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All Journal Logika : Jurnal Penelitian Universitas Kuningan Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate Journal of Islamic Economics, Management, and Business (JIEMB)
Ufuophu-Biri, Emmanuel
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Television and Family Unity in South – South Nigeria Ufuophu-Biri, Emmanuel
Mediterranean Journal of Social Sciences Vol. 11 No. 2 (2020): March 2020
Publisher : Richtmann Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36941/mjss-2020-0025

Abstract

Television plays important role in the family. It serves as source of information, entertainment, cultural propagation, among other functions. It brings family members together and serves as a catalyst for family unity. However, there is the argument that television viewership could also have negative influence on family unity and values. The study therefore investigated the influence of Television viewing on family unity and values in Southern Nigeria. The study adopted the Behavior Imitation, Linkage and Bowen Family Systems theories. The study used survey and questionnaire as method and instrument respectively. The respondents were chosen through a multi-stage sampling process. The data were analyzed using descriptive statistics. The results show that majority of the respondents do not watch television together with other family members at home. Also, watching of television is found to have negative influence on family unity and values. The study recommends that family members should watch television together at home; and avoid adopting negative values they watch on television.
Influence of organization communication on employee’s job motivation and job performance in the broadcast organizations in Delta State, Nigeria Ufuophu-Biri, Emmanuel; Ayewumi, Ejiroghene Tamarasere
Journal of Islamic Economics Management and Business (JIEMB) Vol. 4 No. 1 (2022)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2022.4.1.11896

Abstract

The core of this study was to examine via inferential and descriptive statistics, the statistical correlation between organization communication on employee’s job motivation and job performance in the broadcast organizations in Delta State, Nigeria. This study was anchored on the unitary theory of industrial relations due to its relevance to the scope of this study. To achieve the general and specific objective of this study, the descriptive survey research design was adopted and primary data were obtained from questionnaire responses administered to one hundred and seventy-one staff of the seven broadcast organizations used for the study. Hypotheses were formulated and tested and findings emerged. The findings revealed that, job motivation indicators has no significant linear relationship with employee job motivation in broadcast organizations in Delta State; job performance indicators has a significant positive linear relationship with employee job performance in broadcast organizations in Delta State; Organizational communication has a significant positive linear relationship with employee job motivation in broadcast organizations in Delta State and that Organizational communication has no significant linear relationship with employee job performance in broadcast organizations in Delta State. This study will help management of different industries to find the most crucial factors before implementing their motivational policies.Keywords: communication; employee; employer; motivation, performance.
A Discourse on Celebrity Influence on Consumers Patronage of Telecommunication Service Providers in Nigeria Oghiagbepha, Oghenekevwe; Ijeh, Patrick Nkemdilim; Ufuophu-Biri, Emmanuel
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 15 No 01 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v15i01.9830

Abstract

This study conceptually spotlighted the influence of celebrity endorsement on consumer’s patronage with major focus on telecommunication service providers in Nigeria. Using Globacom Nigeria Limited as a case study, it was acknowledged in the cause of the study that contemporary society is characterized with globalization and competition, because most consumers are exposed to alternative product. These propel business organizations to employ the most effective methods, strategies and programmes in producing and marketing their products and services. The study was rationalized by the reference group theory to link celebrity endorsement attributes and consumer purchasing behaviour as the exogenous and dependent variables of the study. Conclusion was drawn that celebrities have traditionally been the simplest way to debut a new product (consumer goods), and this will likely continue in the near future due to their broad popularity and a large following of devoted followers, mostly in the West. As a recommendation, the study suggested that marketing companies should ensure that their celebrity have a trustworthy nature, as this will influence the behavior of their consumers.
Co-Authors Ayewumi, Ejiroghene Tamarasere Ijeh, Patrick Nkemdilim Oghiagbepha, Oghenekevwe