Public Relations (PR) practice in Indonesia, focusing on the opportunities and challenges faced. The rapid development of AI opens up new opportunities as well as poses challenges for PR practitioners in the digital era. Through a systematic literature review method, this research analyzed 78 relevant articles from various academic and industry sources. The results identified five main opportunities for AI application in PR in Indonesia: data analysis and insights, content and communication personalization, chatbots and customer service, crisis prediction and management, and PR performance measurement and evaluation. Case studies show an increase in PR campaign effectiveness of up to 40% and an increase in engagement of up to 35% through the use of AI. However, the research also revealed five significant challenges: digital and infrastructure gaps, data security and privacy, ethics and transparency, human resource readiness, and cultural adaptation and change resistance. The survey showed that only 35% of PR practitioners in Indonesia feel ready to adopt AI technology. In conclusion, the application of AI in PR in Indonesia offers great opportunities to improve effectiveness and efficiency, but requires a cautious and strategic approach in the face of existing challenges. Collaboration between practitioners, technology developers, policy makers, and academics is needed to develop an effective and ethical framework for the integration of AI in PR practice in Indonesia.
POLA KOMUNIKASI TATA KELOLA RESTRUKTURISASI (STUDI KASUS REORGANISASI BADAN PERENCANAAN DAN PEMBANGUNAN KOTA AMBON) LATUHERU, RIDO
JURNAL BADATI Vol 2, No 2 (2020)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v3i2.484

Abstract

Organizational communication patterns, in this case the Ambon City Planning and Development Agency,as we all know that the communication pattern in the organizational structure is a form of messageexchange interaction between organizational members, both verbal and non-verbal communication. Forthis reason, a form of communication poa between superiors and subordinates and subordinates andsubordinates is needed so that the office work process and task completion can run effectively andefficiently. Formulation of the problem What is the Communication Pattern of Restructuring Governancethat occurs in the Ambon City Planning and Development Agency?Research objectives 1) Knowing the suitability of the organizational restructuring of the regionalapparatus in the Ambon City Planning and Development Agency. 2) To know, and understand theCommunication Patterns of the Ambon City Planning and Development Agency. 3) Communication andCoordination Patterns that arise after the Restructuring.The research method involves: 1) The research site is carried out in the Ambon City Planning andDevelopment Agency. 2) The research approach used a descriptive qualitative approach. 3) The techniqueof collecting data uses observation, documentation, deep interview, library research techniques.The results of the study are in the form of a conclusion that there is a preventive step from the leadershipof the Ambon City Planning and Development Agency in formulating a communication pattern besides thatthe existing organizational restructuring process has put forward the concept of poor, rich-functionstructure so that it can support employee work processes.
Analisis Framing: Pemberitaan Kampanye Tiga Pasangan Calon Pilkada Maluku Periode Tahun 2018-2023 pada INews TV Ambon Wattimena, Demsy; Latuheru, Rido
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 2 No. 1 (2021): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol2issue1page16-25

Abstract

Pilkada merupakan kegiatan yang krusial untuk menentukan pimpinan daerah yang pantas dalam mengemban tugas penting untuk memimpin, memajukan, dan mensejahterakan daerahnya. Untuk mendapatkan suara dari rakyat maka kampanye diperlukan sebagai aksi mempromosikan atau melakukan pendekatan pasangan calon untuk menarik dukungan. Kampanye ini berorientasi pada kandidat, umumnya dimotivasi karena hasrat untuk kepentingan politik. Kampanye merupakan rangkaian kegiatan komunikasi yang terencana, memiliki tujuan mencapai efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu. Kampanye Pilkada dianggap sebagai ajang berlangsungnya proses komunikasi politik, yang sangat tinggi intensitasnya. Pada situasi Pilkada di Maluku saat ini bentuk kampanye politik pun sudah mulai dirasakan jauh sebelum masa penetapan pasangan calon, bahkan sebelum peserta Pilkada mendaftarkan nama ke Komisi Pemilihan Umum (KPU). Dalam proses kampanye ini, media massa memegang peranan penting sebagai sarana penyampaian informasi, baik itu cetak maupun elektronik. Secara umum media massa memiliki berbagai fungsi pada khalayaknya yaitu sebagai pemberi informasi, pemberi interpretasi yang membantu khalayak dalam memaknai informasi, transmisi budaya, dan ekspresi nilai-nilai atau symbol. Oleh karena itu media massa seharusnya menjadi sarana transformasi nilai-nilai kebenaran agar masyarakat dapat melihat secara apa adanya. Jenis penelitian ini adalah penulisan kualitatif deskriptif, teknik analisa data yang digunakan penulis dalam penelitian ini adalah analisis framing yang dikembangkan oleh Robert Entman.
Strategi Branding Ambon Kota Kreatif Berbasis Musik (Ambon City of Music) Latuheru, Rido; Laisila, Maya
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 2 No. 2 (2022): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol2issue2page152-158

