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All Journal Jurnal IMAJI Global Art Creativity Conference
Rahardjo, Moelyono
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Arts Humanities

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Proses Fotografi di antara Jepret dan Jadi: Studi Kasus Tiga Genre Fotografi Rahardjo, Moelyono
IMAJI Vol. 13 No. 2 (2022): Wawancara dan Kedalaman Penelitian Media Audio Visual
Publisher : Fakultas Film dan Televisi - Institut Kesenian Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52290/i.v13i2.64

Abstract

Begitu mudahnya fotografi digunakan sampai perbincangan fotografi pun seolah-olah terhenti pada proses jepret dan jadi. Padahal di antara jepret dan jadi, ada proses intervensi fotografi lanjutan, yang dapat ditelusuri dari pembahasan studi kasus tiga genre fotografi, dengan menilik proses kimiawi maupun proses digital. Pengukuhan pemotret sebagai spektator pertama, membuka pemahaman bahwa penggunaan teori yang lebih condong pada pembahasan fotografi sebagai spektator pun dapat digunakan dalam proses intervensi fotografi lanjutan. Pemahaman ini membuka dan meluaskan penggunaan teori fotografi dalam proses pengkaryaan fotografi sejauh apa yang mampu dipelajari dan dipahami secara rinci oleh pemotret.
“SOSIOLOGI SASTRA PENGANTAR RINGKAS” COVER DESIGN BY 369 IN SCHLEIERMACHER'S HERMENEUTIC PERSPECTIVE Rahardjo, Moelyono
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.485

Abstract

This study aims to investigate the process of role-changing taken by the author, who designs his book covers using the pseudonym “369”. The author's knowledge and experiences in self-publishing showed how his process relates to what is now known as visual communication design democratization. Schleiermacher's hermeneutic perspective is used to comprehend the process of the roles-changing and thoughts of the designer/author in exploring knowledge of visual communication design, which may be understood through other perspectives held by 369. By using an empathetic and divinatory approach, as Schleiermacher suggested, this study finds the transtextual relationship between the book cover design as text and the text of the book's contents, as well as other texts from the same author. This transtextual relationship becomes a way to re-reflect on the democratization of visual communication design.
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