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All Journal Bertuah : Jurnal Syariah dan Ekonomi Islam Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
Alfian, Candra
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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ANALISIS PERAN PELAKU USAHA KECIL DAN MENENGAH (UKM) DALAM MENSEJAHTERAKAN MASYARAKAT DI DESA WONOSARI KECAMATAN BENGKALIS Alfian, Candra; Sumarni, Titin
Bertuah: Jurnal Syariah dan Ekonomi Islam Vol 1, No 2 (2020)
Publisher : STAIN Bengkalis

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Abstract

ABSTRACTThe purpose of this study was to determine whether the role of Small and Medium Enterprises (UKM) is able to prosper the community, the inhibiting factors of Small and Medium Enterprises (UKM) in Wonosari Village, Bengkalis District in developing their business. The research method is descriptive quantitative which aims to systematically and accurately describe the facts of the population. The population in this study amounted to 28 business actors. Data collection techniques using a questionnaire (questionnaire) and documentation. The data analysis technique uses quantitative data analysis techniques using the SPSS application. The results of the study to determine whether the role of Small and Medium Enterprises (UKM) is able to prosper the community, seen from the determination coefficient test of 0.656% = 65.6%. 34.4% (100% -65.6%) influenced by other variables outside this study. The regression coefficient value of the Role of Business Actors is 0.596.This means that the role of business actors is fixed and has an increase, then the Welfare of the Community in Wonosari Village will increase by 0.596. Keywords: Small and Medium Enterprises, UKM. ABSTRAKTujuan penelitian ini adalah untuk mengetahui apakah peranan Usaha Kecil dan Menengah (UKM) mampu untuk mensejahterakan masyarakat, faktor penghambat Usaha kecil dan Menengah (UKM) Di Desa Wonosari Kecamatan Bengkalis dalam mengembangkan bisnisnya. Hasil penelitian untuk mengetahui apakah peranan Usaha Kecil dan Menengah (UKM) mampu untuk mensejahterakan masyarakat, dilihat dari Uji Koefisien Determinasi sebesar 0,656 % = 65,6 % Dimana pengaruh peran pelaku usaha terhadap kesejahteraan masyarakat di Desa Wonosari adalah 65,6%, sedangkan sisanya 34,4% (100%-65,6%) di pengaruhi oleh variabel lain diluar penelitian ini. Nilai koefisien regresi variabel Peran Pelaku Usaha sebesar 0,596 Artinya peran pelaku usaha nilainya tetap dan mengalami penambahan, maka Kesejahteraan Masyarakat Desa Wonosari akan mengalami peningkatan sebesar 0,596 Koefisien bernilai positif, artinya terjadi hubungan positif antara Peran Pelaku Usaha terhadap Kesejahteraan Masyarakat Desa Wonosari Kata Kunci: Pelaku Usaha, UKM, Kesejahteraan Masyarakat.
Pengaruh Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Di Steak 21 Mall Kota Kasablanka Alfian, Candra; MH Nainggolan, Bonifasius
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.276

Abstract

This study intends to examine the effect of product quality, price perception, and brand image on purchasing decisions. Testing this hypothesis using multiple linear regression analysis testing methods and the help of SPSS software version 20. The survey was carried out from April to June 22 located at Steak 21 outlets Kota Kasablanka mall by distributing questionnaires to Steak 21 buyers as many as 120 respondents, of which 20 respondents be the sample and 100 respondents are the data. The results of this study indicate that product quality gets a significant value of 0.001, price perception gets a significant value of 0.001 and brand image gets a significant value of 0.000. So product quality, price perception and brand image have a positive and significant impact on purchasing decisions at Steak 21 Kota Kasablanka Mall.
Co-Authors MH Nainggolan, Bonifasius Titin Sumarni