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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal Markcount Finance
Arifian, Dini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
Determinan Profitabilitas Bank Studi Empiris di Indonesia Arifian, Dini; Noor, Juliansyah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.985

Abstract

This study aims to investigate the determinants that impact the profitability of 20 banks in Indonesia period from 2013 to 2021, as low profitability reduces banks' ability and willingness to finance the broader economy. The study uses panel data analysis, conducting three profitability bank measures: the net interest margin, the return on assets, and the return on equity. Inflation and gross domestic product growth were control variables that had not been studied in prior studies. The study's findings indicate that capital adequacy ratio, nonperforming loans, operation expenses, and bank size have strong effects on profitability. The study also finds that inflation and gross domestic product growth variables influence bank profitability. The study also finds that the direction of causality is not consistent among bank’s profitability measurements. According to our knowledge, this study is the first to investigate internal and external determinants of bank profitability in Indonesia that have not been studied previously. Keywords: bank’s profitability, bank size, capital adequacy ratio, nonperforming loans, operating expenses
Co-Authors Dede Suharna Furniawan, Furniawan Noor, Juliansyah Pardosi, Pardomuan Tunnufus, Zakiyya