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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal KREATIF (Jurnal Riset Ekonomi & Bisnis Inovatif)
Sumardjono, Sumardjono
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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DEVELOPMENT OF THE ASTA CITA PROGRAM THROUGH MSME INDUSTRY DOWNSTREAMING TO SUPPORT ECONOMIC GROWTH AND LABOR-INTENSIVE EMPLOYMENT Dahlia, Dahlia; Sumardjono, Sumardjono; Lubis, Derman Janner
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3059

Abstract

Bogor, West Java, known as a region with high rainfall, has a number of distinctive culinary delights and diverse tourist destinations. In line with the development of MSMEs that continues to increase every year as a business entity that supports the National GDP by 60.5% and absorbs the workforce by 90.6%; an increasingly diverse range of processed food products are emerging. Food and beverage products as MSME products are currently increasing. Strengthening MSMEs through the downstreaming of the Bogor passion fruit syrup industry to improve community welfare is the theme of the community service grant program which is the 5th goal of Asta Cita. The community service process begins through team discussions with village governments, youth organizations, MSME groups and women's farmer groups. Digitalization, which is the main factor inhibiting MSME sales, in addition to Cost, Volume, Profit analysis in business management, is addressed through training in management and information technology. Supporting the development of digitalization, the results of this community service have produced outputs through the creation of a Google Sites site, a mock-up representing Bogor passion fruit syrup, and social media accounts. The PKM (Community Partnership Empowerment) grant has been provided as output in the form of passion fruit tree seeds, planting media, and fertilizer to reduce costs, increase syrup production volume and increase profits.
Pengaruh Persepsi Harga dan Online Customer Review Terhadap Keputusan Pembelian Toner Whitelab Zakiah, Pida; Sumardjono, Sumardjono
Jurnal KREATIF (Kajian Riset Ekonomi & Bisnis Inovatif) Vol 1 No 2 (2025): September 2025
Publisher : Lembaga Penelitian, Pengembangan, dan Pengabdian Kepada Masyarakat (LP3M) – Universitas Binaniaga Indonesia (UNBIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jkf.v1i2.29

Abstract

Whitelab merupakan brand skincare lokal Berdiri sejak Juli 2016, perusahaan ini memulai perjalanannya dengan merek pertama, Everwhite, yang berhasil menjadi salah satu produk perawatan kulit lokal terkemuka di Indonesia. Setelah itu, DECA Group memperluas portofolionya dengan meluncurkan merek-merek lain seperti Everslim, Everpure, Whitelab, Trueve, White Story, dan Penelitian ini bertujuan untuk mengetahui pengaruh Presepsi Harga, dan Online customer Review Terhadap Keputusan Pembelian Toner Whitelab.Sampel yang digunakan sebanyak 91 responden dengan menggunakan teknik pengambilan sampel purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis data Structural Equation Modelling – Partial Least Square. Hasil penelitian menunjukkan bahwa Online Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian. sedangkan Presepsi Harga berpengaruh Negatif dan tidak signifikan terhadap keputusan pembelian Variabel Online Customer Review memiliki pengaruh paling besar terhadap keputusan pembelian dibandingkan dengan Presepsi Harga.
Co-Authors Dahlia Dahlia Lubis, Derman Janner Zakiah, Pida