Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi Kontemporer Jurnal KREATIF (Jurnal Riset Ekonomi & Bisnis Inovatif)
Djan, Ismulyana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Media Sosial Instagram dan Lokasi Terhadap Keputusan Pembelian dengan Brand Awareness sebagai Variabel Intervening Sabila, Dea; Djan, Ismulyana
Jurnal KREATIF (Kajian Riset Ekonomi & Bisnis Inovatif) Vol 1 No 2 (2025): September 2025
Publisher : Lembaga Penelitian, Pengembangan, dan Pengabdian Kepada Masyarakat (LP3M) – Universitas Binaniaga Indonesia (UNBIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jkf.v1i2.30

Abstract

Penelitian ini bertujuan untuk mengumpulkan informasi yang relevan mengenai hal yang berkaitan dengan media sosial, lokasi, brand awareness, dan Keputusan pembelian. Dalam penelitian ini menggunakan Structural Equation Modelling dengan metode estimasi yang digunakan adalah Maximum Likelihood. Hasil uji statistik terhadap pengaruh masing-masing variabel independen terhadap dependennya menyimpulkan bahwa media sosial berpengaruh positif dan signifikan terhadap brand awareness, lokasi berpengaruh positif dan signifikan terhadap brand awareness, media sosial berpengaruh negatif terhadap keputusan pembelian, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian, brand awareness tidak memediasi antara media sosial dengan keputusan pembelian karena memiliki hasil pengaruh yang negatif, dan brand awareness tidak memediasi antara lokasi dengan keputusan pembelian karena memiliki hasil pengaruh yang negatif.
EARNINGS QUALITY AND COVID-19 OUTBREAKS IN INDONESIA Anwar, Yuli; Djan, Ismulyana; Mulyadi, Dedy; Wihananto, Adri
JRAK Vol 16 No 2 (2024): October Edition
Publisher : Faculty of Economics and Business, Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrak.v16i2.14024

Abstract

Earnings quality is a critical indicator and an important element of a company's financial statement performance especially in the COVID-19 Outbreaks. This research aims at proving whether there was a difference in earnings quality before and during the COVID-19 Outbreak. The scope of this research was restricted to LQ-45 firms and the final sample in the observation period was 166 from 584 observations for the period 2010-2022. The sampling technique used purposive sampling and hypothesis testing used the independent T Test method. This research found that earnings quality on LQ-45 in the Indonesia Stock Exchange during the COVID-19 outbreak had higher earnings quality than before the COVID-19 outbreak. Therefore, it was feasible that other rising countries' results might differ from those of Indonesian firms. The results of this research were used to help investors make investment decisions.
Co-Authors Dedy Mulyadi, Dedy Sabila, Dea Wihananto, Adri Yuli Anwar