Claim Missing Document
Check
Articles

Found 7 Documents
Search

ANALISIS PENINGKATAN HOME INDUSTRY TENUN DALAM RANGKA PENGEMBANGAN EKONOMI KREATIF DI PEMATANG SIANTAR Yanti Purba, Purnama; Rafita Sihombing, Yeni
Aksara Public Vol 2 No 4 (2018): Desember (2018)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze how to improve small business waving home industry in the framework of creative economic development in Pematang Siantar. The existence of the data shows that the creative economy home industry considered can contribute significantly both to the regional and national economy aspects influences the study. The benefits of research is the existence of strategies that can be used by the weavers to improve home industry in economic development efforts. The analysis tools used is SWOT analysis that analyzes the strength (strengths), weakness (weakness), opportunities (opportunities), and threats (threats). The research sample was 150 people with using snowball sampling technique. SWOT Strategies: Produce more ulos particularly at a specific moment, and break away from dependence towards tokeh; Utilize tokeh to sell the resulting weaving, routine in a woven, and weavers teach their skills to their children; Weaver should actively seek information the price of ulos and see the target market in another town, also raise prices with warranty quality, innovative, and interesting ulos ; Utilize the fund raising from financial institutions significantly, conduct training and guiding to the weavers periodically; Maintain customer trust weaving ulos by way of maintaining uniqueness, characteristics, and quality product of ulos.
The Positive Impact of Product Quality, Price, and, Promotion on Purchasing Decision of Toyota Innova Cars Winardy, Ingrid; Yanti Purba, Purnama; Chaniago, Charles; Andika, Andika
International Journal of Social Science and Business Vol 5, No 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35512

Abstract

The phenomenon of declining purchasing decisions can be seen from the fact that sales targets have not been achieved, product quality is not good, prices are not competitive, and promotional strategies are not yet attractive. This study aims to analyze the contribution of product quality, price, and promotion factors to the purchase decision of Toyota Innova at PT Perintis Perkasa. This research is a descriptive study using a quantitative approach. This study involved a sample of 131 consumers who were selected using a simple random sampling technique. Data were collected by providing an instrument in the form of a questionnaire. In addition to questionnaires, data were also collected through observation, interviews, and documentation studies. The data that has been collected is then analyzed using multiple linear regression analysis. The results of data analysis showed that the significance obtained was 0.001 (Sig < 0.05). These results indicate that H0 is rejected and Ha is accepted. Based on these results, it can be concluded that, partially and simultaneously, product quality, price, and promotion have a positive and significant contribution to purchasing a car with the Toyota Innova brand at PT Perintis Perkasa.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE NOVAGE PADA PT ORINDO ALAM AYU (ORIFLAME SWEDAN) MEDAN Lusiana Siregar, Jesika; Yanti Purba, Purnama; Claudia Yosephine Simanjuntak, Demak; Halim, Rudi; Tanama, Jackson
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 1 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to know and analyze the effect of the price and promotion to purchasing decision of SkinCare Novage in PT Ayu (Oriflame Swedan) Medan. The phenomenon of instability SkinCare Novage product caused by the high price and stagnant promotional motivate researcher to do this research. Analysis Methods of this research is multiple linear regression analysis. The technique of sample determination is simple random sampling. The results of the analysis found that the promotion affects buying decision most dominant. This is proved by the results of the calculation hypotheses on t- test and f-test. The results showed that either price or the promotion effects purchasing decision of SkinCare Novage partially and significantly on PT Orindo Alam Ayu (Oriflame Swedan) Medan. Price and promotion are also effect purchasing decision of SkinCare Novage simultaneously on PT Orindo Alam Ayu (Oriflame Swedan) Medan
PENGARUH TINGKAT LIKUIDITAS, SIMPANAN DANA PIHAK KETIGA, DAN JUMLAH KREDIT YANG DISALURKAN TERHADAP PROFITABILITAS PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PADA PERIODE 201 –2015 ley, Stan; Yanti Purba, Purnama; Mandasari Hutapea, Jayanti; vin, Har
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 1 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to test the effect of the level of liquidity, third party deposits and total outstanding loans on profitability of banking companies listed in Indonesia Stock Exchange in the period of 2011-2015. Recently, economy situation in Indonesia was not good, but if you see the report of some financial banking companies in Indonesia, as if it did not affect the company, while some phenomena showed that the increased liquidity levels was not always followed by a decrease in profitability and an increase in third party deposits and total outstanding loans were not always followed by an increase in profitability. These are the reason to motivate the researcher to conduct this research. Population of the study were all banking companies listed in Indonesia Stock Exchange during the period of 2011-2015 consisting of 36 companies.The samples were taken by purposive sampling technique. Analysis method is multiple linear regression. The research result on the hypothesis revealed that partially T- test showed that the level of liquidity and third party deposits had a positive effect, but only a third party deposits which had a significant effect, while the number of loans showed a negative and significant effect on profitability, and simultaneously, F test showed that the level of liquidity, third party deposits and total loans shoed a positive and significant effect on profitability.
The Effect Of Discipline And Communication On Employee Working Performance At Pt. Trijaya Pratama Futures Nazmi, Hendra; Yanti Purba, Purnama
Journal of Comprehensive Science Vol. 1 No. 5 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i5.128

