Rafita Sihombing, Yeni
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ANALISIS PENINGKATAN HOME INDUSTRY TENUN DALAM RANGKA PENGEMBANGAN EKONOMI KREATIF DI PEMATANG SIANTAR Yanti Purba, Purnama; Rafita Sihombing, Yeni
Aksara Public Vol 2 No 4 (2018): Desember (2018)
Publisher : EDUTECH CONSULTANT

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Abstract

The purpose of this study is to analyze how to improve small business waving home industry in the framework of creative economic development in Pematang Siantar. The existence of the data shows that the creative economy home industry considered can contribute significantly both to the regional and national economy aspects influences the study. The benefits of research is the existence of strategies that can be used by the weavers to improve home industry in economic development efforts. The analysis tools used is SWOT analysis that analyzes the strength (strengths), weakness (weakness), opportunities (opportunities), and threats (threats). The research sample was 150 people with using snowball sampling technique. SWOT Strategies: Produce more ulos particularly at a specific moment, and break away from dependence towards tokeh; Utilize tokeh to sell the resulting weaving, routine in a woven, and weavers teach their skills to their children; Weaver should actively seek information the price of ulos and see the target market in another town, also raise prices with warranty quality, innovative, and interesting ulos ; Utilize the fund raising from financial institutions significantly, conduct training and guiding to the weavers periodically; Maintain customer trust weaving ulos by way of maintaining uniqueness, characteristics, and quality product of ulos.