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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah ASET Terbuka Journal of Economics and Business
Alfikri, Rahmat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis The Use of Social Media On Purchase Decisions Rahmat Alfikri
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i1.4957

Abstract

The purpose of this research is to analyze the extent to which social media users influence purchasing decisions in small and medium enterprises in the city of Pontianak with marketing dimensions in the form of Online Communities, Interaction, Content Sharing, Accessibility, Credibility on purchasing decisions through social media. SME consumers in Pontianak were taken as respondents. This research uses an accidental simple random sampling technique; the number of respondents collected, 100 respondents. Data analysis using Structural Equation Modelling (SEM). The results showed that the marketing dimension had a direct effect on purchasing decisions through social media. Suggestions in this study are for business people to be more creative and innovative in making new strategies, so as to create and influence purchasing decisions.
Analisis Faktor yang Berperan dalam Kepribadian 'Social Entrepreneurship' Dwiyadi Surya Wardana; Rahmat Alfikri
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

This research is based on the needs of the Indonesian nation on the development of equity. One of the parties that can help realize a great Indonesia is the entrepreneur, a new business entity that can be a bridge on the development gap. Knownby the name of social business and driven by social entrepreneurs. In this study there are 3 (three) independent variables that are innovation (X1), Proactiveness (X2), Risk Taking (X3) while the social entrepreneurship swah variable (Y). This study made the owners of social business or social institution that exist in Pontianak city area become respondent, from 100 respondents who become object in this research, with educational respondents aged 31-40 years, with highest education level of diploma equal. The majority of their social businesses have a workforce of 11-15 people, Innovation has no influence on the soul of social entrepreneurship, the ability to operate empirically has an influence on social entrepreneurship, empirical risk taking proven has a significant influence on social entrepreneurship. Together innovative personality, proactive and dare to take risks to the personality of social entrepreneurship, while the most proactive variable in social personality
The Influence of Social Media Users on Purchasing Decisions on UKM in Pontianak Alfikri, Rahmat; Wardana, Dwiyadi Surya
Terbuka Journal of Economics and Business Vol. 2 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.135 KB) | DOI: 10.33830/tjeb.v2i1.1482

Abstract

There are 57% of the 100 instragram social media users who are used as respondents, with the method of retrieving Accidental Simple Random Sampling, the data obtained is processed using Structural Equation Modeling (SEM) through the IBM Amos v26 program. The purpose of this study is to analyze the extent to which social media users influence purchase decisions. Findings. It is derived from the marketing dimension that Online Communities, Interaction, and Sharing of Content have no positive effect on Social Media, but Accessibility and Credibility have a positive effect on Social Media. Social Media has an influence on Purchasing Decisions, and social media cannot be said to be an intervening variable that affects the relationship between independent variables and dependent variables into indirect and un observable and measurable relationships.
Co-Authors Dwiyadi Surya Wardana