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All Journal Dinamika TARBAWI: Journal on Islamic Education Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Ta'allum: Jurnal Pendidikan Islam
Indarti, Luluk
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Religion Education Social Sciences Other

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Journal : TARBAWI: Journal on Islamic Education

 1 
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) JASA PENDIDIKAN ISLAM TRANSFORMATIF DI MADRASAH IBTIDAIYAH EL-RAHMAH KOTA SURABAYA Syamsuddin, Haris; Indarti, Luluk; Syaifullah, Achmad Faisol
TARBAWI:Journal on Islamic Education Vol 7, No 1: April 2023
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/tarbawi.v1i1.2976

Abstract

AbstractCustomer Relationship Management (CRM) is a communication strategy that places educational institutions or service providers as subjects and consumers or students with guardians as users of educational institution services as objects. In this context, information and communication technology becomes an important part of the management process. One of them is improving services with the concept of Customer Relationship Management (CRM). This study uses a descriptive qualitative approach with a case study design. The results of this study are that the implementation of Customer Relationship Management (CRM) is carried out by building awareness of the importance of education, especially reciting the Koran through regular meetings with guardians of students and a personal approach with guardians of students, building good cooperation with guardians of students, government and private institutions, utilizing social media (Wa groups, Instagram, Facebook, Youtube and Website) to provide information and as a medium of communication between madrasahs and the community, especially guardians of students.
Co-Authors Nik Haryanti Syaifullah, Achmad Faisol Syamsuddin, Haris