Abstract

The existence of legal certainty is stipulated in the Ambon City Regional Regulation number 2 of 2019 concerning Ambon as a music-based creative city. This regulation was enacted on 20 June 2019 in Ambon. On October 31, 2019, Ambon was designated by UNESCO (United Nations Education, Scientific and Curtural Organization) as the City of Music. with the determination of Ambon city of music by UNESCO, the application of Ambon, a music-based creative city, should be held in accordance with the objectives of the Ambonese people. Music-based creative city as regulated by regional regulation number 2 of 2019. City Branding is a concept that developed from the term place branding. (Place Brand/Regional Identity). place branding is a new term which later stands for city branding. The purpose of this study was "to find out the branding strategy of Ambon city after it was established by UNESCO. This study uses qualitative research with data collection techniques observation and in-depth interviews. The results of this study can be seen that after the determination of Ambon city as a music-based creative city, so far the government also sometimes does not have breakthroughs in implementing activities to support Ambon city as a music-based city, and also the lack of supporting infrastructure.
STRATEGI DIGITAL BRANDING UNIVERSITAS KRISTEN INDONESIA MALUKU (UKIM) DALAM MEMBANGUN CITRA INSTITUSI PENDIDIKAN TINGGI SWASTA DI MALUKU Leuwol, Silvia; Latuheru, Rido
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3609

Abstract

The digital transformation era has changed how higher education institutions communicate with the public. Christian University of Indonesia Maluku (UKIM) as a private higher education institution in Eastern Indonesia faces challenges in building a strong institutional image through digital branding strategy. This research aims to analyze the digital branding strategy implemented by UKIM in building institutional image. This research uses a qualitative descriptive approach with data collection techniques through semi-structured interviews, observation, and documentation. Research informants include the Rector, Vice Rector III, and Vice Rector IV. The results show that UKIM has implemented a digital branding strategy through an official website, UKIM TV YouTube, social media, and local media publications. Content strategy focuses on institutional activity documentation and promotion of the 'Campus of Brothers' value which reflects inclusivity and tolerance. However, implementation still faces significant challenges including limited human resources, infrastructure, inter-unit coordination, budget constraints, and mindset change. Achievements reached are evident from increased digital visibility, external recognition, and strengthened institutional image. Research recommends establishing a special digital branding unit, improving inter-unit coordination, infrastructure investment, and organizational culture transformation focused on digitalization to increase the effectiveness of UKIM's digital branding strategy.Keywords: digital branding, institutional image, communication strategy, higher education, digital transformation.  
PENGARUH PROMOSI INFLUENCER TERHADAP MINAT BELI MASYARAKAT DI KOTA AMBON Untajana, Nengsih Stefany; Muskita, Marleen; Latuheru, Rido
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3610

Abstract

The development of digital technology and social media has introduced influencers as one of the promotional strategies used by MSME actors (Micro, Small, and Medium Enterprises) to influence consumer purchasing behavior. This research aims to determine the influence of influencer promotion on the purchasing interest of Ambon City communities. The research method employed was quantitative with a survey approach. Data were collected through questionnaire distribution to 32 respondents who are social media users in Ambon City. Data analysis was conducted through validity testing, reliability testing, simple linear regression, and hypothesis testing. The research results indicate that influencer promotion has a positive and significant effect on purchasing interest with a t-value of 4.497 > t-table 1.693 at a significance level of 0.00 < 0.05. These findings demonstrate that the better the quality of promotion conducted by influencers, the higher the purchasing interest of consumers. This research is expected to provide beneficial contributions to MSMEs and market practitioners in understanding the role of influencers as an effective promotional strategy in the digital era. Keywords: Influencer, Promotion, Purchase Interest, Social Media, Ambon City
Co-Authors Demsy Wattimena, Demsy Hafied, Hasdiyanto Irwanto Irwanto Laisila, Maya Leuwol, Silvia MUSKITA, MARLEEN Surjatmodjo, Dwi Untajana, Nengsih Stefany Zeynep Pariama, Wildo Clay