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All Journal Al-Musthofa: Journal of Sharia Economics Journal of Islamic Business Management Studies (JIBMS) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Pengabdian Indonesia
Syafitri, Anna Putri
Universitas Sunan Gresik, Gresik, Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science

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Strategi Untuk Meningkatkan Investor Saham Bermodal Sampah : Studi Di Galeri Investasi Syariah Fakultas Ekonomi dan Bisnis Islam UIN Sunan Ampel Surabaya Anna Putri Syafitri
Al-Musthofa: Journal of Sharia Economics Vol. 2 No. 2 (2019): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As SALAM Product Promotion Strategy at the Islamic Investment Gallery Faculty of Economics and Islamic Business UIN Sunan Ampel Surabaya is advertising, direct marketing, internet marketing, public relations and publications/public relations, sales promotion and direct sales. Meanwhile, Efforts to Make Students as Trash Capital Investors in the As SALAM Product Promotion Strategy at the Islamic Investment Gallery of the Faculty of Economics and Islamic Business UIN Sunan Ampel Surabaya are collaborating in expanding networks and planning promotional strategies for As SALAM going forward. And efforts to develop and maintain As SALAM products with a defensive strategy, a develop strategy and an intensive strategy, these three strategies are selected in order to realize the objectives of the promotion that has been carried out, after that carry out the promotion strategy in accordance with the promotional mix elements .
PENINGKATAN LITERASI KEUANGAN SYARIAH DI DESA SENDANG MELALUI DIGITALISASI: PELUANG DAN TANTANGAN DI ERA MODERN Muhammad Adi Adrian; Agus Suaidi Hasan; Zumrotun Nazia; Anna Putri Syafitri; Niswatin Mubarriroh
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1965

Abstract

Sharia financial literacy has become important with the development of digital financial services and the increasing need for financial management in accordance with sharia principles. However, the understanding of rural communities regarding digital-based sharia finance is still limited. This community service activity aims to improve Islamic financial literacy in Sendang Village through a digital approach. The methods used include face-to-face and online education, assistance in using Islamic financial applications, and interactive discussions on the opportunities and risks of digital finance. The results of the activity showed that community participation reached 75% with an increase in understanding of Islamic finance products and principles of 60%. However, challenges such as the digital divide and the risk of online fraud were still found. Overall, this activity shows that digitalization is effective in increasing Islamic financial literacy when supported by continuous education and the active role of the government and Islamic financial institutions in creating a safe and inclusive ecosystem.
Strategi Pemasaran Digital dalam Meningkatkan Branding pada Bisnis Busana Muslim di Toko “Hilya Collection” Lamongan Anna Putri Syafitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 3 No. 1 (2026): Januari: Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v3i1.2017

Abstract

This study aims to analyze the digital marketing strategies implemented to enhance branding in the Muslim fashion business at the "Hilya Collection" Store in Lamongan. Using a deductive qualitative approach, data were obtained through online interviews and literature studies from various sources, such as books, articles, journals, and relevant social media. The "Hilya Collection" Store utilizes social media for product promotion, collaborating with agents and resellers through WhatsApp groups, Instagram Reels, Shopee accounts, Facebook, and TikTok. This digital marketing strategy helps the store build strong branding, increase customer trust, and expand its market reach globally. With consistent implementation of the right digital strategy, this business can compete in a wider market, reach more Muslim customers, and have a positive impact on the store's development. It is hoped that the implementation of this digital marketing strategy will continue to support the growth and success of the "Hilya Collection" Store in facing increasingly fierce market competition.
Rekonstruksi Prinsip Dasar Akad dalam Fiqih Muamalah: Perspektif Maqashid Syariah terhadap Transaksi Kontemporer Niswatin Mubarriroh; Anna Putri Syafitri; Muhammad Adi Adrian
Journal of Islamic Business Management Studies (JIBMS) Vol. 7 No. 1 (2026): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v7i1.1258

Abstract

Perkembangan transaksi kontemporer melalui digitalisasi ekonomi, financial technology, hybrid contract, dan sistem berbasis teknologi membawa perubahan signifikan terhadap praktik akad dalam fiqih muamalah. Konstruksi akad klasik yang cenderung legal-formal menghadapi tantangan akibat perubahan pola hubungan hukum dalam aktivitas ekonomi modern. Penelitian ini bertujuan merekonstruksi prinsip dasar akad melalui pendekatan maqashid syariah agar relevan dengan transaksi kontemporer tanpa menghilangkan substansi nilai-nilai syariah. Penelitian ini menggunakan metode hukum Islam normatif dengan pendekatan kualitatif berbasis studi kepustakaan. Data diperoleh dari kitab fiqih klasik, literatur ekonomi syariah kontemporer, jurnal ilmiah, fatwa DSN-MUI, standar syariah, dan regulasi terkait transaksi digital. Analisis dilakukan melalui content analysis dan comparative analysis terhadap konsep akad klasik dan praktik transaksi modern. Hasil penelitian menunjukkan bahwa prinsip dasar akad memiliki karakter fleksibel dan adaptif terhadap perkembangan sosial-ekonomi. Rekonstruksi dilakukan melalui reinterpretasi ijab dan qabul dalam transaksi digital, penguatan kemaslahatan dan perlindungan harta, fleksibilitas akad dalam hybrid contract dan transaksi elektronik, serta penguatan etika dan keadilan. Rekonstruksi akad berbasis maqashid syariah dapat menjadi paradigma fiqih muamalah yang substantif, adaptif, dan responsif terhadap ekonomi digital modern.
Inovasi Layanan Digital Berbasis Syariah Sebagai Strategi Peningkatan Daya Saing Perbankan Syariah Indonesia Nur Sa'idaturrohmah; Anna Putri Syafitri
Al-Musthofa: Journal of Sharia Economics Vol. 9 No. 1 (2026): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v1i9.5006

Abstract

The development of digital technology has brought major changes to the banking industry, including sharia banking in Indonesia. Bank Syariah Indonesia (BSI) as the largest sharia financial institution in Indonesia is required to continue to innovate digital products to increase competitiveness amidst increasingly fierce competition in the financial industry. This research aims to analyze digital product innovation implemented by Bank Syariah Indonesia and its impact on increasing the company's competitiveness. The research method used is a literature study by reviewing various scientific literature, journals, books and reports related to the digitalization of sharia banking. The research results show that digital innovations such as sharia mobile banking, online account opening, QRIS, digital payment services, and halal ecosystem integration are able to increase service efficiency, customer satisfaction, and expand BSI's market share. Apart from that, digital transformation also strengthens BSI's competitive position in facing the development of fintech and digital-based conventional banks. Thus, digital product innovation is an important strategy in increasing the competitiveness and sustainability of Bank Syariah Indonesia
Co-Authors Hasan, Agus Suaidi Mubarriroh, Niswatin Muhammad Adi Adrian Nazia, Zumrotun Nur Sa'idaturrohmah