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All Journal Edutourism : Journal Of Tourism Reseach Jurnal Ilmiah ASET Jurnal Akuntansi Keuangan dan Bisnis
Kusrihandayani, Dyah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepemimpinan, Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai Bank Kaltim Samarinda Kusrihandayani, Dyah
Jurnal Ilmiah Aset Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The influence of the leadership, work environment and motivation to employee performance Bankaltim Main Branch Samarinda. Employees are the main force to achieve its goals. So companies need employees who have the ability and expertise both to achieve the company’s goals. As a logical consequence of these demands, this research led him to learn how to improve employee performance through leadership, work environment, and work motivation. The purpose of this study to prove and explain the influence of leadership, work environment and work motivation on employee performance Bankalrim Main Branch Samarinda. The study population was all employees at the Main Branch Bankaltim Samarinda amounted to 242 people. Samples taken in this study is the number of employees 151 people, sample calculations performed using the formula Slovin with an error tolerance level of 5%. Collect data through questionnaires using Likert scala with statistical analysis using multiple linier regression analysis. The result showed that : 1. Leadership significant effect on employee performance, 2. Work environment a significant effect on the performance of employees, 3. Motivation significant influence on employee performance, 4. Leadership, work environment and work motivation significant effect on the performance of employees.
The Analysis Effect of Brand Identity and Brand Image toward Brand Satisfaction and Brand Loyalty of Chocolate Product in Samarinda suminto, Suminto; Martati, Indah; Kusrihandayani, Dyah; Estiyani, Erika
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i02.197

Abstract

This study aims to analyze the effect of brand identity and brand image on brand satisfaction and brand loyalty of silverqueen chocolate products in Samarinda City. A quantitative approach using path analysis processed with IBM SPSS 23 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. A total of 132 respondents who had consumed Silverqueen chocolate in Samarinda were the samples in this study. The measurement scale uses a Likert scale with a score of 1 - 5. In the beginning, validity and reliability tests are carried out on the research instrument, then estimation tests and structural model fit tests are conducted. The results showed that brand identity and brand image had a significant effect on brand satisfaction and had no significant effect on brand loyalty. Likewise, brand satisfaction has no significant effect on brand loyalty. The results of this study state that brand variables that affect brand satisfaction will not automatically encourage brand loyalty.
Determinasi Keputusan Pembelian Melalui Aplikasi Shopee di Samarinda Kusrihandayani, Dyah
Jurnal Akuntansi Keuangan dan Bisnis Vol 17 No 2 (2024): Jurnal AKuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jakb.v17i2.6461

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh persepsi harga, promosi, kualitas pelayanan, dan kemudahan penggunaan terhadap keputusan pembelian pengguna Shopee di Samarinda. Sampel terdiri dari 97 pengguna Shopee. Penarikan sampel menggunakan Teknik Purposive Sampling. Hasil analsisis regresi berganda menunjukkan bahwa persepsi harga, kualitas pelayanan, dan kemudahan penggunaan mempengaruhi keputusan pembelian, sementara promosi tidak berpengaruh signifikan. Temuan ini menyoroti pentingnya promosi yang menarik dan relevan untuk mengguna Shopee di Samarinda. Penelitian ini membantu e-commerce dalam mengembangkan strategi periklanan yang efektif untuk mempengaruhi keputusan pembelian pelanggan.
Menelusuri Faktor-Faktor Penentu Keputusan Pembelian: Studi Kasus Konsumen GrabFood di Samarinda Kusrihandayani, Dyah
Jurnal Akuntansi Keuangan dan Bisnis Vol 18 No 1 (2025): Jurnal Akuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

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Abstract This study aims to examine the influence of price, promotion, ease of use, and brand image on consumer purchasing decisions for the GrabFood delivery service in Samarinda. The research sample consists of 100 respondents who are active GrabFood users in Samarinda, selected using a purposive sampling method. The results of multiple regression analysis indicate that all independent variables—price, promotion, ease of use, and brand image—have a significant effect on purchasing decisions. These findings underscore the importance of implementing targeted promotional strategies to enhance purchase intention, particularly among users of the GrabFood delivery service. Therefore, the results of this study can serve as a reference for e-commerce players in formulating more effective marketing strategies to influence consumer purchasing behavior. Keywords: Price, Promotion, Ease of Use, Brand Image, Purchase Decision
Co-Authors Estiyani, Erika Indah Martati Suminto Suminto