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Journal : Journal of Information Systems and Informatics

Analysis of Digital Marketing Strategy Based on SOSTAC Method Patni, Ni Putu Sri Ratih Dia; Susila, Anak Agung Ngurah Hary; Trisna, I Nyoman Prayana
Journal of Information System and Informatics Vol 6 No 3 (2024): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i3.795

Abstract

PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using the SOSTAC method which is flexible and effective enough to be used. The SOSTAC method includes situation analysis, setting 5S objectives and SMART Goals, STP Strategy, 7P Marketing Mix Tactic, Action, and Control with KPI metrics. The results of the 3-month research show that the digital marketing strategy carried out at PT Kana Bali Nature is quite effective. The majority of KPI indicators in each aspect managed to achieve targets such as an increase in revenue of up to 55.6% even though several other indicators were still declining. Suggestions and recommendations are given to maximize the company's future strategy. Keywords: Digital Marketing, SOSTAC method, marketing strategy, retail company
Information Security Evaluation at Hospital Using Index KAMI 5.0 and Recommendations Based on ISO/IEC 27001:2022 Wibawa, I Nyoman Adi Artha; Susila, Anak Agung Ngurah Hary; Pasirulloh, Muhammad Alam
Journal of Information System and Informatics Vol 6 No 4 (2024): December
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i4.949

Abstract

Bali Mandara Regional Hospital integrates information technology into its healthcare services, but ransomware attacks pose significant risks to data security. In accordance with the 2016 Indonesian Ministry of Communication and Informatics regulation, Electronic System Operators (PSE) are required to ensure information security, emphasizing confidentiality, integrity, and availability. To support this, the National Cyber and Crypto Agency introduced the Index KAMI, an evaluation tool aligned with ISO/IEC 27001 standards. This study evaluates the hospital’s information security using Index KAMI 5.0, yielding a score of 177, which classifies its readiness as “Not Eligible” for ISO 27001 compliance. Recommendations for improvement include establishing clear governance policies, implementing systematic risk management, enhancing asset management with integrated inventories, and strengthening data protection through access control and encryption. Additional measures involve improving physical security with surveillance systems and fostering stronger vendor relationships through binding SLA agreements. By adopting these measures, Bali Mandara Regional Hospital can enhance its security system, protect patient data, and achieve compliance with international standards.