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All Journal Logika : Jurnal Penelitian Universitas Kuningan JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area The Indonesian Journal of Social Studies
Oghiagbepha, Oghenekevwe
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Agriculture, Biological Sciences & Forestry Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Future Trand, Prospects and Challanges of Digital Media Reportage in Nigeria Ivwighren, Hannah; Oghiagbepha, Oghenekevwe
The Indonesian Journal of Social Studies Vol 7 No 1 (2024): Juli
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ijss.v7n1.p24-38

Abstract

The trend in the use of digital media for reportage in Nigeria is dynamic due to the impact of technology, growth in internet usage, and the adoption of social media. This paper aims to identify the future trends of digital media reportage in Nigeria by assessing the latest trends in digital media. Prospect was also assessed and challenges were discussed to provide a balanced view of the discussion. In light of the rationale grounded on media ecology theory, the study was conducted with a survey design approach accompanied by key informant interview analysis. The target population was 2936 postgraduate students of Delta State University, Abraka. The sample was 293 indicating 10% of the target population. The tool employed for data collection was a structured questionnaire containing a Likert scale and a purposive sampling technique. Consequently, the use of descriptive statistical analysis facilitated a summary of demographic information, media consumption and exposure toward digital media in Nigeria. STATA 0.13 statistical app aided the analysis process to assess the mean and standard deviation values. The study findings reveal that there is a trend towards consuming more engaging content, particularly through the use of A. I and A.R. Digital media have the potential to increase chances of inclusion, share information, and increase citizen journalism. However, challenges have not been completely done away with, like misinformation, and lapsed regulatory hurdles. Based on the findings of the study, it can be asserted that there is great potential for the development of digital media reportage for effective civic engagement, representation of pluralism, and socio-economic advancement in Nigeria. As a result, it is recommended to establish effective regulation by the positioned bodies and stakeholders to fight against false information, personal data protection, and investigative journalism standards to protect the public’s interests.
Dampak Media Sosial untuk Partisipasi Politik dan Keterlibatan Sipil di Delta State Oghiagbepha, Oghenekevwe; Okwuokei, Vivian Chekube; Ivwighren, Hannah Emuobosa
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 13 No. 1 (2025): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v13i1.14274

Abstract

This study investigates the influence of social media on political involvement and public involvement activities throughout Delta State alongside its capacity to expedite immediate information distribution public discussions and community organization. According to the Uses and Gratifications Theory, individuals select their social media engagement through personal objectives and political beliefs. Ethiope East and Ethiope West are the main focus while Isiokolo and Oghara town were specifically selected as the population for the study. A sample size of 400 participants revealed that participants follow political news on social media platforms. A structured questionnaire was distributed electronically and in hardcopies to collect data on social media usage patterns, political participation, and civic engagement levels. The data analysis was done using descriptive and inferential statistics as Spearman Rank was used to test the hypothesis. The analysis showed that political accessibility depends on cultural collectives together with political capacity, social constraints, education, and economic background. It is recommended therefore that governments, academic institutions, and civil society organisations should create programs to teach citizens how to differentiate between reliable political information and false information, guaranteeing responsible and informed civic engagement by improving their critical thinking and digital.
A Discourse on Celebrity Influence on Consumers Patronage of Telecommunication Service Providers in Nigeria Oghiagbepha, Oghenekevwe; Ijeh, Patrick Nkemdilim; Ufuophu-Biri, Emmanuel
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 15 No 01 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v15i01.9830

Abstract

This study conceptually spotlighted the influence of celebrity endorsement on consumer’s patronage with major focus on telecommunication service providers in Nigeria. Using Globacom Nigeria Limited as a case study, it was acknowledged in the cause of the study that contemporary society is characterized with globalization and competition, because most consumers are exposed to alternative product. These propel business organizations to employ the most effective methods, strategies and programmes in producing and marketing their products and services. The study was rationalized by the reference group theory to link celebrity endorsement attributes and consumer purchasing behaviour as the exogenous and dependent variables of the study. Conclusion was drawn that celebrities have traditionally been the simplest way to debut a new product (consumer goods), and this will likely continue in the near future due to their broad popularity and a large following of devoted followers, mostly in the West. As a recommendation, the study suggested that marketing companies should ensure that their celebrity have a trustworthy nature, as this will influence the behavior of their consumers.
Co-Authors Ijeh, Patrick Nkemdilim Ivwighren, Hannah IVWIGHREN, Hannah Emuobosa Okwuokei, Vivian Chekube Ufuophu-Biri, Emmanuel