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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) JASA PENDIDIKAN ISLAM TRANSFORMATIF DI MADRASAH IBTIDAIYAH EL-RAHMAH KOTA SURABAYA Syamsuddin, Haris; Indarti, Luluk; Syaifullah, Achmad Faisol
TARBAWI:Journal on Islamic Education Vol 7, No 1: April 2023
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/tarbawi.v1i1.2976

Abstract

AbstractCustomer Relationship Management (CRM) is a communication strategy that places educational institutions or service providers as subjects and consumers or students with guardians as users of educational institution services as objects. In this context, information and communication technology becomes an important part of the management process. One of them is improving services with the concept of Customer Relationship Management (CRM). This study uses a descriptive qualitative approach with a case study design. The results of this study are that the implementation of Customer Relationship Management (CRM) is carried out by building awareness of the importance of education, especially reciting the Koran through regular meetings with guardians of students and a personal approach with guardians of students, building good cooperation with guardians of students, government and private institutions, utilizing social media (Wa groups, Instagram, Facebook, Youtube and Website) to provide information and as a medium of communication between madrasahs and the community, especially guardians of students.
Digitalisasi Madrasah: Strategi Kepala Madrasah Dalam Mewujudkan Quality Of Academic Service Berbasis Digital As-shodiq, Mohammad Ja'far; Sukur, Mukhamad; Syamsuddin, Haris; Huggins, Brett Aaron
JoIEM (Journal of Islamic Education Management) Vol. 6 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/joiem.v6i2.6578

Abstract

This study aims to identify and analyze the strategies of the madrasah principal in realizing a digital-based quality of academic service, which includes digital-based learning services, administrative services, and library services. The research method used is qualitative research with interviews, observations, and documentation as data collection methods. Data were analyzed using data condensation, data presentation, and conclusion drawing. The results of this study indicate that the madrasah principal's strategy in implementing digital-based learning services is carried out by preparing digital devices, creating the integrated SMARD MAN 1 learning platform, and improving teachers' digital competencies in technology usage. Digital administrative services are realized through two services, namely personnel services and correspondence services. Digital-based library services are realized through the procurement of hardware and software, the digitization of book collections and learning materials, and the development of an integrated digital library portal with SMARD MAN 1.