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Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk Wardana, Dwiyadi Surya
Jurnal Ilmu Ekonomi ASET Vol 13, No 1 (2011)
Publisher : Jurnal Ilmu Ekonomi ASET

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This research was conducted to see the influence of consumer personalityon brand selection as a self-concept on automobile product category. Avanza, Xenia,Jazz, Innova and Rush are the brand of cars that becomes an object of research. In thisresearch consumer personality consists of four variables and brand personality as selfconceptconsists of two variables. Data was collected by using survey method, and thevalidity test for items of questionnnaire using factor analysis. Then to see the influenceof consumer personality on brand selection as a self-concept on automobile productcategory this study used multiple regression analysis. Anova analysis was used to testevery car owner in the notice of a difference in consumer personality and brandpersonality as a self-concept. The empirical results, in this study a statistical test showedthat consumers used their personality to select the brand identity that match with theconcept itself.Keywords: consumer personality, brand personality, self-concept, automobile product

Analisis Faktor yang Berperan dalam Kepribadian 'Social Entrepreneurship' Wardana, Dwiyadi Surya; Alfikri, Rahmat
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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This research is based on the needs of the Indonesian nation on the development of equity. One of the parties that can help realize a great Indonesia is the entrepreneur, a new business entity that can be a bridge on the development gap. Knownby the name of social business and driven by social entrepreneurs. In this study there are 3 (three) independent variables that are innovation (X1), Proactiveness (X2), Risk Taking (X3) while the social entrepreneurship swah variable (Y). This study made the owners of social business or social institution that exist in Pontianak city area become respondent, from 100 respondents who become object in this research, with educational respondents aged 31-40 years, with highest education level of diploma equal. The majority of their social businesses have a workforce of 11-15 people, Innovation has no influence on the soul of social entrepreneurship, the ability to operate empirically has an influence on social entrepreneurship, empirical risk taking proven has a significant influence on social entrepreneurship. Together innovative personality, proactive and dare to take risks to the personality of social entrepreneurship, while the most proactive variable in social personality

Analisa Kepuasan Siswa: Peran Kualitas Pelayanan Sekolah Dwiastuti, Erna; Wardana, Dwiyadi Surya
Jurnal Ilmiah Aset Vol 20 No 2 (2018): Jurnal ASET Volume 20 No 2
Publisher : STIE Widya Manggala

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The aim of this research is to know the influence of dimensions of service quality schools namely tangibles, reliability, responsiveness, assurance, and empathy against student satisfaction (study on class X SMK Negeri Pontianak) 1. This research was conducted at SMK Negeri 1 the Pontianak and take grade X as respondents. The population of this research that is 449 students with a total sample of 67 students. Data collected through questionnaire and analyzed with multiple regression method. The results showed that only tangibles and assurance that influence significantly to student satisfaction. Thus, SMK Negeri 1 can improve the tangibles (physical evidence) aspect of the schools such as equipment, school supplies, and the added convenience of classes and can improve the assurance (assurance) student perceived as increase the ability of teachers and student employees in the trial.

Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk Wardana, Dwiyadi Surya
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to see the influence of consumer personality on brand selection as a self-concept on automobile product category. Avanza, Xenia, Jazz, Innova and Rush are the brand of cars that becomes an object of research. In this research consumer personality consists of four variables and brand personality as selfconcept consists of two variables. Data was collected by using survey method, and thevalidity test for items of questionnnaire using factor analysis. Then to see the influence of consumer personality on brand selection as a self-concept on automobile product category this study used multiple regression analysis. Anova analysis was used to test every car owner in the notice of a difference in consumer personality and brand personality as a self-concept. The empirical results, in this study a statistical test showed that consumers used their personality to select the brand identity that match with the concept itself.

Analisis Faktor yang Berperan dalam Kepribadian 'Social Entrepreneurship' Dwiyadi Surya Wardana; Rahmat Alfikri
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is based on the needs of the Indonesian nation on the development of equity. One of the parties that can help realize a great Indonesia is the entrepreneur, a new business entity that can be a bridge on the development gap. Knownby the name of social business and driven by social entrepreneurs. In this study there are 3 (three) independent variables that are innovation (X1), Proactiveness (X2), Risk Taking (X3) while the social entrepreneurship swah variable (Y). This study made the owners of social business or social institution that exist in Pontianak city area become respondent, from 100 respondents who become object in this research, with educational respondents aged 31-40 years, with highest education level of diploma equal. The majority of their social businesses have a workforce of 11-15 people, Innovation has no influence on the soul of social entrepreneurship, the ability to operate empirically has an influence on social entrepreneurship, empirical risk taking proven has a significant influence on social entrepreneurship. Together innovative personality, proactive and dare to take risks to the personality of social entrepreneurship, while the most proactive variable in social personality

Analisa Kepuasan Siswa: Peran Kualitas Pelayanan Sekolah Erna Dwiastuti; Dwiyadi Surya Wardana
Jurnal Ilmiah Aset Vol 20 No 2 (2018): Jurnal ASET Volume 20 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to know the influence of dimensions of service quality schools namely tangibles, reliability, responsiveness, assurance, and empathy against student satisfaction (study on class X SMK Negeri Pontianak) 1. This research was conducted at SMK Negeri 1 the Pontianak and take grade X as respondents. The population of this research that is 449 students with a total sample of 67 students. Data collected through questionnaire and analyzed with multiple regression method. The results showed that only tangibles and assurance that influence significantly to student satisfaction. Thus, SMK Negeri 1 can improve the tangibles (physical evidence) aspect of the schools such as equipment, school supplies, and the added convenience of classes and can improve the assurance (assurance) student perceived as increase the ability of teachers and student employees in the trial.

Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk Dwiyadi Surya Wardana
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to see the influence of consumer personality on brand selection as a self-concept on automobile product category. Avanza, Xenia, Jazz, Innova and Rush are the brand of cars that becomes an object of research. In this research consumer personality consists of four variables and brand personality as selfconcept consists of two variables. Data was collected by using survey method, and thevalidity test for items of questionnnaire using factor analysis. Then to see the influence of consumer personality on brand selection as a self-concept on automobile product category this study used multiple regression analysis. Anova analysis was used to test every car owner in the notice of a difference in consumer personality and brand personality as a self-concept. The empirical results, in this study a statistical test showed that consumers used their personality to select the brand identity that match with the concept itself.

The Influence of Social Media Users on Purchasing Decisions on UKM in Pontianak Alfikri, Rahmat; Wardana, Dwiyadi Surya
Terbuka Journal of Economics and Business Vol. 2 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

There are 57% of the 100 instragram social media users who are used as respondents, with the method of retrieving Accidental Simple Random Sampling, the data obtained is processed using Structural Equation Modeling (SEM) through the IBM Amos v26 program. The purpose of this study is to analyze the extent to which social media users influence purchase decisions. Findings. It is derived from the marketing dimension that Online Communities, Interaction, and Sharing of Content have no positive effect on Social Media, but Accessibility and Credibility have a positive effect on Social Media. Social Media has an influence on Purchasing Decisions, and social media cannot be said to be an intervening variable that affects the relationship between independent variables and dependent variables into indirect and un observable and measurable relationships.

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