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All Journal Journal of Economics and Business UBS Journal of Knowledge Management
Rossanti, Endah Dwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Konsumen terhadap Loyalitas Konsumen pada PT. KAI Commuter Jabodetabek (KCJ) (Studi Kasus pada Penumpang KRL Jakarta Kota-Bogor) Rossanti, Endah Dwi
Journal of Economics & Business UBS Vol. 9 No. 2 (2020): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Abstract

The purpose of this research are to know and analysis how the effect of service quality, price and consumer satisfaction on the loyalty of consumer in PT. KAI Commuter Jabodetabek (KCJ) with case study on passanger of KRL Jakarta Kota – Bogor. The data collection technique by using questionnaire containing closed and open questions, to closed questions using Likert Scale. Sampling method used accidental sampling as many as 100 people. Data processing technique used is qualitative analysis and quantitative analysis. Based on the analysis, known linier regression equation is Y = 1,317 + 0,090X1 + 0,167X2 + 0,340X3. While the partial test result is the quality of service is not positive and significant impact on passenger loyalty, The price of ticket is positive and significant impact on passenger loyalty, and the last is satisfaction of passenger postive and significant impact on passenger loyalty. While the test result obtained that the coefficient of determination R2 is equal to 0,251. This suggests that at least 1 (one) of 3(three) independent variables can influence as many as 25% the dependent variable.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Nasabah Di PT Bank Danamon Indonesia Cabang Bintaro Tangerang Selatan Rossanti, Endah Dwi
Journal of Economics & Business UBS Vol. 8 No. 1 (2019): Journal of Economics & Business Unishaduguna Business School
Publisher : Journal of Economics & Business UBS

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Abstract

This study aims to examine and analyze the effect of service quality and product quality on customer satisfaction in PT Bank Danamon Bintaro Branch South Tangerang. Data was collected through questionnaires distributed and implemented on 100 (one hundred) customers at PT Bank Danamon Bintaro Branch. Data analysis in this study using SPSS version 20. Penenlitian is done sampling by non probability sampling and using accidental sampling method. While the data testing techniques used in this study include the validity test with factor analysis, reliability test with Alpha Cronbach. Test the classical assumption and multiple linear regression analysis, to test and prove the research hypothesis. The results of the analysis show that service quality has an effect on customer satisfaction and product quality also has an effect on customer satisfaction. Based on the results of tests conducted with partial test (t test) there is a positive correlation of service quality variable to customer satisfaction. Similarly, simultaneous test (F test) shows that overall variable of service quality influence (X1) and product quality (X2) have significant influence to customer satisfaction. R Square value of 0.664, means that the quality of service and product quality are together able to explain customer satisfaction variable of 66.4% while the rest of 33.6% are other factors not examined in this study.
Dampak Iklan Promosi dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Platform TikTok di Jakarta Rasyid, Erwin; Puspasari, Lidia; Pertiwi, Eka Nuragusti; Rossanti, Endah Dwi; Purnama, Mery Christina; Sidik, Aryo De Wibowo Muhammad
Journal of Knowledge Management Vol 19 No 2 (2025): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

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Abstract

Perkembangan media sosial, terutama TikTok, telah mengubah cara orang berinteraksi dengan iklan dan mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis bagaimana iklan promosi dan kepercayaan konsumen memengaruhi keputusan pembelian di TikTok, khususnya di Jakarta. Menggunakan pendekatan kuantitatif, penelitian ini melibatkan 100 responden yang merupakan pengguna aktif TikTok di wilayah DKI Jakarta. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linier berganda menggunakan IBM SPSS. Hasil penelitian menunjukkan bahwa baik iklan promosi maupun kepercayaan konsumen memiliki pengaruh positif yang signifikan terhadap keputusan pembelian. Iklan promosi yang tepat dapat menarik perhatian konsumen dan meningkatkan minat beli, sementara kepercayaan konsumen memainkan peran penting dalam memperkuat keputusan mereka untuk membeli. Temuan ini memberikan wawasan bagi perusahaan dan pemasar untuk mengembangkan strategi promosi yang lebih efektif di platform digital seperti TikTok, serta membangun kepercayaan yang kuat dengan konsumen. Penelitian ini juga memperkaya literatur di bidang pemasaran digital dan perilaku konsumen.
Analisis Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Konsumen terhadap Loyalitas Konsumen pada PT. KAI Commuter Jabodetabek (KCJ) (Studi Kasus pada Penumpang KRL Jakarta Kota-Bogor) Rossanti, Endah Dwi; Muriyanti, Muriyanti
Journal of Economics and Business UBS Vol. 9 No. 2 (2020): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v9i2.3

Abstract

The purpose of this research are to know and analysis how the effect of service quality, price and consumer satisfaction on the loyalty of consumer in PT. KAI Commuter Jabodetabek (KCJ) with case study on passanger of KRL Jakarta Kota – Bogor. The data collection technique by using questionnaire containing closed and open questions, to closed questions using Likert Scale. Sampling method used accidental sampling as many as 100 people. Data processing technique used is qualitative analysis and quantitative analysis. Based on the analysis, known linier regression equation is Y = 1,317 + 0,090X1 + 0,167X2 + 0,340X3. While the partial test result is the quality of service is not positive and significant impact on passenger loyalty, The price of ticket is positive and significant impact on passenger loyalty, and the last is satisfaction of passenger postive and significant impact on passenger loyalty. While the test result obtained that the coefficient of determination R2 is equal to 0,251. This suggests that at least 1 (one) of 3(three) independent variables can influence as many as 25% the dependent variable.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Nasabah Di PT Bank Danamon Indonesia Cabang Bintaro Tangerang Selatan Rossanti, Endah Dwi; Dewi, Shinta
Journal of Economics and Business UBS Vol. 8 No. 1 (2019): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v8i1.22

Abstract

This study aims to examine and analyze the effect of service quality and product quality on customer satisfaction in PT Bank Danamon Bintaro Branch South Tangerang. Data was collected through questionnaires distributed and implemented on 100 (one hundred) customers at PT Bank Danamon Bintaro Branch. Data analysis in this study using SPSS version 20. Penenlitian is done sampling by non probability sampling and using accidental sampling method. While the data testing techniques used in this study include the validity test with factor analysis, reliability test with Alpha Cronbach. Test the classical assumption and multiple linear regression analysis, to test and prove the research hypothesis. The results of the analysis show that service quality has an effect on customer satisfaction and product quality also has an effect on customer satisfaction. Based on the results of tests conducted with partial test (t test) there is a positive correlation of service quality variable to customer satisfaction. Similarly, simultaneous test (F test) shows that overall variable of service quality influence (X1) and product quality (X2) have significant influence to customer satisfaction. R Square value of 0.664, means that the quality of service and product quality are together able to explain customer satisfaction variable of 66.4% while the rest of 33.6% are other factors not examined in this study.
Co-Authors Aryo De Wibowo Dewi, Shinta Muriyanti, Muriyanti Pertiwi, Eka Nuragusti Purnama, Mery Christina Puspasari, Lidia RASYID, ERWIN