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All Journal MediaTor: Jurnal Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Febriani, Nufian S
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Projection of Solar Energy Consumers as Renewable Energy in Indonesia Avicenna, Fitria; Shobaruddin, Muhammad; Febriani, Nufian S
MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i2.10497

Abstract

In today's world, there is a shift from non-renewable to renewable energy sources. The potential of renewable energy, such as solar energy, has yet to be widely utilized, even though renewable energy has considerable potential, especially in Indonesia. For this study, researchers obtained data on solar panel consumers through the official contact list website for potential consumers of the Ministry of Energy and Mineral Resources. Researchers obtained data through online questionnaires distributed to 207 consumers of products related to the renewable energy. Researchers use this sample because they are consumers or users of the renewable energy in the form of solar panels. In data presentation, data in the form of responses received from online questionnaires can generally show the demographic characteristics of the respondents. This research aims to formulate an effective promotional strategy by identifying consumer characteristics.
Consumer Behavior as a Potential Acceptance of Renewable Energy Source in Indonesia Avicenna, Fitria; Febriani, Nufian S
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.525

Abstract

The trend of using renewable energy (RE) as a substitute for fossil energy is increasing as the issue of global warming continues to be echoed. Previous studies about RE focusing much on the availability and infrastructure of RE, yet no study about potential acceptance of RE in Indonesia has been conducted. Therefore, this study will fill the gap in the topic of RE consumer behavior. Qualitative approach was used in this study, by conducting literature reviews to relevant studies about consumer behavior towards RE in various countries. The results show that income, education level, infrastructure, and government policies will have a major influence in the transition process. The government occupies a strategic position with the authority in terms of supportive policies, fulfillment of infrastructure, and education of the public as potential consumers. Two scenarios are proposed for starting a shifting energy campaign in Indonesia. Finally, this study aims to enrich the contribution of communication science in the field of energy security. It can also be a reference for comparison for similar studies that focus on communication issues related to RE.
Co-Authors Avicenna, Fitria Muhammad Shobaruddin, Muhammad