Abstract

Trijaya Pratama Futures adalah perusahaan yang bergerak di bidang perdagangan internasional atau biasa disebut perusahaan pialang di kota Medan. Permasalahan yang terjadi di PT. Trijaya Pratama Futures berkaitan dengan kinerja disiplin dan komunikasi di PT. Trijaya Pratama Futures yang dapat dilihat dari data yang diteliti salah satunya adalah data pergantian perusahaan yang diteliti untuk membuktikan bahwa kinerja karyawan mendukung hasil yang keluar dari perusahaan. Salah satu faktor yang diduga menjadi penyebab turunnya kinerja disiplin dan komunikasi yang diduga mempengaruhi PT. Trijaya Pratama Berjangka. Teori yang digunakan dalam penelitian ini adalah Manajemen Sumber Daya Manusia yang membahas tentang Disiplin, Komunikasi dan Kinerja Karyawan. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, jenis penelitian ini adalah deskriptif kuantitatif dan sifat penelitian ini adalah eksperimen. Pengumpulan data dilakukan dengan cara wawancara, kuesioner dan studi dokumentasi. Metode analisis data yang digunakan adalah regresi berganda. Populasi dalam penelitian ini adalah seluruh karyawan PT. Trijaya Pratama Futures berjumlah 160 orang, dimana 30 karyawan digunakan sebagai sampel uji validitas dan sisanya 130 sampel digunakan untuk regresi. Hasil penelitian menunjukkan bahwa hipotesis disiplin dan komunikasi secara simultan dan parsial berpengaruh sangat signifikan terhadap kinerja karyawan, dan 58,0% dapat dijelaskan oleh variasi variabel disiplin dan komunikasi yang mempengaruhi kinerja karyawan pada PT. Trijaya Pratama Futures Medan dan sisanya 42,0% dipengaruhi oleh pihak lain yang tidak diteliti dalam penelitian ini. Kesimpulan dari penelitian ini adalah secara simultan dan parsial disiplin dan komunikasi berpengaruh sangat signifikan terhadap kinerja karyawan PT. Trijaya Pratama Berjangka.
PENGOLAHAN SORGUM SEBAGAI SOLUSI KETAHANAN PANGAN DAN PAKAN TERNAK DALAM PENINGKATAN EKONOMI PETANI DESA PEKAN KABUPATEN SERDANG BEDAGAI Yanti Purba, Purnama; Khairani, Rafida; Munthe, Herlin; Khasrad, Khasrad; Armansyah, Armansyah; Rusdimansyah, Rusdimansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1271-1277

Abstract

Tujuan pelaksanaan program ini mengajak dan memberdayakan Kelompok tani Mekar Tani dan Sriwijaya dalam budidaya tanaman sorgum dan bisa mengolahnya menjadi pangan dan pakan ternak melalui workshop, pelatihan dan bantuan teknologi pengolahan yang diberikan. Tim Pengabdi melakukan pendampingan dan memvasilitasi dalam budidaya tanaman sorgum, workshop dan pelatihan pengolahan pakan ternak. Pengabdian ini dilakukan di Desa Pekan Tanjung Beringin Kecamatan Serdang Bedagai Selama program ini berlangsung dapat disimpulkan tim pengabdi Kosabangsa  2023 sejak tanggal 26 September 2023 selama 45 hari. Dilanjutkan Workshop Budidaya Tanaman Sorgum, Workshop sekaligus Pelatihan Proses  pembuatan silase ransum komplit berbasis sorgum Varietas Numbu untuk pakan kambing, dan penyerahan peralatan teknologi pengolahan siorgum. Pelaksanaan ini di jalan Pahlawan dusun. VII Desa Pekan Tanjung beringin Kabupaten Serdang Bedagai.  Kelompok tani mampu memahami dan mempraktikkan langsung mulai budidaya sorgum dan penggunaan teknologi sehingga bisa meningkatkan sumber penghasilan tambahan yang akan meningkatakan taraf hidup kelompok tani Pekan Tanjung Beringin Kecamatan Serdang Bedagai.
SOSIALISASI PENGEMBANGAN SOFT SKILL PADA ANAK-ANAK PANTI ASUHAN PELITA HARAPAN MEDAN Sri Astuti Doloksaribu, Winda; Yanti Purba, Purnama; Batubara, Maisara; Pradja Anggriany Panggabean, Esther; Butarbutar, Mangasi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2123-2127

Abstract

Perkembangan teknologi digital saat ini memberikan perubahan perilaku pada anak dan masyarakat dalam melakukan aktivitas. Permasalahan yang dihadapi oleh anak-anak panti asuhan Pelita Harapan adalah kurangnya pengetahuan dan ketrampilan soft skill, hal ini disebabkan karena minimnya pendidikan dan pelatihan yang diberikan. Anak-anak panti asuhan merupakan generasi bangsa yang membutuhkan perhatian, bimbingan dan perkembangan ketrampilan agar menjadi manusia yang berkualitas dan memiliki masa depan yang penuh harapan. Metode yang dilakukan dalam PKM adalah kualitatif deksriptif melalui diskusi dan pelatihan. Pelatihan soft skill yang diberikan dosen Universitas Prima Indonesia memiliki tujuan untuk melatih kemampuan berfikir anak-anak, mengembangkan potensi diri, memberikan motivasi untuk berfikir inovatif dan menghasilkan karya dengan memanfaatkan sumber daya yang ada dilingkungan untuk meningkatkan perekonomian di masa depan.